India's creator economy to influence $1 trillion in consumer spending by 2030: BCG report
New Delhi: India’s burgeoning digital creator economy is poised to drive more than $1 trillion in annual consumer spending by 2030, according to a new report by the Boston Consulting Group (BCG). The study, titled "From Content to Commerce: Mapping India’s Creator Economy," was unveiled at the WAVES 2025 summit in Mumbai.
The report estimates that India’s digital creators currently influence consumer decisions worth $350–400 billion annually. Despite only 8% to 10% of the 2 to 2.5 million active creators effectively monetising their content, the sector already generates direct revenues between $20 billion and $25 billion. This figure is projected to rise fivefold to $100–125 billion by the end of the decade.
Significantly, the report notes a shift in audience demographics, with creators expanding their influence beyond urban Gen Z users to reach diverse age groups and consumers in Tier-2 and Tier-3 cities. Short-form video remains the dominant content format, with genres such as comedy, cinema, television serials, and fashion leading in popularity.
Monetisation opportunities are also evolving, with creator incomes expected to rise 1.5 to 3 times in the near future. The trend reflects a broader transformation in brand strategies, with digital creators becoming central to marketing, commerce, and distribution efforts.
The BCG report was launched during the ongoing WAVES 2025 summit, India’s first major international event dedicated to the audio-visual and entertainment sectors. Running from May 1 to May 4 in Mumbai, the summit features over 10,000 participants, including 1,000 creators, 300 companies, and 350 startups. It spans key industries such as film, OTT platforms, animation, gaming, virtual reality (AVGC-XR), comics, broadcasting, and artificial intelligence, highlighting the growing convergence of media and technology in India’s digital future.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Speaker UT Khader attends local cricket tournament during Bhatkal visit
Bhatkal: Speaker of the Karnataka Legislative Assembly U. T. Khader visited Bhatkal in Uttara Kannada district on Saturday and attended a local cricket match being played as part of a tournament organised by the Cosmos Sports Centre of Bhatkal.
After attending a programme at Anjuman Hami-E-Muslimeen, Khader proceeded to the Bhatkal Taluka Stadium, where the tournament is underway. He was accompanied by office-bearers of the Cosmos Sports Centre and several local community leaders.
Those present during the visit included President of Majlis-e-Islah Wa Tanzeem and former JD(S) leader Inayathullah Shabandri, Vice President of Tanzeem Atiqur Rahman Muniri, General Secretary Abdul Raqeeb MJ, President of Cosmos Sports Centre Ismail Anjum, Managing Director of Mohtisham Complexes S. M. Arshad, former president of the Bhatkal Muslim Youth Federation Imtiyaz Udyawar, among others.
Addressing players and organisers, Khader extended his best wishes to the participating teams and urged the players to uphold the spirit of sportsmanship. He said such tournaments help promote unity and brotherhood among the youth.
The cricket tournament began on November 21 and will conclude with the final match on December 21. It is being organised as part of the golden jubilee celebrations of the Cosmos Sports Centre.
Cosmos Sports Centre is one of the member clubs of the Bhatkal Muslim Youth Federation and is known for its active role in promoting sports in the town. Apart from sporting activities, the centre is also involved in various social and community initiatives, including efforts to promote education among students.
