Chennai : The ruling AIADMK's Tamil TV channel "News J" was launched Wednesday, to take on propaganda against it by rivals in the wake of "JAYA TV", which used to be the channel for the party cadre, siding with ousted leader T T V Dhinakaran.

Tamil Nadu Chief Minister K Palaniswami and his deputy O Panneerselvam launched the mouthpiece of AIADMK here, two months after the logo, wbesite and app for News J were unveiled.

Palaniswami said News J would toe the ideals set out by Dravidian icon C N Annadurai and late Chief Ministers M G Ramachandran, AIADMK founder, and J Jayalalithaa and telecast "true news."

AIADMK was prompted to launch a TV channel of its own to take on propaganda against it by rivals since Jaya TV began backing Jayalalithaa's aide V K Sasikala and her nephew T T V Dhinakaran after her demise.

Also, 'Dr Namadhu MGR,' a Tamil daily launched by Jayalalithaa in 1988, is under the control of the Dhinakaran camp led Amma Makkal Munnetra Kazhagam.

This prompted the AIADMK to start its own Tamil daily "Namadhu Puratchi Thalaivi Amma" in February.

Lashing out at Sasikala and Dhinakaran as "selfish," without naming them, Palaniswami quoted Arujuna's victory from epic Mahabharata and said people's 'shakti' and cadres were on their side since they had the blessings of "Amma (Jayalalithaa)".

Palaniswami lamented that a television channel that was launched due to Jayalalithaa's efforts to propagate the ideals of the party and disseminate government's welfare schemes was now not with them.

He said sections of media gave importance only to coverage of "negative news" which also downplayed welfare initiatives of the government.

"Broadcasting welfare measures of the government need not be construed as pro-government," he said.

Telecast of news about the state's welfare schemes will help poor people understand it and become beneficiaries which owuld in turn imporve their standard of living as well, he said.

Panneerselvam said the letter J in News J television represented "Jayam" which meant victory.

He said the channel will always be a "constructive force, a true voice of democracy that would beat money power...the soul of Amma will guide us to victory."

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Virudhunagar (Tamil Nadu) (PTI): With most bodies charred beyond recognition, identification remains difficult, police said on Monday, as the toll in the massive explosion at a fireworks unit near Kattanarpatti here rose to 25.

The Virudhunagar district administration has announced Rs 5.5 lakh ex gratia to the kin of deceased.

The accident is one of the deadliest industrial disasters in the region in recent years.

"Bodies were so badly charred that we were able to identify mostly with jewellery that the victims were wearing," a police official told PTI.

He said that the families have not yet claimed the bodies due to the uncertainly in the identities.

The factory owner is absconding, he added.

The accident occurred at the Vanaja firecracker unit, owned by one Muthumanickam, which functions under the Vachakarapatti police station limits.

The unit is reportedly licensed by the Petroleum and Explosives Safety Organisation (PESO), Nagpur.

Post-mortem reports have established that the 25 victims, include 22 women and three men, the police official added.

Eight workers, mostly women, are critically injured with 60 per cent burn injuries. Twelve others, including eight policemen, were injured in a second blast on Sunday evening while rescue operations were underway.

Rescue operations were severely hampered for hours, as unexploded materials continued to detonate.

A second blast at 7.20 pm, triggered as an earthmover was clearing debris, caused chaos and injured several responders, including a revenue official.

Meanwhile, sources said about 1,000 people, including the families of the victims and residents of nearby villages, are threatening a road roko, demanding the arrest of the owner of the factory.

Local eyewitnesses, including Ranganathan from the nearby Seervaikarampatti village, described hearing a massive blast that sent "thick black smoke" into the sky.

"Nothing was recognisable. We saw bodies being loaded four at a time into vehicles," he told PTI Videos.

Many of the deceased were from Seervaikarampatti village, with residents claiming that at least 20 victims belonged to their village.

Among those killed was 46-year-old Indrani, a veteran worker of 25 years.

"My mother was the sole breadwinner. My father is disabled and stays home. I have an MSc degree, but I’m working at a petrol bunk to help out, and we haven't even paid my brother's school fees yet," said Madhubala, Indrani’s daughter, while pleading for government employment assistance.

Virudhunagar Collector N O Sukhaputra confirmed that the unit was operating without permission on a rest day.

Preliminary findings suggest the blast originated in a chemical mixing shed, where nearly 40 workers were busy making crackers, a violation of safety norms that typically limit occupancy to four workers per shed.

"Had these workers followed primary safety norms, the casualties could have been minimal," a senior official stated.

Chief Minister M K Stalin has ordered a high-level probe and directed ministers to oversee relief efforts.

The tragedy follows a similar accident in Vembakottai just days earlier, which claimed four lives, intensifying calls for stricter enforcement of safety regulations in the district’s firecracker hub.

The explosion occurred at approximately 3.15 pm on Sunday. Although the fireworks industry is officially shut on Sundays, over 100 workers were reportedly engaged in production.

Later in the day, Sukhaputra said Rs 5.5 lakh ex gratia each has been finalised for the families of 25 persons killed in the explosion.

Speaking to PTI Videos, he said the ex gratia cheques are ready for immediate distribution to the legal heirs.

"Out of 25 deaths, we have finished conducting post-mortems on 22 bodies. Already we have cheques (that) are ready,” Sukhaputra said.

The announcement followed intense demands from grieving relatives for financial security and government employment.