New Delhi: External Affairs Minister Sushma Swaraj Monday assured all help to the families of the four Indians killed in the Ethiopian Airlines plane crash and directed Indian missions in Ethiopia and Kenya to ensure assistance is provided to them.

Four Indians, including a UN consultant attached with the Environment Ministry, were among the 157 people killed when a Nairobi-bound Ethiopian Airlines plane crashed after taking-off from Addis Ababa on Sunday.

The deceased Indian nationals were Shikha Garg, United Nations Development Programme (UNDP) consultant attached with the Environment Ministry, Pannagesh Bhaskar Vaidya and Hansini Pannagesh Vaidya and Nukavarapu Manisha.

Responding to a relative from the Vaidya family, Swaraj said: "I have spoken to the son of Mr Vaidya in Toronto. I am shocked you have lost six members of your family in air crash. My heartfelt condolences. I have asked Indian Embassy in Kenya and the India Embassy in Ethiopia to reach you immediately. They will provide help and assistance in respect of all your family members."

Replying to a tweet from a relative of N Manisha, the minister said she has asked the Indian High Commissioner in Nairobi, Rahul Chhabra, to provide them all help and assistance.

Swaraj said she is trying to reach the family of Shikha Garg.

"I have tried her husband's number many times. Please help me reach her family," she said.

The Boeing 737 crashed minutes after an early-morning takeoff from Addis Ababa, killing all eight crew and 149 passengers on board, including tourists, business travellers, and Garg, who was on her way to attend a United Nations Environment Programme (UNEP) meeting.

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New Delhi (PTI): Noted lyricist, writer and communications expert Prasoon Joshi has been appointed as the chairman of Prasar Bharati, India's public service broadcaster.

The Ministry of Information & Broadcasting appointed Joshi to the key post, according to an official statement on Saturday.

Joshi, a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication, and known for his impactful writing and deep cultural sensibility, has played a significant role in shaping contemporary Indian media narratives, the statement said.

Joshi's body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.

On his appointment, Union Minister of Information & Broadcasting Ashwini Vaishnaw said, "My heartfelt congratulations to Shri Prasoon Joshi ji on his appointment as chairman of the Prasar Bharati Board. Prasoon ji is a rare creative spirit celebrated across the world in advertising, literature, art and cinema, yet his heart beats unmistakably for India."

Vaishnaw said Joshi's words carry the fragrance of the country's soil, and his vision reflects the timeless essence of Indian culture.

"Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. My very best wishes to him for a memorable and meaningful tenure ahead," the minister said.

Before this appointment, Joshi has served as chairperson, Central Board of Film Certification (CBFC), Mumbai since August 2017.

He contributed to strengthening film certification processes while engaging with stakeholders across the film industry and his tenure at CBFC reflected a balanced approach towards creative expression and regulatory responsibility, the statement said.

Earlier, he had also served as CEO, McCann World Group India and Chairman, McCann World Group Asia Pacific (a subsidiary of McCann Erickson). Joshi is also one of the Trustees of Indira Gandhi National Centre for Arts since 2016.

With his extensive experience in creative industries and public communication, Joshi is expected to bring a unique perspective to the leadership of Prasar Bharati at a time when public broadcasting is navigating rapid technological transformation and evolving audience expectations, it said.

Established under the Prasar Bharati (Broadcasting Corporation of India) Act, 1990, and operational since 1997, Prasar Bharati is India's statutory autonomous public service broadcaster.

It comprises two major divisions: All India Radio (AIR)-- one of the largest radio networks in the world, reaching millions across urban and rural India in multiple languages and dialects; and Doordarshan (DD) -- India's national television broadcaster, offering a wide range of programming including news, education, entertainment, and cultural content.