Increase revenue through advertisement, Irani to Doordarshan
New Delhi: Union Information and Broadcasting Minister Smriti Irani on Monday asked the state-run Doordarshan TV to ramp up its revenue through advertisement to ease burden on the taxpayers.
The strength of broadcasting sector in the country should be seen by the quality of content produced and not by the number of channels available, Irani said at the inaugural ceremony of the 24th International Conference and Exhibition on Terrestrial and Satellite Broadcasting.
"Doordarshan should leverage the reach created by DD Free Dish to create quality content and improve the revenue generation through advertisement and ease the burden on the taxpayers," a release quoted her as saying.
The total advertising spend was expected to grow to 12.5 per cent this year from 9.6 per last year, she added.
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Death toll from Israeli strikes in northeast Lebanon rises from 8 to 24, Lebanese news agency says
Deir al-Balah, Nov 1: Israeli airstrikes on Friday killed at least 24 people in northeastern Lebanon, the country's news agency said, raising the death toll from eight there.
It was the latest deadly toll in the area since the conflict between Israel and the Lebanese group Hezbollah escalated last month.
Israel's military has said that its operation in Lebanon is targeting Hezbollah's military infrastructure.
Lebanon's state National news Agency reported four airstrikes in different villages across country's northeast, saying rescuers were still searching for survivors in Younine, a town in the Bekaa Valley, from the rubble of a targeted house.
Hussein Haj Hassan, a Lebanese lawmaker representing the region in Baalbek-Hermel region, said that 60,000 people have already fled their homes in the area due to Israeli bombardment.
