Meet M'luru’s Fatima Abdulla, Dubai-based award-winning influencer with 2000+ brands collaboration
Ever since its release over a decade ago, Instagram has become a major part of the social media networks that almost all youngsters use every day. It’s a social media platform where people have either become overnight celebrities or outright brands thanks to their ever-growing following. Being an influencer on social networking sites has gone on to become a trend and one of the most desired leagues among the newer generations and has its own set of significance.
Fatima Abdulla is one such influencer and digital creator who has carved a name for herself while writing and vlogging about Lifestyles, Beauty, and Travel.
Based in UAE, Fatima hails from Mangaluru and was brought up in Qatar for a major part of her younger years. She is the daughter of Abdulla Moidin, (fondly known as Abdulla Monu) a businessman from Mangaluru and a community activist who has been residing in Doha, Qatar for over four decades now.
Before turning into an influencer, Fatima worked as an HR Supervisor for Qatar Airways for 10 years and quit working after she moved to Dubai with her husband Abdul Farveez, an IT Engineer in Dubai.
Fatima, who has over 70,000 followers on Instagram was awarded Hospitality Blogger of the Year 2021 UAE and was listed among the Top 100 Influencers in 2022 at the World live Streamers Conference. She was also nominated for the Hospitality Blogger of the Year Award for four consecutive years in 2020, 2021, 2022, and 2023.
Although Fatima says she has not undertaken any professional course or has never considered Influencing as a career, her collaboration with over 2000 restaurants and brands for lifestyle home, and beauty products speak for the influence she has over her followers.
“I never took any professional course or took influencing or blogging as my career, but I always shared about the places I eat locally or when I travel to other countries and whenever I shared my experience My audience loved and adored and valued my content and they highly engaged and I believed that my content always resonated well with my followers,” Fatima says.
“Eventually, I started enjoying sharing about the places that I visit with my kids, especially the experiences that are available like kid’s activities and other places and landmarks that I visit in the UAE. Then there was no looking back. I have collaborated with about 2000+ restaurants and 2000+ brands for lifestyle home, and beauty products.” She adds.
“I always loved food, exploring, and different, cuisines. I have traveled to 27 countries in Europe & Asia In every country, we make sure to try the local food and explore more about their cuisine, the taste & the ingredients. I also love traveling to places of history, the countryside. I love snow, so I make sure that every December I travel to a place where it snows.” She further adds.
Among the major brands she has collaborated includes Pond’s, Pears, Garnier, The Body Shop, Huda Beauty, Bioderma, Nivea, Johnson’s Baby, Maybelline, Vatika, Swiss Arabian, Emaar, Dubai Economy and Tourism, The Dubai Mall, Air Arabia, Ferrari World, IKEA, Panasonic, and others.
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Israel launches first airstrike on Lebanon since ceasefire, accusing Hezbollah of breaching truce
Beirut, Nov 28: The Israeli military on Thursday said its warplanes fired on southern Lebanon after detecting Hezbollah activity at a rocket storage facility, the first Israeli airstrike a day after a ceasefire between Israel and Hezbollah took hold.
There was no immediate word on casualties from Israel's aerial attack, which came hours after the Israeli military said it fired on people trying to return to certain areas in southern Lebanon. Israel said they were violating the ceasefire agreement, without providing details. Lebanon's state-run National News Agency said two people were wounded.
The back-to-back incidents stirred unease about the agreement, brokered by the United States and France, which includes an initial two-month ceasefire in which Hezbollah members are to withdraw north of the Litani River and Israeli forces are to return to their side of the border. The buffer zone would be patrolled by Lebanese troops and UN peacekeepers.
On Thursday, the second day of a ceasefire after more than a year of bloody conflict between Israel and Hezbollah, Lebanon's state news agency reported that Israeli fire targeted civilians in Markaba, close to the border, without providing further details. Israel said it fired artillery in three other locations near the border. There were no immediate reports of casualties.
An Associated Press reporter in northern Israel near the border heard Israeli drones buzzing overhead and the sound of artillery strikes from the Lebanese side.
The Israeli military said in a statement that “several suspects were identified arriving with vehicles to a number of areas in southern Lebanon, breaching the conditions of the ceasefire.” It said troops “opened fire toward them” and would “actively enforce violations of the ceasefire agreement.”
Israeli officials have said forces will be withdrawn gradually as it ensures that the agreement is being enforced. Israel has warned people not to return to areas where troops are deployed, and says it reserves the right to strike Hezbollah if it violates the terms of the truce.
A Lebanese military official said Lebanese troops would gradually deploy in the south as Israeli troops withdraw. The official spoke on condition of anonymity because they were not authorized to brief media.
The ceasefire agreement announced late Tuesday ended 14 months of conflict between Israel and Hezbollah that began a day after Hamas' Oct. 7, 2023 attack out of Gaza, when the Lebanese Hezbollah group began firing rockets, drones and missiles in solidarity.
Israel retaliated with airstrikes, and the conflict steadily intensified for nearly a year before boiling over into all-out war in mid-September. The war in Gaza is still raging with no end in sight.
More than 3,760 people were killed by Israeli fire in Lebanon during the conflict, many of them civilians, according to Lebanese health officials. The fighting killed more than 70 people in Israel — over half of them civilians — as well as dozens of Israeli soldiers fighting in southern Lebanon.
Some 1.2 million people were displaced in Lebanon, and thousands began streaming back to their homes on Wednesday despite warnings from the Lebanese military and the Israeli army to stay out of certain areas. Some 50,000 people were displaced on the Israeli side, but few have returned and the communities near the northern border are still largely deserted.
In Menara, an Israeli community on the border with views into Lebanon, around three quarters of homes are damaged, some with collapsed roofs and burnt-out interiors. A few residents could be seen gathering their belongings on Thursday before leaving again.
