65% of video consumption in rural India: Smriti Irani
New Delhi, April 27: An average Indian spends 200 minutes a day on mobile apps and 65 per cent of video consumption the country is from rural areas, said Union Minister Smriti Irani on Friday.
In the backdrop of latest data, the Union Information and Broadcasting Minister called upon the media and entertainment industry to think about new things that can be offered to consumers.
Speaking at the 69th valedictory session of Development Journalism Course at the Indian Institute of Mass Communication here, Irani said that times had changed and the journalist was no longer the last word on a given piece of news.
"Things have changed from the time when editor had the last word on the narrative. Now consumer also decides on the narrative and asks about the source of information. In this age of data exploding from every nook and corner, many would google every piece of information, and therefore, it is important to be credible," Irani said.
The Minister said the video consumption in rural areas was set to grow further in the days ahead, according to an official release.
"An average Indian spends 200 minutes a day on mobile apps and 65 per cent of video consumption in our country is only from rural areas and is slated to grow further. In this scenario, the media and entertainment industry should think about what new things can be offered to the consumers," the release quoted her as saying.
Irani announced a scholarship of Rs 25,000 in commemoration of Pandit Deen Dayal Upadhyay for the people of Indian origin who did exemplary work in development journalism, and awarded certificates to 25 development journalism students from 16 countries.
On the occasion, she also inaugurated National Media Faculty Development Center on the IIMC Campus. She launched ECHO Newsletter, Samachar Madhyam and Communicator magazines.
The Minister stressed on developing communication at the grassroots.
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Dense fog envelops Delhi, over 100 flights delayed
New Delhi (PTI): A thick blanket of dense fog enveloped Delhi on Friday morning, reducing visibility to zero which impacted air and train operations, according to officials.
They said over 100 flights were delayed at the Indira Gandhi International Airport and 26 trains were running late.
According to the India Meteorological Department, "Zero visibility has prevailed over Palam since 4.30 IST with southeasterly winds blowing at 6-8 kmph."
At Safdarjung, visibility remains limited to a minimum of 50 meters in dense fog since 5.30 IST with calm winds, the IMD added.
Meanwhile, Delhi recorded a minimum temperature of 6 degrees Celsius, 0.9 notches below normal, while the air quality was recorded in the severe category.
According to the CPCB air quality bulletin, the AQI at 9 am was recorded in the "severe" category with a reading of 408.
The weatherman has forecast very dense fog for the day , with the maximum temperature expected to settle around 16 degrees Celsius.
An AQI between zero and 50 is considered "good", 51 and 100 "satisfactory", 101 and 200 "moderate", 201 and 300 "poor", 301 and 400 "very poor", and 401 and 500 "severe".
