ASICS India name cricketers Bumrah, Bhuvneshwar as brand ambassadors
New Delhi, Aug 21 : Sport performance brand, ASICS have roped in Indian fast bowlers Jasprit Bumrah and Bhuvneshwar Kumar as their first brand ambassadors in the country, it was announced on Tuesday.
The partnership will see Jasprit and Bhuvneshwar join hands to underscore the company's commitment towards India.
Commenting on the brand association, Managing Director of ASICS India Rajat Khurana said: "We are extremely delighted to bring on board leading cricketers of our Indian cricket team, Jasprit Bumrah and Bhuvaneshwar Kumar as the brand ambassadors for ASICS India."
"This partnership is also an extension of the Global ‘I Move Me' campaign for ASICS. Their commitment to fitness on and off field leading to team India's success is commendable, they truly resonate the brand's core value. As a part of this partnership we are looking forward to inspiring others to join us in our initiative of making India fit," he added.
Sharing his excitement on being the brand ambassador for ASICS, Bumrah added. "I am extremely happy to represent ASICS in India. Being an ASICS athlete gives me the pleasure of working with a brand that I have been a fan of since my early years.
Echoing Bumrah's words, Bhuvneshwar said: ""I am absolutely thrilled about representing one of the leading brands in the world. As an athlete and a fast bowler, shoes are very important part of our lives. ASICS is one brand that I completely trust and believe in, given the best in class technology that it offers.
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Fire breaks out in residential building in east Delhi, nine killed
New Delhi (PTI): At least nine people were killed after a fire broke out in a residential building in east Delhi's Vivek Vihar early Sunday, officials said.
The incident was reported around 3.48 am at a four-storey building in Vivek Vihar Phase-I, following which police, fire and disaster management teams rushed to the spot.
According to the police, the blaze engulfed flats on the second, third and fourth floors of the building, prompting a large-scale rescue operation.
The cause of the fire is yet to be ascertained.
"Around 10 to 15 people were rescued from the premises during the firefighting operation. Two of them, who sustained minor injuries, were shifted to the Guru Teg Bahadur Hospital," a senior police officer said.
A total of 12 fire tenders were pressed into service to douse the flames, while teams from the Delhi Disaster Management Authority (DDMA), traffic police and local police assisted in the rescue and evacuation efforts.
Police said the fire was brought under control after several hours.
The identities of the deceased are yet to be ascertained, and efforts are underway to determine the cause of the fire, police said.
Further investigation and proceedings are underway.
