Bengaluru, April 18: Hundreds of customers, especially women, made a beeline to gold and jewellery shops across the city on Wednesday to buy the glittering ornaments for celebrating Akshaya Tritiya festival.
"We have seen 10-15 per cent spike in sales due to Akshaya Tritiya and about 20 per cent increase in footfalls through the day, forcing us to keep our showroom open till 11 p.m.," Malabar Gold & Diamonds manager Dileep told IANS here.
Aware of the sentiment attached to the auspicious occasion and the belief that buying gold on Akshaya Tritiya augurs well and brings fortune through the year, leading jewellery stores offered discounts, gifts, freebies and reduction in making charges to lure more customers and spur sales.
"The response has been in line with our expectations this time and more than last year when sales were affected by demonetisation and GST subsequently. Our sales pitch also helped us in drawing more customers," said Dileep.
Though the day began with a few hundred customers showing up till afternoon, jewellery stores across the city witnessed steady footfalls by evening and heavy rush during the peak shopping hours.
"The footfalls were heavy on Tuesday evening and picked up on Wednesday post-noon. As more customers came to our stores later in the evening, we decided to remain open till 10.30 p.m.," a Joyalukkas salesperson told IANS.
A sales manager of Navarthan Jewellers, which has six stores across the city, told IANS that prices of select gold ornaments have gone up to Rs 33,370-33,760 per 10 gm of 24 karat as demand surged after 4 p.m.
"Diamond jewellery is in good demand this time. Sales of bangles, necklaces and jhumkas also picked up during the day. Designer ornaments are preferred by young and middle age customers, mostly women," said the manager.
Admitting that even young and modern women were of the belief that buying gold on Akshaya Tritya augured well and did not want to miss the occasion, the manager said average age of such customers was between 20-40 years.
"As we showcase a range of ornaments, in gold, platinum and silver with or without diamonds, we also get customers who are young, trendy, studying or working. They look for both modern and traditional designs."
Retail price of 22 karat has also shot up to Rs 31,100 in branded stores like Kalyan Jewellers, P.C. Chandra Jewellers and Krishnaiah Chetty & Jewellers in the central business district.
"We performed well on Akshaya Tritiya compared to previous years, as the growth was much higher than expectation and jewellery sales growth was encouraging," said Tanishq Vice-President (marketing & retail) Sandeep Kulhalli.
Coinciding with the festive season, many customers also bought wedding jewellery. The overall customer sentiment was positive in metros and the pick-up was also good in non-metros in line with expectations.
Average retail prices were in the range of Rs 32,011-32,570 per 10 gm for 24 karat and Rs 29,350-29,780 per 10 gam for 22 karat.
"Retail prices range depending on the locality of the gold and jewellery shops, with branded stores and showrooms quoting on higher side," a bullion trader told IANS.
Bullion rates in the city were Rs 31,358 per 10 gm for 24 karat gold and Rs 29,320 per 10 gm for 22 karat, while silver 999 was Rs 31,358 per kg.
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Prasidh, Kuldeep limit South Africa to 270 after De Kock's hundred
Visakhapatnam (PTI): India fought back gallantly through Prasidh Krishna and Kuldeep Yadav after Quinton de Kock struck his 23rd hundred, keeping South Africa to a manageable 270 in the third and series-deciding final ODI, here Saturday.
India won the toss after judging the spin of the coin incorrectly 20 times in a row. They had little hesitation in inserting the Proteas into bat, a clear indication of dew factor dominating the thought.
After Arshdeep Singh sent back Ryan Rickelton early, De Kock (106, 89b, 8x4, 6x4) struck his seventh century against India and put on 113 runs off 124 balls with skipper Temba Bavuma (48, 67b) as the visitors moved to a healthy position.
De Kock was severe on Prasidh (4/66), who erred on length continuously in his first spell (2-0-27-0). The left-hander biffed the pacer for 6, 6, 4 in his second over to milk 18 runs.
The 32-year-old quickly pounced on anything that was short, and pacers Prasidh and Harshit offered him plenty of feed on his pet areas.
Bavuma was more sedate, and made runs through those typical dabs and jabs, occasionally unfurling a drive of elan.
De Kock moved to fifty in 42 balls, and never let the tempo down reaching his hundred in 79 balls.
India found temporary relief when Ravindra Jadeja induced a false slash from Bavuma to get caught by Virat Kohli at point.
The tourists got another move on through a 54-run partnership between De Kock and Matthew Breetzkle for the third wicket, and at 168 for two in 28 overs they were in a good position to press on.
But Breetzke's punishment of part-time spinner Tilak Varma forced a rethink in the Indian camp, as skipper KL Rahul brought back Prasidh for a second spell.
What a masterstroke it turned out to be! The Karnataka man broke the back of South Africa’s top and middle order in an exceptional second spell (4-0-11-3).
Breetzke was the first man to go, trapped plumb in front with a straight one and four balls later Aiden Markram uppishly chipped a fuller delivery to Kohli at short covers.
Prasidh soon castled De Kock, whose ugly cross-batted swipe failed to connect a full length delivery from the pacer.
All of a sudden, SA found themselves at a shaky 199 for five, losing three wickets in the space of three overs.
Once Prasidh was done away with the top and middle-order, left-arm wrist spinner Kuldeep (4/41) took over and mopped up the tail as SA fell short of even a par total on this track.
