Pidilite's Roff unveils initiative to create awareness about using right products while tiling homes
Roff, one of the leading tile adhesive brand from the house of Pidilite, has unveiled an initiative to raise awareness about the importance of using the correct adhesive while fixing tiles at homes.
Titled ‘Roff mein hain Magar ki jakkad’, Roff’s initiative urges consumer to use the right products so as to ensure durability of the tiles and to avoid future cost and damage.
“Tiles are an integral part of home interiors. Homeowners invest substantial amount of their time and money in doing up the interiors of their house. But they seldom pay attention to using the right adhesive products. Which then results in cracked tiles, warping, chipping, debonding and a whole host of inconvenient and expensive problems” a press release from the company added.
“Tiling trends are changing with a shift from ceramic tiles to vitrified tiles, small size tiles to large size tiles (greater than 2’X2’), and natural stones to composite stones. There is also a shift in terms of tiles being used today on exterior walls instead of painted walls. Today we also see a wide variety of substrates like plywood, metal, cement board instead of the earlier concrete substrates, making tiling even more difficult. In these demanding applications, the conventional method of fixing tiles with cement is not sufficient and leads to failures. Roff has a range of tile adhesives that are specially designed for the different kinds of tile and stone fixing applications” the release further noted.
With these changing trends and large sized tiles, the company believes there is a need to maintain tile gaps which needs to be filled with more durable and long lasting epoxy tile grouts and adds Roff’s Rainbow Tile Mate Epoxy Grout, which is crack free, waterproof, stain and chemical resistant and comes in a wide range of colours, offers the ideal solution.
Mr. Debashish Vanikar, President –Roff said “We at Roff have the right solution to fix the tiling issues faced by the customers. Karnataka has been an important market for us. Through this initiative we want to raise awareness amongst consumers in the Karnataka market about the criticality of using Roff tile adhesives instead of cement to ensure longevity and beauty of tiles and stones.”
Roff offers wide array of products in the categories of tile and stone-fixing, grouting and cleaning solutions. Roff also has stone care, waterproofing and repair solutions. Roff for the first time also launched a TVC in the Karnataka market, it communicates the key benefits of fixing tiles with Roff adhesives including durable bonding, aesthetically beautiful tiles and, more importantly, peace of mind. It does so in a quirky and humorous fashion. The TVC was aired on leading channels supported by digital, outdoor and retail activation plan.
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Student found dead in hostel room in IIT Kharagpur
Kolkata (PTI): A 22-year-old M Tech student was found dead in his hostel room in the Indian Institute of Technology, Kharagpur, the second such incident reported on the campus within a span of 10 days.
The student, identified as Soham Haldar, was found hanging from the ceiling of his hostel room on Tuesday and he was immediately taken to the institute hospital, where doctors declared him brought dead, an IIT Kharagpur official said.
Haldar, a dual-degree student in Electronics and Electrical Communication Engineering, was a boarder of the Pandit Madan Mohan Malaviya Hall of Residence on the campus.
Police from the Kharagpur Town police station have initiated a probe into the incident as preliminary findings indicated that it could be a case of suicide, though the exact cause of death will be ascertained following the post-mortem examination, the official said.
In a statement, the institute expressed deep grief over the student's death and said a detailed inquiry has been initiated.
The authorities have informed the family and are extending all possible assistance to them, it added.
Director Suman Chakraborty told PTI that the institute will strengthen the mechanism to identify stressed-out and depressed students and take follow-up steps to address their issues.
The grief-stricken parents of the student, who hailed from Barasat in North 24 Parganas district, have come to the campus and the authorities will speak to them, he said.
"Haldar's friends, faculty and staffers also could not gauge any stress or anxiety in him. But we need to enable students suffering from anxiety and extreme stress to open up their minds and do everything needed to prevent such incidents," he said.
Investigators are also scrutinising CCTV footage from the hostel premises to piece together the sequence of events leading to the incident.
The incident comes close on the heels of another student's death reported on April 18, when 21-year-old Jaibir Singh Dodia, a third-year Mechanical Engineering student from Ahmedabad, allegedly died after jumping from the eighth floor of the Atal Bihari Vajpayee Hall of Residence. That case is also under investigation.
The back-to-back incidents have once again brought the issue of mental health and student support systems at the institute into focus, especially in view of several such cases reported last year.
