Mumbai: The Maharashtra government has directed that all social messages displayed on commercial vehicles registered in the state must be in Marathi. The rule will come into effect from Gudi Padwa, the Marathi New Year.

Transport Minister Pratap Sarnaik has instructed the transport department to enforce this directive, citing Marathi as the state's official language and widely spoken by its citizens. He also highlighted that Marathi has been recognised as a classical language under Prime Minister Narendra Modi’s initiative, making it the state government’s responsibility to promote and preserve it.

Currently, many commercial vehicles in Maharashtra display social messages, advertisements, and awareness campaigns in Hindi or other languages. For instance, slogans like "Beti Bachao, Beti Padhao" are commonly seen. Under the new rule, such messages will be replaced with their Marathi equivalents, such as "Mulgi Vachva, Mulgi Shikva."

To ensure compliance, the Transport Minister has directed the Transport Commissioner to implement the rule across all commercial vehicles in Maharashtra. A transport department official stated that the initiative aims to increase the visibility of Marathi in public spaces and reinforce its significance in daily communication.

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