'Brand Bharat' is statement of authenticity; of being Vishwa Bandhu, says EAM
New Delhi (PTI): External Affairs Minister S Jaishankar on Saturday extolled the idea of 'Brand Bharat' and said it is "statement of authenticity" in representation, articulation or beliefs, and equally a message that "we are now more comfortable in our own skin".
In a virtual address at India Ideas Conclave, he also underlined that it is also the "brand of Vishwa Bandhu" as on the big stage, a "multi-vector approach" engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and Global South.
Nations, like people, enterprises or services, have a reputation. When deeply entrenched into consciousness and easily recognisable, that becomes a brand. Obviously, it is related to the merits of the product and its track record, he said.
"When it comes to a country, the national brand is obviously a fusion and aggregation of different facets of its life. On the global stage, it is much more an integrated positioning of a multiple endeavors. We, in the world of diplomacy, have that responsibility. My thoughts today are about how we discharge that for an India that is more Bharat," Jaishankar said.
In his address, the external affairs minister encapsulated the journey of India from freedom struggle to gaining independence and the course the country took in the succeeding decades.
"Our initial decades after independence saw us struggling with the brand challenge. Given the ground situation, this was not unsurprising. A society recovering from two centuries of colonialism obviously had to painstakingly build itself up, creating new capabilities, institutions and practices," he said.
But at the end of the day, India entered the next century "intact as a polity, energetic as an economy and optimistic as a society".
"None of that could have been taken for granted and some, in fact, failed to make it," he underlined.
The Union minister, who virtually addressed the conclave hosted by India Foundation, lamented that earlier the country, at the global level, was "seen as sizeable player about whom there was limited expectation", and said, however, the last decade has seen a "big shift" in that regard.
"Economically, we are now perceived as much easier to do business. The transformation underway in infrastructure is also increasingly appreciated.
Whether it is the airports, metros, highways or railways, the achievements of the last decade stand out even by global standards. Perhaps, nothing has been more impactful than our embrace of digital technologies," he added.
Jaishankar then went on to expound what is 'Brand Bharat'.
"Bharat is a statement of authenticity, be it in representation, articulation or beliefs. Even our economic energies required a connotation of Atmanirbharta in that background," he asserted.
"It is equally a message that we are now more comfortable in our own skin, drawing on our own past, fashioning our own lexicon and advancing our own ideas," the Union minister added.
He said while recognising these developments, let us also realise that "we are not just one more country".
"Our history, tradition, culture and heritage makes us stand out. We are one of the rare ancient civilisations that have made a successful transition to a nation state. In the past, when our overall standing was less, perhaps this did not count for that much. But when juxtaposed with our achievements in so many fields, it now assumes very different connotation," Jaishankar added.
It is in this context that "we should reflect on Brand Bharat. The very term captures the civilisational aspect, while underlining how much more rooted we have become", he said.
"In a world asserting its independence from a globalised elite, it is an effort to engage the world more on our terms. The formulation of standing on the two legs of technology and tradition is one effective way of expressing Brand Bharat," Jaishankar said.
Coming from the domain of diplomacy, India naturally seek to advance that brand in more specific terms. That means defining how Bharat approaches the world, he said.
"There are a range of answers. The Global South sees a powerful advocate and the driver of Vaccine Maitri. Neighbours recognise a generous and non-reciprocal partner who stood by them during Covid, financial meltdowns or natural disasters. Democracies appreciate a confident partner whose choice has helped universalise their shared attributes," the minister asserted.
"The immediate region and beyond value an emerging 'first responder' and contributor to global goods. And on the big stage, a multi-vector approach engages the Quad and BRICS, Russia and Ukraine, Israel and Iran and the Global North and South. This is the brand of Vishwa Bandhu," he said.
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UP Police use tear gas to disperse crowd throwing stones during Sambhal mosque survey
Sambhal (UP) (PTI): Police used tear gas and "minor force" in the face of stone pelting by locals here on Sunday as tension escalated during a second survey of the Mughal-era mosque, claimed to be originally the site of an ancient Hindu temple.
Tension has been seething in Sambhal over the past few days after the Jama Masjid was surveyed last Tuesday on the orders of a local court following a petition that claimed that a Harihar temple stood at the site.
According to the local administration, a second survey by an "Advocate Commissioner" as part of a court-ordered examination into the disputed site began around 7 am and a crowd began gathering at the spot.
"Some miscreants came out of the crowd gathered near the site and pelted stones at the police team. The police used minor force and tear gas to bring the situation under control," Superintendent of Police Krishna Kumar Vishnoi said.
He said those who engaged in stone pelting and those who incited them will be identified and action taken against them.
District Magistrate Rajendra Pesia said, "Some miscreants resorted to stone pelting but the situation is peaceful now and the survey is underway."
Videos of youths throwing stones at police, purportedly near the site of the survey in Sambhal have surfaced on the Internet.
Supreme Court lawyer Vishnu Shankar Jain, who is also the petitioner in the case, had said the Court of Civil Judge (Senior Division) ordered the constitution of an "Advocate Commission" to survey the mosque.
The court has said that a report should be filed after conducting a videography and photography survey through the commission, he had said.
The Central and Uttar Pradesh governments, the mosque committee and the district magistrate of Sambhal have been made parties in the petition concerning the mosque, Jain said last Tuesday.
Vishnu Shankar Jain and his father Hari Shankar Jain have represented the Hindu side in many cases related to places of worship, including the Gyanvapi Mosque-Kashi Vishwanath temple dispute.
Gopal Sharma, a local lawyer for the Hindu side, told PTI on Friday that in his petition filed in the court, he mentioned that "Baburnama" and the "Ain-e-Akbari" has confirmed that a Harihar temple was at the site where the Jama Masjid now stands.
He also claimed that the temple was demolished by Mughal Emperor Babur in 1529.
Samajwadi Party (SP) MP Zia Ur Rehman Barq had objected to the developments.
"The Jama Masjid of Sambhal is historical and very old. The Supreme Court had given the order in 1991 that whatever religious places are there in whatever condition since 1947, they will remain at their places," he had said.
The next date for hearing in this case is January 29.
VIDEO | Uttar Pradesh: Stones and slippers pelted in Sambhal when a survey team reached Shahi Jama Masjid to conduct a survey of the mosque.
— Press Trust of India (@PTI_News) November 24, 2024
(Full video available on PTI Videos - https://t.co/n147TvrpG7)#SambhalJamaMasjid pic.twitter.com/K4QGGpzlMK
