Press Release: It is our privilege to announce the launch of Bhima’s new showroom in Rajahmundry, the culture city of Andhra Pradesh. Bhima, a brand synonymous with purity and trust, has been the most sought after jeweller across generations for around a century. Having adorned over 15 million weddings in the past 9 decades, Bhima has become a byword for auspicious beginnings.

The grand new Bhima showroom at Rajahmundry is set to house an exquisite collection of gold, diamond, silver, and platinum jewellery. With a wide range of designs and a luxurious ambience, the new showroom promises a jewellery shopping experience that is unique while catering to local preferences.

Bhima began its journey in 1925 with the dedication and hard work of Shri K. Lakshminarayana Bhattar, who later came to be known as Bhima Bhattar.  From a humble start in Kerala, Bhima has now spread its wings to Karnataka, Tamil Nadu, Andhra Pradesh and the UAE, with showrooms across South India. Bhima has now entered its 98th year and is extending its legendary promise of purity to the illustrious city of Rajahmundry.

Bhima has consistently crafted jewellery as per the latest trends catering to different tastes across regions and generations. At Bhima, every ornament is 916 hallmarked upholding the highest standards of purity. Bhima offers contemporary as well as traditional designs in chains, bangles, wedding jewellery, designer wear, diamond and silver ornaments with immaculate craftsmanship. We make sure that every piece of jewellery is crafted with care and quality to adorn your special moments.

Bhima also offers various jewellery purchase plans as per different needs. The ‘Bhima My Choice Jewellery purchase plans’ are classified into four types namely – ‘Kubera’, ‘Samruddhi’, ‘Ratna’ and the exclusive online jewellery purchase plan, ‘Golden Key’. Along with this, customers can also avail exciting offers as part of the launch.

The new showroom is set to offer the people in Rajahmundry with the promise of purity across widest of collection and the signature Bhima craftsmanship. Bhima graciously welcomes one and all to its new showroom at Rajahmundry.

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Mumbai (PTI): The rupee depreciated 31 paise to settle at 91.99 against the US dollar on Wednesday, touching the lowest closing level for the second time in less than a week, amid increased month-end demand for the greenback.

Forex traders said the rupee opened higher as the US dollar index softened and a long-awaited trade breakthrough with Europe offered quiet reassurance. However, increased month-end demand for the American currency as well as the ongoing geopolitical tensions dented investors' sentiments.

At the interbank foreign exchange, the rupee opened at 91.60 and touched an early high of 91.50, but pared all the gains to touch an intra-day low of 91.99 against the greenback.

The domestic unit settled 31 paise down, revisiting its lowest-ever closing level of 91.99 against the greenback. The Indian currency previously ended at this level on January 23 when it also hit its all-time intraday low of 92 against the US dollar.

On Tuesday, the rupee rebounded from its all-time low levels and gained 22 paise to close at 91.68 against the US dollar.

Analysts said the rupee opened higher as the US dollar index softened and a long-awaited trade breakthrough with Europe bolstered investor sentiment.

India and the European Union on Tuesday announced the conclusion of negotiations for the free trade agreement (FTA), under which a number of domestic sectors such as apparel, chemicals and footwear will get duty-free entry into the 27-nation bloc, while the EU will get access to the Indian market at concessional duty for cars and wines, an official said.

The deal has been dubbed the "mother of all deals" as it will create a market of about 2 billion people.

Meanwhile, the dollar index, which gauges the greenback's strength against a basket of six currencies, was trading 0.07 per cent lower at 96.14.

Brent crude, the global oil benchmark, was trading 0.43 per cent lower at USD 67.28 per barrel in futures trade.

On the domestic equity market front, Sensex jumped 487.20 points to settle at 82,344.68, while Nifty surged 167.35 points to 25,342.75.

Foreign Institutional Investors turned net buyers and purchased equities worth Rs 480.26 crore on Wednesday, according to exchange data.