Amazon India brings Hindi support to mobile website, Android devices
New Delhi, Sep 4 : As more and more Indians begin shopping online via smartphones in tier II and III cities, Amazon India on Tuesday launched a Hindi version of its mobile website and app for Android devices, aiming to bring the next 100 million customers online.
At the moment, only the mobile website and app on Android -- not the desktop version -- have Hindi support.
The Hindi version of 'Amazon.in' on mobile phones will enable shoppers read product information, find deals and discounts, place the orders, pay for their orders, manage their account information, track their orders and view order history in Hindi.
"Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online," Amazon India Vice President (Category Management) Manish Tiwary said in a statement.
"This first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language," Tiwary added.
Customers opting for the Hindi shopping experience can select their language option from the menu in the top left corner on their smartphones.
They will always have the choice to change their language preference any time, the US-based online retailer said.
However, customers will continue to have the search feature in English and will also need to enter delivery addresses in English.
"The upcoming festival season is a great time for new customers to come online to fulfil their shopping needs - now for the first time customers can do their Diwali shopping in Hindi!" Tiwary said.
The team will continue to evolve the experience to add more shopping features like product reviews, ratings, questions and answers available in Hindi over the next few months, Amazon India said in the statement.
"Getting Indian languages right in a shopping context is hard but an interesting opportunity," said Kishore Thota, Amazon India Director (Customer Experience and Marketing).
"We combined both human effort to craft the right experience and artificial intelligence to scale this experience across the vast selection available at Amazon. We are just getting started, look to learning and getting better," he added.
The Amazon team, consisting of language experts and translators, chose commonly used terms over perfectly translated words to make the shopping experience easily understandable and seamless for Hindi customers.
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SC asks states to treat rising child trafficking cases as grave; seeks coordinated action
New Delhi (PTI): The Supreme Court has voiced grave concern over rising cases of child trafficking, saying gangs are operating across the country and if States and Union territories do not take immediate action, thing will go beyond control.
The court said only the state government and its home department can act vigilantly in this regard.
“As a court we can monitor, but ultimately the action has to be on the part of the state government, the police, and other agencies. Therefore, this is our humble request”, a bench comprising Justices JB Pardiwala and K V Viswanathan said during the hearing of a plea on Wednesday.
The bench was irked over the "lackadaisical" approach of several states and UTs in implementing a 2025 judgment aimed at dismantling organised trafficking networks.
Justice Viswanathan said the retrieval of children in some cases proves the problem can be tackled, but it requires a level of political and administrative will which is lacking at present.
The verdict, delivered on April 15, 2025, had mandated several institutional reforms, including completion of trials in trafficking cases within six months on a day-to-day basis.
It had also directed strengthening of Anti-Human Trafficking Units (AHTUs) and improving investigation standards.
Besides asking for setting up of state-level committees to monitor vulnerable trafficking hotspots, it had asked the authorities to treat missing children cases as trafficking unless proven otherwise.
Earlier, the bench had termed the compliance reports filed by a few states as "nothing but an eye wash."
On Wednesday, the bench noted that Madhya Pradesh, Goa, Haryana, Lakshadweep, Mizoram, Odisha, and Punjab had still failed to file reports in the prescribed format.
When the home secretary of Madhya Pradesh offered an apology for the lapse, the bench granted a "final opportunity" but warned that continued failure would lead to states being officially branded as "defaulting".
The bench noted that at least 15 states are yet to constitute review committees mandated to identify and monitor trafficking-prone areas.
The matter will now be heard on April 29.
