India buys what is shown on celluloid: Report
New Delhi: India is riding the fashionable wave inspired by Bollywood as 2017 saw movie buffs buying trends inspired by their favourite stars online, says an annual fashion report by e-commerce site Flipkart.
The latest findings and trends of 2017 by Flipkart Fashion saw shoppers getting their hands on trendy outfits inspired by Bollywood.
According to the findings, Alia Bhatt, Varun Dhawan starrer "Badrinath Ki Dulhania"; Aditya Roy Kapoor, Shraddha Kapoor starrer "Ok Jaanu"; Arjun Kapoor, Shraddha starrer "Half Girlfriend"; Vidya Balan starrer "Tumhari Sulu"; Salman Khan starrer "Tubelight" and Kangana Ranaut starrer "Simran" ruled the fashion sense of the millenials.
According to Flipkart fashion report, Alia Bhatt's latest hit became the fashion guide for Indian outfits in 2017. Her style statement in the movie refreshed shopper's style quotient by purchasing cold shoulder cholis, bandhani lehenga skirts and jhumkas donned by her in the movie, said a statement.
Flipkart sold thousands of jhumkas and bandhani skirts within the first month of the movie's release. The first week alone saw the sales of 2,500 plus pairs.
Shraddha made a popular fashion statement of embroidered shorts and skirts in the remake of the iconic Rahman classic "Humma Humma" in "Ok Jaanu". She again made fashion trend with skater dresses, off shoulder tops and layered looks in "Half Girlfriend".
From silks to Kanjeevarams to georgettes and crepes, Vidya has always shown her love for the sari. In "Tumhari Sulu", the actress created trends again with people buying saris inspired by her looks. Smaller cities like Bhopal, Chandigarh, Nagpur and Indore shopped for the Vidya Balan look.
Another fashion trend that hit the country was the Kangana-inspired red dress from the movie "Simran".
Also men's fashion wasn't far behind as Salman Khan's look with the brown shoes hanging around his neck in "Tubelight" created a lot of buzz making fans wanting to get their hands on a pair at the earliest. The brown shoes topped men's footwear search across cities for two weeks on Flipkart after the movie released
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Bill to regulate deepfakes tabled in Lok Sabha
New Delhi (PTI): A Private Member's Bill seeking a clear legal framework for regulation of deepfakes has been introduced in the Lok Sabha.
The Regulation of Deepfake Bill, introduced by Shiv Sena leader Shrikant Shinde in the House on Friday, aims to protect citizens by mandating prior consent from individuals depicted in deepfake content.
"Misuse of deepfakes for harassment, deception and misinformation has escalated, creating an urgent need for regulatory safeguards," Shinde said.
The Bill also lists penalties for offenders creating or disseminating deepfake content with malicious intent.
"With advancements in artificial intelligence and deep learning, deepfake technology has emerged as a significant tool for media manipulation. While the technology has potential applications in education, entertainment and creative fields, it also poses severe risks when misused, threatening individual privacy, national security and public trust," Shinde said in the statement of objects and reasons in the Bill.
The proposed Bill seeks to establish a clear legal framework to govern the creation, distribution and application of deepfakes in India, said Shinde, a three-term Lok Sabha member from Kalyan.
The Bill also seeks to establish the Deepfake Task Force, a dedicated body to combat national security implications and evaluate the influence of deepfakes on privacy, civic participation, and potential election interference.
The task force will collaborate with academic and private sector institutions to develop technologies that detect manipulated content, thereby promoting credibility in digital media.
The Bill also proposes to establish a fund to support public and private sector initiatives in the detection and deterrence of advanced image manipulation.
A Private Member's Bill is a procedure of Parliament that enables lawmakers, who are not ministers, to draw attention to issues that might not be represented in Government Bills or to highlight the issues and gaps in the existing legal framework that require legislative intervention.
