Meet Anitha, Bengaluru's passionate author who sells her own book on streets, metro stations
Bengaluru: From the busy streets and crowded metro stations to the bustling malls of Bengaluru, Anitha (44), an author by passion rather than profession, has embarked on a unique literary adventure. Her book ‘My Observation of Tension At (Tention)’ delves into the intricacies of tension and attention, and she's taking it to the public in a remarkable way.
Anitha embarks on a tour to metro stations, malls, parks, coffee shops and busy streets of Bengaluru with an intent to reach out and market her book to potential readers directly.
Anitha revisits her journey saying that she started this just with a keen intent on this topic, comprehending it in detail and also mentions about it being her personal requirement to explore tension and attention in detail, simultaneously this exploration results in her finding a way of expressing it through writing.
Anitha started her career as a researcher, following which she pursued to become a course facilitator at a private firm. Upon asking about her inspiration to pen down this book, she reveals that it was her personal expedition into the topic of tension and attention through observation.
Anitha's book, available on the e-commerce site Amazon.com, has received an impressive 4.8-star rating out of 5. To date, she has directly sold over 30 copies of her book to customers.
We met Anitha outside the Konanakunte Cross Metro Station and saw her marketing her book, below are the excerpts from our conversation.
VB: What made you take up to marketing your books on busy streets, malls and metro stations ?
Anitha: For me everything was absolutely very new from writing to publishing, which I had to learn through process. I Am not an author by profession, nor have I learned the process of writing while writing this book. So, I thought that someone would take up this book but to my dismay there was very little progress, marketing would cost me a lot of money, which is why I decided to market using social media and also through Amazon.com however I did not find any satisfying results. Meanwhile, this idea struck my mind that I have a product and let me take that product to the people and connect to them and make the product visible.
VB: How did the customers react to your traditional way of reaching out to them?
Anitha: Even those not interested in buying the book often listen to me. There are also many of them who have liked the idea that an Author is coming down and explaining, expressing about the book and also answering the people. And in the process I am making a lot of friends. Meanwhile this also benefits me in turn to get direct feedback.
VB: You're not a psychologist, and I'd like to ask whether you believe one needs to be a psychologist to write about such experiences. What is your opinion on this?
Anitha: One of the aspects to psychology is behavioural science that is derived through research. Our relationships with life around us evolves with exploring, experiences and navigating ourselves to coexist. For a professional help having a professional degree helps.
VB: What inspired you to write on mental health and address issues relating to tension in particular ?
Anitha: Tension and attention are universal experiences, and we all encounter them. We learn many things in school, but no one teaches us how to manage stress or pay attention effectively. This book aims to fill that gap.
VB: Some people ignored you the moment they saw you marketing a book, mostly youngsters are not interested in reading books, they rather prefer podcasts or video, what is your view on this?
Anitha: To get people to read is a challenge, once even if you get them, for them to stay connected to it is difficult. Many people have lost interest in reading the books and in this process some also suggested that I should do youtube videos on this particular topic. If you ask me what is the difference between YouTube, Podcast and book, I would say that book is like a low flame cooking. What happens with 5 or 10 videos will happen with one book reading.
VB: Keeping in mind the societal dogma, how did your family react to the idea of reaching out to readers in the streets ?
Anitha: Well, honestly my father did not like the idea, because somewhere he feels that they will make fun of me. He always wished for me to work in a corporate environment, instead of roaming around with a bag selling a book. My children and husband were surprised initially, however later they also started giving me ideas about going to church streets and other places to market my book.
VB: What are your plans for the future, what other books are next in the pipeline?
Anitha: Yes, actually the content will remain the same. I am transforming the presentation of this book in order to make it reachable to the younger audience more than that to reach a larger audience. My next book will be a graphic novel, simplifying the content.
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Texas halts H-1B visas at state universities, agencies; to affect Indians
Houston (US) (PTI): Texas Governor Greg Abbott has ordered state agencies and public universities to immediately halt new H-1B visa petitions, tightening hiring rules at taxpayer-funded institutions, a step likely to impact Indian professionals.
The freeze will remain in effect through May 2027.
The directive issued on Tuesday said that the state agencies and public universities must stop filing new petitions unless they receive written approval from the Texas Workforce Commission.
The governor's order, in a red state that is home to thousands of H-1B visa holders, comes as the Trump administration has initiated steps to reshape the visa programme.
“In light of recent reports of abuse in the federal H-1B visa programme, and amid the federal government’s ongoing review of that programme to ensure American jobs are going to American workers, I am directing all state agencies to immediately freeze new H-1B visa petitions as outlined in this letter,” Abbot said.
Institutions must also report on H-1B usage, including numbers, job roles, countries of origin, and visa expiry dates, the letter said.
US President Donald Trump on September 19 last year signed a proclamation ‘Restriction on entry of certain non-immigrant workers’ that restricted the entry into the US of those workers whose H-1B petitions are not accompanied or supplemented by a payment of USD 1,00,000.
The H1-B visa fee of USD 1,00,000 would be applicable only to new applicants, i.e. all new H-1B visa petitions submitted after September 21, including those for the FY2026 lottery.
Indians make up an estimated 71 per cent of all approved H-1B applications in recent years, according to US Citizenship and Immigration Services (USCIS), with China in the second spot. The major fields include technology, engineering, medicine, and research.
Tata Consultancy Services (TCS) is the second-highest beneficiary with 5,505 approved H-1B visas in 2025, after Amazon (10,044 workers on H-1B visas), according to the USCIS. Other top beneficiaries include Microsoft (5,189), Meta (5,123), Apple (4,202), Google (4,181), Deloitte (2,353), Infosys (2,004), Wipro (1,523) and Tech Mahindra Americas (951).
Texas public universities employ hundreds of foreign faculty and researchers, many from India, across engineering, healthcare, and technology fields.
Date from Open Doors -- a comprehensive information resource on international students and scholars studying or teaching at higher education institutions in the US -- for 2022-2023 showed 2,70,000 students from India embarked on graduate and undergraduate degrees in US universities, accounting for 25 per cent of the international student population in the US and 1.5 per cent of the total student population.
Indian students infuse roughly USD 10 billion annually into universities and related businesses across the country through tuition and other expenses – while also creating around 93,000 jobs, according to the Open Doors data.
Analysts warn the freeze could slow recruitment of highly skilled professionals, affecting academic research and innovation.
Supporters say the directive protects local jobs, while critics caution it could weaken Texas’ competitiveness in higher education and research.
The order comes amid broader debate in the US over skilled immigration and state-level interventions in federal programmes.
H-1B visas allow US companies to hire technically-skilled professionals that are not easily available in America. Initially granted for three years, these can be extended for another three years.
In September 2025, Trump had also signed an executive order ‘The Gold Card’, aimed at setting up a new visa pathway for those committed to supporting the United States; with individuals who can pay USD 1 million to the US Treasury, or USD 2 million if a corporation is sponsoring them, to get access to expedited visa treatment and a path to a Green Card.
