Mangaluru: The Department of Commerce and Management at Yenepoya Institute of Arts, Science, Commerce, and Management (YIASCM), affiliated with Yenepoya (Deemed to be University), organized the 3rd Series of the Enlightened Master Class in Digital Marketing on March 20, 2024, at Kulur Campus, Mangaluru.
The event commenced with Mahammad Shahid, Head of the Department of Commerce, extending a warm welcome to the delegates. Dr. Arun A Bhagwath, the Principal and Dean Faculty of Science, emphasized the importance of global knowledge and mastering new-age skills in Digital Marketing for students' holistic development.
Experts, Dr. Simon Fraser and Craig Leith from Robert Gordon University, Scotland, served as Resource Persons for the session. Their presentations covered various aspects of digital marketing, including market analysis, consumer behavior, branding strategies, and digital advertising methodologies, aiming to equip students with the necessary tools and techniques for success in the field.
Vice Principals Dr. Shareena P, Dean Faculty of Commerce and Management, Dr. Jeevan Raj, and Narayan Sukumar A added weight to the event. The resource persons from Robert Gordon University were honored in a traditional manner as a token of appreciation for their contributions.
The session, held from 10 am to 12:30 pm, marked the third part of the series, with the preceding two sessions conducted online. A total of 250 students from B. Com, BBA, and MBA programs actively participated, demonstrating their enthusiasm for learning. Notable attendees included representatives from Robert Gordon University and the International Skill Development Corporation, as well as faculty members from Yenepoya Deemed University.
Sheetal Nayak, Assistant Professor, managed the proceedings as the Master of Ceremony, while Mr. Subramani K, Assistant Professor, coordinated the event.




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Lucknow (PTI): Kolkata Knight Riders edged Lucknow Super Giants via Super Overs in a battle between two bottom-placed teams in the IPL, here on Sunday.
Chasing a modest 156, LSG suffered a batting collapse and managed to tie the contest and take it to Super Over with No. 9 Mohammed Shami striking a last-ball six against a wayward Kartik Tyagi, who leaked 16 runs in the final over.
But Sunil Narine bowled a stunning Super Over conceding just one run and taking two wickets to give KKR an easy target.
Rinku Singh then finished the chase with a boundary off first ball from Prince Yadav.
Earlier the KKR were in deep trouble with 93/7 in 15 overs but Rinku smashed a sensational 83 not out from 51 balls including four sixes in a row in the final over to lift them to 155/7.
Cameron Green (34) was the only other batter to reach double-digit scores as KKR suffered a familiar batting meltdown with Mohsin taking his maiden fifer.
In reply, LSG continued their dismal show with the bat to succumb to their fifth loss in a row.
Brief Scores:
Kolkata Knight Riders 155/7; 20 overs (Rinku Singh 83 not out, Cameron Green 34; Mohsin Khan 5/23). Lucknow Super Giants 155/8; 20 overs (Rishabh Pant 42). KKR won via Super Over.
