New Delhi, Sep 4 : As more and more Indians begin shopping online via smartphones in tier II and III cities, Amazon India on Tuesday launched a Hindi version of its mobile website and app for Android devices, aiming to bring the next 100 million customers online.

At the moment, only the mobile website and app on Android -- not the desktop version -- have Hindi support.

The Hindi version of 'Amazon.in' on mobile phones will enable shoppers read product information, find deals and discounts, place the orders, pay for their orders, manage their account information, track their orders and view order history in Hindi.

"Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online," Amazon India Vice President (Category Management) Manish Tiwary said in a statement.

"This first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language," Tiwary added.

Customers opting for the Hindi shopping experience can select their language option from the menu in the top left corner on their smartphones.

They will always have the choice to change their language preference any time, the US-based online retailer said.

However, customers will continue to have the search feature in English and will also need to enter delivery addresses in English.

"The upcoming festival season is a great time for new customers to come online to fulfil their shopping needs - now for the first time customers can do their Diwali shopping in Hindi!" Tiwary said.

The team will continue to evolve the experience to add more shopping features like product reviews, ratings, questions and answers available in Hindi over the next few months, Amazon India said in the statement.

"Getting Indian languages right in a shopping context is hard but an interesting opportunity," said Kishore Thota, Amazon India Director (Customer Experience and Marketing).

"We combined both human effort to craft the right experience and artificial intelligence to scale this experience across the vast selection available at Amazon. We are just getting started, look to learning and getting better," he added.

The Amazon team, consisting of language experts and translators, chose commonly used terms over perfectly translated words to make the shopping experience easily understandable and seamless for Hindi customers.



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Bengaluru: The Karnataka State Road Transport Corporation will operate 1000 additional special services in view of the Christmas festival.

In addition to the existing schedule, the special services will run on 19.12.2025, 20.12.2025 and 24.12.2025. Further, special buses will be operated from various places of intra & Interstate places to Bengaluru on 26.12.2025 & 28.12.2025.

Special buses will be exclusively operated from Bengaluru Kempegowda Bus Station to Dharmastala, Kukkesubramanya, Shivamogga, Hassan, Mangaluru, Kundapura, Shringeri, Horanadu, Davangere, Hubbali, Dharwad, Belagavi, Vijayapura, Gokarna, Sirsi, Karwar, Raichur, Kalaburagi, Ballari, Koppala, Yadgir, Bidar, Tirupathi, Vijayawada, Hyderabad and other places.

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Special buses from Mysuru Road Bus Station will be exclusively operated towards Mysuru, Hunsur, Piriyapatna, Virajpet, Kushalanagar, Madikeri.

The corporation has also announced a discount of 5 per cent on the fare if four or more passengers book tickets under a single reservation. A discount of 10 per cent will be extended on return journey tickets if onward and return tickets are booked simultaneously.

In addition to the above, special buses will be operated from all Taluk/District Bus Stands in the jurisdiction of KSRTC based on the traffic needs.