Union government assumes full control over TV ratings, TRAI role curtailed: Report
New Delhi: The Union government has assumed full control over television audience measurement, removing the Telecom Regulatory Authority of India (TRAI) from oversight of the ratings system that underpins the country’s ₹36,000 crore television advertising market, according to a report published on Wednesday.
The report in Mint said the Ministry of Information and Broadcasting (MIB) now has exclusive authority over the framework governing how television ratings are measured and regulated. TRAI had been entrusted with oversight of TV ratings in 2012 during the UPA government’s tenure. TRAI is no longer mentioned in the relevant policy document, effectively vesting sole authority in the MIB.
The report said TRAI will continue to regulate other aspects of broadcasting, including channel pricing, advertising caps, interconnection and distribution norms, service quality and compliance standards. Its role in determining how ratings agencies track viewing behaviour has been withdrawn.
Television Rating Points (TRPs), which reflect viewership patterns, guide advertisers in deciding where to allocate spending across channels and time slots.
A government source quoted in the report said the ministry could modify TRAI’s decisions even when the regulator oversaw broadcasting.
A former CEO of Prasar Bharati told the newspaper that the MIB has historically regulated rating agencies through licensing and guidelines, and by holding them accountable under existing norms.
During its tenure overseeing ratings, TRAI had taken decisions affecting the broadcast sector, which included capping advertising time at 12 minutes per hour following complaints about excessive commercial breaks and it now remains unclear how these matters will be addressed under the revised arrangement.
Satya N. Gupta, former principal advisor at TRAI, was quoted as saying that merging regulatory functions with policy oversight and removing an independent regulator from the process was a retrograde step.
TRAI’s involvement in broadcasting had earlier attracted criticism as well. In 2012, its consultation paper on quantitative limits on television advertising was viewed by some as overlapping with the Advertising Standards Council of India’s code. Subsequent recommendations covering television audience measurement, ownership of news channels and issues such as paid news had also raised concerns among sections of the industry.
Television ratings have faced scrutiny in recent years, including during the controversy involving the Broadcast Audience Research Council (BARC), where officials of the ratings body were prosecuted over allegations of manipulation of viewership data.
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Maharashtra sets up state vaccination task force to strengthen immunisation programme
Mumbai (PTI): The Maharashtra government has set up a State Vaccination Task Force to strengthen the regular immunisation programme and review the progress of related campaigns, a health department official said on Monday.
The State Vaccination Task Force will comprise at least 29 members and will be headed by the administrative head of the health department, he informed.
The government has also constituted separate district-level and municipal vaccination task forces to improve implementation and address challenges at the grassroots level, he said.
Municipal task forces, chaired by respective civic commissioners, have been constituted in view of the vast urban population in Maharashtra and the role of civic bodies in implementing different health programmes.
The district-level task forces will function under the chairmanship of collectors.
"Complete immunisation of children at the appropriate age is an extremely simple, cost-effective and highly effective measure to reduce child mortality and the prevalence of diseases among kids. Immunisation is a powerful tool for reducing illness in children," maintained the official.
To ensure full vaccination of all children, the state government implements various campaigns from time to time as per the central government guidelines, he pointed out.
"Active participation and cooperation of other relevant government departments are essential (in making these campaigns successful)," according to the official.
The state-level body will review the regular immunisation programme, associated campaigns and vaccine-preventable diseases in detail. It will also conduct focused assessments of high-risk districts and municipal corporations, including vacancies at district, municipal and sub-district levels, availability of cold chain equipment, resource gaps and training requirements, he noted.
The state task force will review allocation and utilisation of funds for immunisation and ensure timely action by officers concerned based on reports from district and municipal task forces and state-level monitoring mechanisms, the official said.
It will also ensure active coordination and participation of other government departments in immunisation drives, while district and municipal task forces will carry out similar functions at their respective levels, the official added.
