Man offers 'digital snan' at Maha Kumbh for Rs 1,100 to wash away sins remotely
Prayagraj: In a unique blend of tradition and technology, Deepak Goel from Prayagraj has introduced a 'digital photo snan' service at the Maha Kumbh for Rs 1,100. The service allows people who cannot physically attend the festival to symbolically cleanse their sins.
In a viral social media video, Goel is seen requesting customers to send their photos via WhatsApp. He then prints the images and dips them in the sacred Sangam waters, promising to complete the ritual within 24 hours. This digital innovation offers a convenient alternative for those unable to travel.
Reactions on social media have been mixed. While some users have found humor in the concept, others view it as a mockery of faith. One user quipped, “Should we also send a list of sins to wash off?” while another joked, “What if the photo drowns—will I still survive?”
Despite the controversy, Goel’s service is being seen as a creative, albeit unconventional, way of participating in the centuries-old ritual from afar.
'डिजिटल महाकुंभ स्नान' सुना है आपने? ये #ViralVideo है। महोदय डिजिटल स्नान करवाते हैं सिर्फ 1100 ₹ में। इधर आपने फोटो वाट्सएप की, उधर उन्होंने फोटो का प्रिंट निकाल कर डुबकी लगवा दी। गंगा भी मैली नही हुई और आपके पाप भी धुल गए। सरकार को ये संख्या भी जोड़नी चाहिए..!!#AmaJaneDo 😜 pic.twitter.com/2ub54sfQ5A
— Naval Kant Sinha | नवल कान्त सिन्हा (@navalkant) February 21, 2025
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SP has ended contract with I-PAC due to fund constraints: Akhilesh Yadav
Lucknow (PTI): Samajwadi Party president Akhilesh Yadav on Wednesday said his party has severed its association with the Indian Political Action Committee (I-PAC) due to a lack of funds.
He dismissed speculations that the termination of contract was because of recent election results.
Addressing a press conference here, Yadav said the party had engaged I-PAC for a brief period ahead of the 2027 Uttar Pradesh Assembly elections but could not continue the arrangement.
"Yes, we had an association. They worked with us for a few months, but we are not able to continue because we do not have that kind of funding," he said.
The I-PAC is a political consultancy firm known for managing major election campaigns across the country.
Election strategist-turned-politician Prashant Kishor has also been associated with the organisation in the past and has worked with multiple parties, including the BJP and the Congress.
In a lighter vein, Yadav took a swipe at the ecosystem of political consultancies. "We thought that if we have to work with a 'winning agency', then there are several big companies."
He said that some people suggested conducting surveys, hiring another firm, keeping a social media company, and even engaging agencies for negative campaigning against other parties.
"There are one or two more companies whose names are not yet known. I can get those for you as well," Yadav said.
Yadav rejected the suggestion that the decision to end the deal was influenced by recent election outcomes in states such as West Bengal.
"There is no such thing. Do not ask questions based on baseless reports. That is not true," he said.
"This is not the reason for ending the agreement. We simply do not have enough funds. If you (the media) give us funds, we can hire another company," the former Uttar Pradesh chief minister said.
