Diageo India collaborates with IRTE, Bengaluru Traffic Police to improve road safety
Bengaluru (PTI): Diageo India, in collaboration with the Institute of Road Traffic Education and the Bengaluru Traffic Police, has undertaken a road safety and traffic engineering study aimed at improving safety and traffic efficiency at key intersections in the city, the company said on Wednesday.
The initiative, taken up as part of the Diageo India (United Spirits Limited)’s Corporate Social Responsibility commitments, focuses on enhancing road safety and urban mobility in Bengaluru through research, on-ground assessment and capacity building.
According to a statement, the study assessed three key intersections—Chalukya Circle, Cantonment Railway Station Junction and H Siddaiah Circle—using a scientific, data-driven methodology that included traffic volume analysis, behavioural observations and road safety audits.
These locations were selected to represent different urban contexts, including administrative, transport hub and recreational zones, it said.
The analysis examined traffic movement patterns, pedestrian usage and crossing behaviour, and the role of road design and infrastructure in influencing traffic flow. It also identified opportunities to improve traffic efficiency through better planning and design.
The study recommended several low-cost engineering interventions such as improved lane channelisation, pedestrian refuge islands, optimised signal placement and enhanced signage to help improve traffic flow and road safety, the company said.
Bengaluru, one of India’s fastest-growing metropolitan cities, has over 14 million residents and more than 1.2 crore registered vehicles, placing significant pressure on road infrastructure and contributing to high congestion levels, the statement said.
As part of the initiative, a two-day training programme for Bengaluru Traffic Police officers was conducted on March 30 and 31 by Institute of Road Traffic Education (IRTE).
Joint Commissioner of Police (Traffic), Bengaluru City, Karthik Reddy said Managing traffic in a city like Bengaluru requires a strong understanding of enforcement, road engineering, and on-ground realities.
Initiatives like this play an important role in strengthening the capacity of our officers and bringing valuable technical insights into day-to-day traffic management, he said.
"Greater coordination between planning, engineering, and enforcement agencies, along with a focus on both vehicular movement and pedestrian safety, will be key to improving traffic efficiency and making our roads safer for all."
Devashish Dasgupta, Corporate Relations Director, Diageo India (USL) said: " Through this collaboration with IRTE and Bengaluru Traffic Police, we are taking a science-based, data-driven approach to improving traffic flow and road safety. Starting with a pilot study across three key junctions and capacity building sessions, we aim to scale this initiative in a phased manner."
Headquartered in Bengaluru, Diageo India is among India's leading beverage alcohol companies, it claimed.
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Maharashtra sets up state vaccination task force to strengthen immunisation programme
Mumbai (PTI): The Maharashtra government has set up a State Vaccination Task Force to strengthen the regular immunisation programme and review the progress of related campaigns, a health department official said on Monday.
The State Vaccination Task Force will comprise at least 29 members and will be headed by the administrative head of the health department, he informed.
The government has also constituted separate district-level and municipal vaccination task forces to improve implementation and address challenges at the grassroots level, he said.
Municipal task forces, chaired by respective civic commissioners, have been constituted in view of the vast urban population in Maharashtra and the role of civic bodies in implementing different health programmes.
The district-level task forces will function under the chairmanship of collectors.
"Complete immunisation of children at the appropriate age is an extremely simple, cost-effective and highly effective measure to reduce child mortality and the prevalence of diseases among kids. Immunisation is a powerful tool for reducing illness in children," maintained the official.
To ensure full vaccination of all children, the state government implements various campaigns from time to time as per the central government guidelines, he pointed out.
"Active participation and cooperation of other relevant government departments are essential (in making these campaigns successful)," according to the official.
The state-level body will review the regular immunisation programme, associated campaigns and vaccine-preventable diseases in detail. It will also conduct focused assessments of high-risk districts and municipal corporations, including vacancies at district, municipal and sub-district levels, availability of cold chain equipment, resource gaps and training requirements, he noted.
The state task force will review allocation and utilisation of funds for immunisation and ensure timely action by officers concerned based on reports from district and municipal task forces and state-level monitoring mechanisms, the official said.
It will also ensure active coordination and participation of other government departments in immunisation drives, while district and municipal task forces will carry out similar functions at their respective levels, the official added.
