65% of video consumption in rural India: Smriti Irani
New Delhi, April 27: An average Indian spends 200 minutes a day on mobile apps and 65 per cent of video consumption the country is from rural areas, said Union Minister Smriti Irani on Friday.
In the backdrop of latest data, the Union Information and Broadcasting Minister called upon the media and entertainment industry to think about new things that can be offered to consumers.
Speaking at the 69th valedictory session of Development Journalism Course at the Indian Institute of Mass Communication here, Irani said that times had changed and the journalist was no longer the last word on a given piece of news.
"Things have changed from the time when editor had the last word on the narrative. Now consumer also decides on the narrative and asks about the source of information. In this age of data exploding from every nook and corner, many would google every piece of information, and therefore, it is important to be credible," Irani said.
The Minister said the video consumption in rural areas was set to grow further in the days ahead, according to an official release.
"An average Indian spends 200 minutes a day on mobile apps and 65 per cent of video consumption in our country is only from rural areas and is slated to grow further. In this scenario, the media and entertainment industry should think about what new things can be offered to the consumers," the release quoted her as saying.
Irani announced a scholarship of Rs 25,000 in commemoration of Pandit Deen Dayal Upadhyay for the people of Indian origin who did exemplary work in development journalism, and awarded certificates to 25 development journalism students from 16 countries.
On the occasion, she also inaugurated National Media Faculty Development Center on the IIMC Campus. She launched ECHO Newsletter, Samachar Madhyam and Communicator magazines.
The Minister stressed on developing communication at the grassroots.
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Myanmar quake: India sends more humanitarian aid in C-17 aircraft
New Delhi (PTI): India on Sunday sent 31 tonnes of humanitarian aid, including replenishment stores for an Indian army field hospital unit deployed in Myanmar, to augment New Delhi's efforts to provide succour to the quake-hit neighbouring country.
The aid was sent in a C-17 Globemaster heavy-lift aircraft.
It took off from the Hindon air force station in Ghaziabad early Sunday, a senior official said.
"#OperationBrahma@IAF_MCC C> C-17 plane departs for Mandalay with 31 tons of humanitarian aid, including replenishment stores for the Indian army field hospital unit," External Affairs Minister S Jaishankar posted on X and also shared a few photos.
A 7.7-magnitude earthquake jolted Myanmar last week, with the toll rising to over 3,000 even as rescuers continue to search through the rubble for signs of life.
India mounted its relief mission named 'Operation Brahma' as a swift response to the devastation caused by the earthquake that hit Myanmar as well as Thailand on March 28.
The field hospital, under 'Operation Brahma', continues its humanitarian mission in Myanmar as the local government and its agencies also soldiered on with their efforts in relief and rescue work.
The hospital unit comprising 118 personnel was deployed in Myanmar using two C-17 heavy-lift aircraft of the IAF which had taken off from Agra on March 29.
The field hospital has been set up by the Indian Army in Mandalay.
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