New Delhi: In a light-hearted social media moment, an Instagram post by user cmrn.rides has sparked a wave of witty responses from various brands. The post, which features a with a video text "If a brand comments on this video, I'll buy something from that brand," has caught the attention of several companies looking to showcase their creativity. The video shows him sitting on a chair sporting a hoodie, trousers and a helmet.
As the post gained traction, brands from various industries jumped at the opportunity to engage with the user and showcase their products or services. From fashion labels to food chains, the comments section of the post has become a playground for clever marketing strategies.
Netflix commented, "Bro needs his own documentary for this."
Disney+Hotstar joined in, offering, "Let us know if you need a watchlist."
Swiggy humorously suggested, "Jab itna kharcha ho hi gaya hai toh ek chips ka packet bhi le hi lo [If you've already spent so much, may as well grab a packet of chips]."
Domino's Pizza added, "This comment section is loaded and our pizzas are love loaded!"
Skoda's comment was simple, "Reached here late, stuck in traffic."
Zomato playfully stated, "Here for business."
Oppo went one step further and commented "Your bike adventures deserve to be captured in stunning detail,” an indirect advertisement of their phone cameras.
Several users found the post funny and started participating in the comment section. The responses from other instagram users were also eye-catching.
“Bro casually called all the companies in the comment’s section,” expressed an individual.
Another added, “The brands really went like: AVENGERS! Assemble.”
“Bro just summoned all the brands here,” expressed a third.
A fourth commented, “Bro broke the Internet today.”
The responses have not only entertained the users, but have also provided a glimpse into the creative minds behind these brands.
As the trend continues to gain momentum, it will be interesting to see how other brands join the conversation and what creative approaches they take to stand out.
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Gaborone (Botswana) (PTI): Amoj Jacob and Ragul Kumar got injured during the men's 4x400m and 4x100 races respectively as India ended their World Athletics Relays campaign in disappointment on the second day of competitions here on Sunday.
The Indian camp had high hopes of making the 2027 World Championships in the men's 4x400m relay but the team did not finish (DNF) the race as Jacob suffered cramps and pulled out of the race after taking the baton from the first leg runner Dharamveer Choudhary. Rajesh Ramesh and Vishal TK were to run in the third and fourth legs.
Those teams which could not qualify for the 2027 Beijing World Championships by reaching the final round of each of the six relay events on Saturday were given another chance in the second qualification round on Sunday.
The top two teams in each of the two heats (in all six relay events) booked the Beijing ticket on Sunday.
India will now have to try and qualify for the World Championships through the Top Lists of the World Athletics, which is a long and tedious process.
In the men's 4x100m race, third leg runner Ragul Kumar fell down the track after failing to hand over the baton inside the exchange zone to fourth leg runner Gurindervir Singh, which clearly showed the lack of coordination among the runners.
Harsh Santosh Raut and Animesh Kujur ran the first two legs.
The Indian quartet was disqualified and Kumar was seen being taken away from the Field of Play with the help of the volunteers.
It was a comedy of errors in the case of the women's 4x100m race, which saw the baton being dropped during an exchange between first leg runner Tamanna and second runner Nithya Gandhe, though the Indians finished the race in 53.09 seconds.
Gandhe started running quite a distance, but after realising that the baton was not in her hand, she turned and ran back to pick it up.
The only silver-lining for the Indian contingent was the national record time in the mixed 4x100m relay race, though the quartet of Ragul Kumar, Nithya Gandhe, Animesh Kujur and Sneha SS finished sixth in heat number two with a time of 41.35 seconds, bettering the previous national mark of 42.30 seconds set in March in Chandigarh.
The mixed 4x400m relay quartet of Theerthesh P Shetty, Kumari Saloni, Nihal William and Rashdeep Kaur ended at fifth in heat number one with a time of 3 minutes and 19.40 seconds.
On Saturday, all the five Indian relay teams had failed to make it to the respective final rounds and thus missed out on the 2027 World Championships berths.
