Idukki (Kerala), July 31: The Idukki dam, where the water level is inching up towards the danger level, has come to symbolise the tenuous ties between faith and the fear of floods. A 'puja' was performed on Tuesday, praying for the dam gates to remain shut so that nearby areas escape flooding. The last time the gates were opened was in 1992.
All this while the water level stood at 2,395 metres, just 4 meters below the danger level, prompting the authorities to issue an 'orange alert.'
According to a legend, it was Chemban Karuvellayan Kolumban, the head of 'Oorali' race in 1922, identified the present spot of the dam located between the Kuravan and Kurathi granite hills.
Those who were responsible for constructing the dam were impressed by the sight of water flow between the mountains.
But the construction of the dam began in 1969. A power station was commissioned on February 12, 1976 by the then Prime Minister Indira Gandhi.
The authorities decided to honour Kolumban by erecting a memorial in his honour near the dam. The 'puja' was performed on Tuesday by his grandson, Bhaskaran.
"The Electricity Board authorities donated the money for the puja. Every one prayed that if the dam shutters were to be opened, there should be no problem to anyone, as the water would rush downstream," said Bhaskaran.
State Minister for Water Resources Mathew T.Thomas is making all arrangements to see that everything is in order. He told reporters in Idukki on Tuesday that in case the shutters are opened, first on a trial basis, "there should be nothing that should go wrong."
The residents living in and around the low-lying areas of downstream have already been alerted. The district authorities have made elaborate arrangements and a 1,000-strong police force is camping in the area to tackle any eventuality.
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New Delhi: The Union government has assumed full control over television audience measurement, removing the Telecom Regulatory Authority of India (TRAI) from oversight of the ratings system that underpins the country’s ₹36,000 crore television advertising market, according to a report published on Wednesday.
The report in Mint said the Ministry of Information and Broadcasting (MIB) now has exclusive authority over the framework governing how television ratings are measured and regulated. TRAI had been entrusted with oversight of TV ratings in 2012 during the UPA government’s tenure. TRAI is no longer mentioned in the relevant policy document, effectively vesting sole authority in the MIB.
The report said TRAI will continue to regulate other aspects of broadcasting, including channel pricing, advertising caps, interconnection and distribution norms, service quality and compliance standards. Its role in determining how ratings agencies track viewing behaviour has been withdrawn.
Television Rating Points (TRPs), which reflect viewership patterns, guide advertisers in deciding where to allocate spending across channels and time slots.
A government source quoted in the report said the ministry could modify TRAI’s decisions even when the regulator oversaw broadcasting.
A former CEO of Prasar Bharati told the newspaper that the MIB has historically regulated rating agencies through licensing and guidelines, and by holding them accountable under existing norms.
During its tenure overseeing ratings, TRAI had taken decisions affecting the broadcast sector, which included capping advertising time at 12 minutes per hour following complaints about excessive commercial breaks and it now remains unclear how these matters will be addressed under the revised arrangement.
Satya N. Gupta, former principal advisor at TRAI, was quoted as saying that merging regulatory functions with policy oversight and removing an independent regulator from the process was a retrograde step.
TRAI’s involvement in broadcasting had earlier attracted criticism as well. In 2012, its consultation paper on quantitative limits on television advertising was viewed by some as overlapping with the Advertising Standards Council of India’s code. Subsequent recommendations covering television audience measurement, ownership of news channels and issues such as paid news had also raised concerns among sections of the industry.
Television ratings have faced scrutiny in recent years, including during the controversy involving the Broadcast Audience Research Council (BARC), where officials of the ratings body were prosecuted over allegations of manipulation of viewership data.
