New Delhi, Nov 12: Amid rising consumer complaints, food regulator FSSAI on Tuesday directed e-commerce players selling food items on their platforms to ensure a minimum shelf life of 30 per cent or 45 days before expiry, at the time of delivery to customers.

According to an official statement, Food Safety & Standards Authority of India (FSSAI) convened a meeting with e-commerce Food Business operators (FBOs) to reinforce compliance requirements for e-commerce FBOs.

"The (FSSAI) CEO asked the e-commerce FBOs to adopt practices to ensure minimum shelf life of 30 per cent or 45 days before expiry at the time of delivery to the consumer," the statement said.

Rao, who chaired the meeting, clarified that any product claims made on e-commerce platforms must align with the information provided on the product labels and in adherence to FSSAI’s Labelling and Display Regulations.

He also cautioned the FBOs against making unsupported claims online.

"This would prevent misleading information and protect consumers’ right to accurate product details," the regulator said.

Rao highlighted the pivotal role of online platforms in protecting consumer health and promoting transparency. He reiterated the mandate that no FBO can operate on any e-commerce platform without a valid FSSAI license or Registration, emphasizing the critical need for regulatory compliance.

In a move to ensure safe food handling at every level, he instructed FBOs to implement proper training programs for delivery personnel, empowering them with essential food safety and hygiene protocols.

Additionally, Rao emphasized the importance of delivering food items and non-food items separately to the consumers to avoid potential contamination.

In his concluding remarks, the CEO, FSSAI underscored the need for all e-commerce FBOs to adhere to food safety standards diligently.

He emphasized that a transparent, compliant, and accountable e-commerce food sector is vital for protecting consumer health and fostering confidence in digital food marketplaces.

The session was attended by over 200 participants joined both physically and virtually from across the country, underscoring the significant commitment to strengthening food safety standards within the e-commerce sector.

Earlier this month, the FSSAI asked state authorities to increase surveillance in warehouses of e-commerce operators and issue standard operating procedures (SoPs) for delivery personnel to ensure safe food to consumers.

In its 45th Central Advisory Committee (CAC) meeting on November 7, States and Union Territories were urged to ramp up surveillance at popular tourist destinations to ensure heightened safety standards in preparation for the peak tourist season from November through March.

Rao had asked "Food Commissioners of various states to step up surveillance on warehouses and other facilities utilised by e-commerce platforms."

He also asked for SOPs to be issued for such warehouses, as well as delivery personnel of these platforms.

"States/UTs were asked to increase surveillance samples and were also asked to deploy Food Safety on Wheels mobile vans for this purpose," the regulator said.

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ISLAMABAD: At least two more cases of poliovirus were reported in Pakistan, taking the number of infections to 52 so far this year, a report said on Friday.

“The Regional Reference Laboratory for Polio Eradication at the National Institute of Health has confirmed the detection of two more wild poliovirus type 1 (WPV1) cases in Pakistan," an official statement said.

The fresh infections — a boy and a girl — were reported from the Dera Ismail Khan district of Khyber-Pakhtunkhwa province.

“Genetic sequencing of the samples collected from the children is underway," the statement read. Dera Ismail Khan, one of the seven polio-endemic districts of southern Khyber Pakhtunkhwa province, has reported five polio cases so far this year.

Of the 52 cases in the country this year, 24 are from Balochistan, 13 from Sindh, 13 from Khyber Pakhtunkhwa, and one each from Punjab and Islamabad.

There is no cure for polio. Only multiple doses of the oral polio vaccine and completion of the routine vaccination schedule for all children under the age of five can keep them protected.