Netflix revises US subscription rates, India prices remain unchanged
Washington: Streaming platform Netflix has raised subscription prices across all its plans in the United States and select international markets, while retaining existing pricing in India.
According to Reuters, the new rates are now shown on the company's website, with the ad-supported subscription is priced at $8.99 per month. This is an increase from $7.99. The standard plan has been hiked by $2 to $19.99 per month. The premium plan will now cost $26.99, up from $24.99 before. The fee for adding additional members has also been reduced to $7.99 for ad-supported accounts and $9.99 for ad-free subscriptions.
The rates are raised due to the company's broadening plan of its programming, which is slated to include formats such as live sporting events and video podcasts. The platform, which has more than 325 million subscribers globally, had discontinued its lowest-priced ad-free “Basic” plan in 2023, narrowing its offerings to standard with ads, standard without ads and premium tiers.
Analysts at TD Cowen estimate the changes could raise the company’s average revenue per user in the US-Canada region by around 6 per cent year-on-year in 2026, while for the October-December quarter, Netflix reported revenue of $12.1 billion, marginally exceeding analysts’ expectations.
Earlier this year, the company stepped back from bidding for certain streaming and studio assets of Warner Bros., clearing the way for Paramount Skydance to acquire the Hollywood studio in a deal valued at $110 billion.
The recent price adjustments have been implemented in the United States and select markets including Portugal, Argentina and Canada. In India, however, subscription charges remain unchanged.
Netflix offers monthly plans in India starting at ₹149 for mobile, ₹199 for basic, ₹499 for standard, and ₹649 for premium.
The standard plan enables viewing on two devices simultaneously with 1080p resolution and allows downloads on two supported devices. The premium plan permits streaming on up to four devices at the same time, supports 4K (Ultra HD) and HDR quality, enables downloads on six devices and includes spatial audio support.
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Bagalkot: Siddaramaiah made false promises to farmers, alleges B.Y. Vijayendra
Bagalkot: BJP state president B.Y. Vijayendra on Tuesday accused Chief Minister Siddaramaiah of making false promises to farmers affected by the raising of the Almatti dam height, and sought clarity on compensation and fund allocation, The New Indian Express reported.
Addressing media persons while campaigning for the bypolls in Bagalkot city, Vijayendra questioned the government’s announcement of convening a special cabinet session to address farmers’ issues.
“How much funds have actually been released? The government should explain the status of the Upper Krishna Project,” he said.
He further said that the government had, around four months ago, promised compensation of Rs 40 lakh per acre for irrigated land and Rs 30 lakh per acre for dry land to farmers likely to lose their land.
Vijayendra demanded that the government disclose how much of the promised compensation has been disbursed so far.
