Mangaluru, Nov.10: Dr. Ushaprabha N Nayak, Vice-Chairperson of Expert Group of Institutions, Mangaluru has been awarded a PhD by the prestigious National Institute of Technology Karnataka (NITK), Surathkal, during the 16th Annual Convocation held here on 10th November 2018.
The degree was conferred by Dr. Vinay Hegde, Chancellor, Nitte Deemed University, in the presence of Prof. Balaveera Reddy, Chairman, Board of Governors, NITK, and Prof. K Umamaheshwar Rao Director of NITK.
She had successfully defended her thesis titled "An Empirical Study of the the Brand Building of Engineering Institutions in Karnataka- A Strategic Framework" from the School of Management at NITK.
Dr. Nayak's thesis work resulted in a performance loyalty-based brand equity model for higher education institutions that will help the institutions to build their brand based on performance as well as student loyalty.
The research work has covered both student and management perspectives of institutional brand building, and was appreciated by subject experts for its scientific evidence-based research methodology.
Dr. Nayak has published several research papers in international and national journals as well as presented her work at several reputed conferences, including having won Best Paper Award at the National Conference on Integrating Technology in Higher Education 2013.

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Ghaziabad (UP) (PTI): A 55-year-old criminal wanted in the case of rape and murder of his four-year-old niece was killed in a police encounter late on Sunday night in Uttar Pradesh's Ghaziabad district, a police official said on Monday.
In the joint operation carried out by the police and Crime Branch, the accused Jeeshan, carrying a cash reward of Rs 50,000, allegedly opened fire to evade arrest, resulting in injuries to two personnel, the police said.
According to the police, at around 12 noon on April 11, Jeeshan allegedly lured the child from outside her home on the pretext of buying her toffees. He took her to his room, where he allegedly raped her and subsequently strangled her to death. Following the crime, the accused carried the body on his shoulders and dumped it under a car on an 80-foot road in the Shalimar Garden police station area before fleeing.
ALSO READ: 21 held for 'involvement' in violence during protest march in Manipur
Two days ago, his presence was captured on CCTV footage at Delhi railway station when he was trying to flee out of Delhi. The police received a tip-off that the accused was scheduled to meet someone near the Banthla canal in Loni, the police said.
Following this, a team of the Teela Morh police station barricaded the area, and began checking. They spotted the suspect and signalled him to stop. Upon seeing the police, Jeeshan attempted to flee. Finding himself encircled by the police, he allegedly opened fire on the police team. The police fired in self-defence, in which the accused sustained gunshot wounds. He was rushed to a hospital, where doctors declared him dead, the police said.
ACP Shalimar Garden Atul Kumar Singh said that the accused was killed in retaliatory firing and the injured policemen -- head constables Amit and Iqbal -- are out of danger.
The body of the deceased has been sent for a post-mortem examination, Singh said, and added that the police have recovered weapons and cartridges from his possession.
