LIC unveils “One Man Office”
(Press Release) - In continuation with the sustained efforts to empower our sales force and ensure seamless services to policyholders digitally, on a 24 x 7 basis, LIC today unveils the “One Man Office” (OMO) online service through its Agents. Through the One Man Office, LIC aims to provide a comprehensive digital ecosystem for its sales force consisting of Agents, Development Officers, Senior Business Associates, Chief Life Insurance Advisors, LIC Associates and Chief Organizer to aid in their day to day operations, strengthen their efficiency and productivity and ensuring better services to our customers. The service has been launched on 17-02-2025. Speaking on the occasion, Shri. Siddhartha Mohanty, CEO & MD, LIC of India, said it will be a vital tool at the hands of the sales force to promote life insurance and render service to LIC’s customers anytime and anywhere. It will be a shot in the arm for achieving the objective of ‘Insurance for All by 2047’.
OMO aims to aid our agents in digital sale of policies, after sales servicing for the customers for different types of services, tracking their business and act as a training cum knowledge pool for them. In short, it is a mobile digital office at the hands of sales force and plans to evolve as an easy-to-use one stop solution for all business and servicing needs, which will be available through their mobile phones, thus making them truly Atma Nirbhar in every sense.
These services are offered through the ANANDA (Atma Nirbhar Agents New Business Digital Application) platform for onboarding of customers and will have features like Premium calculator, benefit illustration, E-NACH registration, change of address, online loan request, renewal premium payments, claim related requirement submission etc. It will also have a knowledge centre, various insurance and health related calculators, office locator, NEFT search etc. for assisting Agents to help the customers.
LIC plans to add further features to this application in phases to cater to the changing needs of the users.
Dated at Mumbai on February 17th , 2025
For Further Information please contact: Executive Director (CC), LIC of India, Central Office, Mumbai.
Email id: ed_cc@licindia.com
Visit us at www.licindia.in
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Deepfake video of Nirmala Sitharaman used to dupe Belagavi man in Rs 7.9 lakh scam
Belagavi (Karnataka) (PTI): A 76-year-old man in Belagavi city was allegedly cheated of Rs 7.9 lakh in an online investment scam that used an AI-generated deepfake video misusing the name of Finance Minister Nirmala Sitharaman to lure investors, police said on Wednesday.
An online fraud case was registered at the cybercrime police station on May 1, they said.
According to Belagavi Police Commissioner Bhushan Gulabrao Borase, the victim, Prakash Gubbi, a senior citizen, stated in his complaint that in November last year, he came across a video on YouTube in which Finance Minister Nirmala Sitharaman appeared to endorse an investment scheme.
The video also mentioned a link in its description for making investments.
The victim clicked on the link, entered his details, and was later contacted on social media by a person identifying himself as Adarsh Anand, who persuaded him to invest, the officer told reporters.
Citing the complaint, the officer said the victim initially invested a small amount, after which the application began showing profits of USD 65,000.
When he attempted to withdraw the amount, the accused demanded a “customs duty” payment of Rs 4.2 lakh, claiming it was required to process the withdrawal.
The victim paid the amount, after which he was asked to pay an additional Rs 2 lakh. It was at this stage that he realised he had been cheated. In total, he lost around Rs 7.9 lakh in the fraud, the officer added.
A case has been registered under relevant provisions of the Information Technology Act, and police are investigating the matter, police said.
The commissioner cautioned the public not to trust such videos, stating that the finance minister does not endorse any such schemes.
He warned that such content is created using artificial intelligence and deepfake technology.
He further advised the public to remain vigilant, avoid offers that appear too good to be true on the internet, and invest only through legitimate, registered agencies or trusted channels.
Deepfake technology enables the creation of realistic videos, audio recordings, and images that can mislead viewers by superimposing one person’s likeness onto another, altering their words and actions. This can present a false narrative or spread misinformation.
