This Akshay Tritiya, Kalyan Jewellers to sell gold online due to lockdown
Bengaluru: With stay-at-home becoming the new normal, traditions are becoming increasingly challenging to practice. Akshaya Tritiya, one of the most auspicious days of the Hindu calendar, known to bring good fortune, prosperity and luck, being one of them. With enquires about purchasing gold this day of Akshaya Tritiya increasing, Kalyan Jewellers has announced the launch of its Gold Ownership Certificate that can be purchased on the website on or before Akshaya Tritiya. Customers can purchase gold from 2 grams upwards, and the Gold Ownership Certificate will be sent to them on the day of Akshaya Tritiya via email / WhatsApp or other customer recommended platforms.
The Gold Ownership Certificate will indicate that the person now owns gold of a certain grammage/value, thus fulfilling the tradition of Akshaya Tritiya – which is about buying gold on that auspicious day. Once the lockdown is lifted, the customer can redeem their Gold Ownership Certificate against physical gold, in the form of jewellery or coins, on or before December 31, 2020. As the rate protection offer is also included in this certificate, customers get the additional benefit of protection against price fluctuations. If on the day of redemption, the price of gold is lower, then that rate will apply.
Speaking about this programme Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “This is the first time in decades that we are in a state of lockdown during the Akshaya Tritiya period. Over the past 25 odd years, we have developed a regular set of clientele who purchase gold on Akshaya Tritiya from our showrooms. It is a tradition that they follow every year. This time around, owing to the extension of the lockdown, our social media channels and customer relationship managers, are flooded with queries about purchasing gold on the auspicious day. This has promoted us to come up with a solution, to best serve our customers’ needs. While we know that this temporary solution of Gold Ownership Certificate is no match for the real thing, we are happy that we will be able to keep tradition going.”
While the brick-and-mortar showrooms will remain shut on Akshaya Tritiya, customers can avail this newly launched facility to purchase gold. This facility will be available on https://at.kalyanjewellers.net/goc from 21st April, 2020. Simply log in, choose the city of redemption, and buy. The option of off-setting the Gold Ownership Certificate against jewellery of the same grammage/value, might also be a very attractive proposition for families who had planned to buy some of their bridal jewellery on Akshaya Tritiya.
Kalyan Jewellers has also tied up with multiple banks to ensure that the customers extract additional benefits on their credit card purchases.
About Kalyan Jewellers:
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is the largest jewellery manufacturers and distributors in India. The company draws from its strong roots of over a century in the business of textile trading, distribution and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. It has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has more than 140 showrooms across West Asia and India.
For more information, please contact:
Kartik Behl: +91-9004333899 – kartik.behl@adfactorspr.com
Ekta Nainani: +91-9930738816 – ekta.nainani@adfactorspr.com
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Christmas decorations vandalised by VHP activists at school in Nalbari; Tension in area
Nalbari: Tension prevailed in the Panigaon area of Nalbari district on December 24 after members of the Vishwa Hindu Parishad (VHP) and Bajrang Dal allegedly entered the premises of St Mary’s School and vandalised materials prepared for Christmas celebrations.
According to local sources, activists of the VHP and Bajrang Dal entered the school campus ahead of Christmas and raised slogans inside the premises. It is alleged that Christmas-related decorations and materials kept within the school compound were damaged and set on fire.
Eyewitnesses said that members of the Bajrang Dal were the first to enter the campus, during which they allegedly raised slogans such as “Jai Shri Ram,” “Jai Hindu Rashtra,” and “Bharat Mata Ki Jai,” and burnt items prepared for Christmas celebrations. The incident created panic among local residents and led to concerns over law and order in the area. No injuries have been reported so far.
The incident comes amid reports of similar acts in Nalbari town in recent days, where Christmas decorations displayed at several commercial establishments were allegedly set on fire.
Reacting to the incident, fact-checker Mohammed Zubair said on social media that VHP and Bajrang Dal activists entered St Mary’s School on Christmas Eve, raised slogans and destroyed Christmas decorations. His post drew attention to the incident and sparked wider discussion online.
Police have not yet issued an official statement on the incident. Further details are awaited.
On Christmas Eve, Vishva Hindu Parishad and Bajrang Dal goons entered St. Mary’s School in Panigaon, Nalbari, chanting slogans like “Jai Shri Ram” and “Jai Hindu Rashtra.” They destroyed and set fire to all Christmas decorations prepared at the school. pic.twitter.com/LQHV7FWUvz
— Mohammed Zubair (@zoo_bear) December 24, 2025
