Aafiya unveils new brand identity to be first choice TPA in Health Insurance Industry
Dubai (Press Release): To meet the evolving needs of the stakeholders, UAE’s leading TPA Aafiya announced the launch of its new brand identity with “enhanced digital solutions, new brand image, new collaborations, and enhanced services” at a gala event in Palazzo Versace, Dubai.
The transformation efforts aim to enhance focus, using expertise, experience, and technology, on making healthcare accessible with faster administration. “Since the establishment of the Aafiya in the year 2013, we’re is in the business of making people’s lives healthier, and happier & being with them in their hour of need, the organization has built the best health insurance service provider in the region by allowing consumers to access healthcare with streamlined, faster, unique experience,” said Ali Zaidi, General Manager, Aafiya, “We now take pride in being an agile company that is able to adapt and transform quickly, because we believe such companies are what the market needs in the 21st century. We bring full energy, new perspective & fresh outlook through smart solutions to meet customer eeds & aspirations. ‘’
The relaunch was revealed at a VIP event in Dubai, presided by chief guest H.E. Mr. Humaid AlQutami, and attended by 300 respected industry leaders and policymakers representing the government, and insurance industry. Aafiya introduced a new company purpose — “Be the First Choice TPA in the Health Insurance Industry” — and an updated its brand image.
The new visual identity will appear across all of Aafiya’s channels, and the company has also adopted the color Dark Navy Blue & Turquoise, denoting trustworthiness and stability- which is an important quality in the BFSI (banking, finance services & insurance) Industry. One of the cornerstones of the relaunch is the Company’s mission ‘to simplify the healthcare journey’ by uncomplicating journeys of stakeholders.
The firm is ramping up efforts to execute key strategies in sync with technology & transforming in their processes internally & externally for improved services of their valued partners. These efforts are aimed to add value to members, insurance partners, and partner healthcare providers.
“For over the last decade, millions of consumers and insurers have trusted Aafiya for managing their health insurance delivery channels. As part of our growth strategy, Aafiya seeks to constantly innovate to match the ever-changing needs of the new-age consumers. The upcoming refreshed version of our services portfolio is a testament to our commitment to providing sustainable growth in this ecosystem with the aid of modern technologies, implementation analytics, and innovative healthcare solutions for improving operational
efficiencies" Ali Zaidi added.
The event concluded with a felicitation ceremony, wherein some of the most influential leaders in the sector were recognized for their contribution by the chief guest. The list included: Wessam Ibrahim, Senior Manager - Head of the Health Insurance Department at Insurance House PSC, Charlotte Riondet, Chief Executive Officer at International Modern Hospital, Mahmoud Shalab, Head Senior VP, Health Insurance Department at Union Insurance, Dr. Yashar Ali, MD and Acting CEO at Canadian Specialist Hospital, Abdulla Al Nuaimi, Chief Executive Officer at Dubai National Insurance and Reinsurance, Akbar Moideen Thhumbay, Vice-president Healthcare Division at Thumbay Group, Nabil Shanawani, Assistant General Manager at Al - Buhair National Insurance, Abbas Al Abdali, COO at Amina Healthcare Group, Abdul Mohsin Jaber, Chief Executive Officer at Al-Sagr National Insurance Company, Avinash Babur, CEO and founder of InsuranceMarket.ae, Raza Siddiqui - Group CEO - Arabian Healthcare Group, Dr. Stuart Bennett, Chief Executive Officer at Al Sharq Healthcare, Mr. Farid Lutfi, General Secretary at Emirates Insurance Association, Mr. Ali Lutfi, Dubai health insurance corporation, Dubai health authority.
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Skipper Curran, bowlers lead PBKS to a five-wicket win over RR
Guwahati, May 15: Skipper Sam Curran played the lead act hitting a well-paced fifty and taking two wickets, as Punjab Kings consigned Rajasthan Royals to a five-wicket defeat in their IPL match here on Wednesday.
The target was a mere 145, but Kings made heavy weather of it on a sluggish track here but Curran (63 not out, 41b, 5x4, 3x6) had a calm head and skills to lift them to their fifth win of the season. PBKS made 145/5 in 18.5 overs.
The Englishman received good support from Jitesh Sharma (22, 20b) as the pair added 63 runs in a fluent fifth wicket partnership.
For Royals, it was their fourth defeat on the trot, but they remained second on the table with 16 points with a qualification to the playoffs to boot with.
The Kings’ chase began on a shaky note as they lost Prabhsimran Singh in the first over itself to Trent Boult.
But bigger jolts were in store as an impressive Avesh Khan (2/28) scalped two wickets in the fifth over.
The right-arm pacer first plucked the important wicket of Rilee Rossouw, who played some strong shots in his 13-ball 22, and then jettisoned in-form Shashank Singh for a two-ball naught.
Shashank failed to connect a fuller, straighter one from Avesh while attempting a flick, and the 141 kmph delivery thudded on his bat. Shashank did not even bother to use DRS as he walked away.
Punjab gained some ground through the alliance between Curran and Jitesh, who smoked R Ashwin for two sixes.
Curran too gave a dose of punishment to the veteran offie, lofting him for a wonderful six over extra cover.
But the blossoming stand was snapped by Yuzvendra Chahal (2/31), leaving PBKS at 111 for five in the 16th over.
However, Curran and Ashutosh Sharma (17 not out, 11 balls) knocked off the remaining runs without further drama.
Earlier, despite a well-tuned 48 from local hero Riyan Parag, RR struggled against an array of accurate bowlers on a rather slow pitch, meandering to a sub-par 144 for nine.
R Ashwin (28, 19b, 3x4, 1x6) and Parag (48, 34, 6x4) tried to accelerate during their 50-run stand for the fourth wicket but it could only bring in a temporary momentum for RR.
In fact, lethargy had set in very early in the Rajasthan innings after the early loss of Jaiswal, who chopped a Curran (2/24) delivery back on to his stumps.
Sanju Samson (18), who went past 500-run in a season for the first time in his IPL career, and Tom-Kohler Cadmore (18, 23b) stitched 36 runs for the second wicket but took six overs for it.
But with Curran and Arshdeep finding a hint of swing and maintaining a good line, scoring was not an easy proposition for the RR batters.
Eventually, Samson, who tried a hopping cut off pacer Nathan Ellis, gave a simple catch to Rahul Chahar at point in the seventh over.
Cadmore too returned to the dugout in the next over, as his almighty heave off leg-spinner Chahar (2/26) could not progress beyond Jitesh in the deep.
Those twin dismissals actually paved the way for the best phase in the Royals’ innings as Ashwin and Parag pressed their foot on the right pedal.
Ashwin displayed his batting skills, smashing Chahar for 17 runs in the 12th over that included a sequence of 6, 4, 4 and the first four was a stunning reverse scoop over backward point.
But he could not further extend his innings, lofting Arshdeep to Shashank.
Parag, usually a free-flowing batter, had to curb his flair in front of a hugely adoring home crowd because of the regular fall of wickets at the other end.
But a late cut off Curran that sped to third man stood as a testament of his ability and timing as he also moved past the 500-run mark for the season, before getting trapped in front of the wicket by Harshal Patel.
However, apart from conquering those little peaks the RR batters failed to slip into the top gear consistently.
