New Delhi: Despite strict directives from the Supreme Court, Patanjali Ayurved, led by yoga guru Baba Ramdev, persists in flouting regulations by promoting its Ayush products through deceptive advertising practices. Specifically, Patanjali's Drishti Eye Drop continues to be advertised on social media platform X (formerly Twitter), contrary to assurances made to the Court.

This blatant disregard for legal commitments comes amid ongoing concerns over the company's adherence to the Drug and Magic Remedies Act of 1954, which prohibits misleading claims about drug efficacy in treating diseases and disorders.

The issue has resulted in RTI activist K V Babu filing complaints with the Uttarakhand State Licensing Authority (SLA), citing violations and demanding regulatory action. Despite earlier assurances to withdraw advertisements for suspended products, including the Drishti Eye Drop, Patanjali has failed to comply fully, leading to further scrutiny and legal action.

The Supreme Court is scheduled to review the matter soon.

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Mumbai (PTI): Police have arrested a man and seized over 500 grams of heroin worth Rs 2.54 crore in the illicit market from him in Mumbai, officials said on Friday.

The police's Anti-Narcotics Cell (ANC) made the drug seizure in Santacruz in the western suburbs. The operation was conducted by the Kandivali unit of the ANC on Thursday as part of a special crackdown against drug trafficking in the area, they said.

Acting on specific inputs, an ANC team conducted a raid in Santacruz (East) and intercepted a man. During a search, the team recovered 508 grams of high-grade heroin from his possession, an official said.

The seized contraband, a highly addictive, opioid drug derived from morphine, is estimated to be worth Rs 2.54 crore in the international market, he informed.

Following the seizure, a case was registered against the man under relevant sections of the Narcotic Drugs and Psychotropic Substances (NDPS) Act, 1985, and he was formally placed under arrest in the early hours of Friday.

The police are currently investigating the source of the drug and trying to identify the intended recipients of the consignment, he said.