Meet Anitha, Bengaluru's passionate author who sells her own book on streets, metro stations
Bengaluru: From the busy streets and crowded metro stations to the bustling malls of Bengaluru, Anitha (44), an author by passion rather than profession, has embarked on a unique literary adventure. Her book ‘My Observation of Tension At (Tention)’ delves into the intricacies of tension and attention, and she's taking it to the public in a remarkable way.
Anitha embarks on a tour to metro stations, malls, parks, coffee shops and busy streets of Bengaluru with an intent to reach out and market her book to potential readers directly.
Anitha revisits her journey saying that she started this just with a keen intent on this topic, comprehending it in detail and also mentions about it being her personal requirement to explore tension and attention in detail, simultaneously this exploration results in her finding a way of expressing it through writing.
Anitha started her career as a researcher, following which she pursued to become a course facilitator at a private firm. Upon asking about her inspiration to pen down this book, she reveals that it was her personal expedition into the topic of tension and attention through observation.
Anitha's book, available on the e-commerce site Amazon.com, has received an impressive 4.8-star rating out of 5. To date, she has directly sold over 30 copies of her book to customers.
We met Anitha outside the Konanakunte Cross Metro Station and saw her marketing her book, below are the excerpts from our conversation.
VB: What made you take up to marketing your books on busy streets, malls and metro stations ?
Anitha: For me everything was absolutely very new from writing to publishing, which I had to learn through process. I Am not an author by profession, nor have I learned the process of writing while writing this book. So, I thought that someone would take up this book but to my dismay there was very little progress, marketing would cost me a lot of money, which is why I decided to market using social media and also through Amazon.com however I did not find any satisfying results. Meanwhile, this idea struck my mind that I have a product and let me take that product to the people and connect to them and make the product visible.
VB: How did the customers react to your traditional way of reaching out to them?
Anitha: Even those not interested in buying the book often listen to me. There are also many of them who have liked the idea that an Author is coming down and explaining, expressing about the book and also answering the people. And in the process I am making a lot of friends. Meanwhile this also benefits me in turn to get direct feedback.
VB: You're not a psychologist, and I'd like to ask whether you believe one needs to be a psychologist to write about such experiences. What is your opinion on this?
Anitha: One of the aspects to psychology is behavioural science that is derived through research. Our relationships with life around us evolves with exploring, experiences and navigating ourselves to coexist. For a professional help having a professional degree helps.
VB: What inspired you to write on mental health and address issues relating to tension in particular ?
Anitha: Tension and attention are universal experiences, and we all encounter them. We learn many things in school, but no one teaches us how to manage stress or pay attention effectively. This book aims to fill that gap.
VB: Some people ignored you the moment they saw you marketing a book, mostly youngsters are not interested in reading books, they rather prefer podcasts or video, what is your view on this?
Anitha: To get people to read is a challenge, once even if you get them, for them to stay connected to it is difficult. Many people have lost interest in reading the books and in this process some also suggested that I should do youtube videos on this particular topic. If you ask me what is the difference between YouTube, Podcast and book, I would say that book is like a low flame cooking. What happens with 5 or 10 videos will happen with one book reading.
VB: Keeping in mind the societal dogma, how did your family react to the idea of reaching out to readers in the streets ?
Anitha: Well, honestly my father did not like the idea, because somewhere he feels that they will make fun of me. He always wished for me to work in a corporate environment, instead of roaming around with a bag selling a book. My children and husband were surprised initially, however later they also started giving me ideas about going to church streets and other places to market my book.
VB: What are your plans for the future, what other books are next in the pipeline?
Anitha: Yes, actually the content will remain the same. I am transforming the presentation of this book in order to make it reachable to the younger audience more than that to reach a larger audience. My next book will be a graphic novel, simplifying the content.
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Deepika Kumari leads Indian recurve archery team to dramatic World Cup gold
Shanghai (PTI): The Indian trio of Deepika Kumari, Ankita Bhakat and teenager Kumkum Mohod held their nerve in a tense shoot-off to beat home favourites China and clinch the women's recurve team gold medal at the Archery World Cup Stage 2 here on Sunday.
In a final marked by fluctuating fortunes, India edged past the home side 5-4 (28-26) in the shoot-off after the four-set regulation ended 4-4.
The victory was especially sweeter as India had earlier stunned record 10-time Olympic champions South Korea in the semifinals en route to their first World Cup women's team gold since 2021.
Deepika, who was also part of India's World Cup-winning teams in Guatemala City and Paris in 2021, now has seven World Cup team gold medals to her name since 2010.
It was also the Indian women recurve team's first World Cup medal in three years, its previous podium finish coming in Stage 4 in Paris in 2023 where Ankita was a member of the winning team.
India's campaign in Shanghai has thus already yielded two medals after compound archer Sahil Jadhav opened the country's account, securing a bronze on Saturday.
India also remained in contention for another podium finish later in the day with recurve archer Simranjeet Kaur set to compete in the semifinals. She is a win away from her maiden individual World Cup medal.
Travelling without a full-time national coach amid the continuing impasse over appointments, it was the vastly experienced Deepika who led from the front, constantly motivating her teammates during breaks and changeovers.
Prafull Dange, who was the designated women's recurve coach after his ward Kumkum topped the national trials, largely remained in the background as Deepika guided the side through the pressure moments against a hostile home crowd and vocal Chinese support staff.
Against a young Chinese side comprising Zhu Jingyi, Huang Yuwei and teenage archer Yu Qi, who all made their World Cup debuts only last year, India looked in control initially but nearly let the match slip after taking the opening set (54-53).
Shooting last in the Indian order, Deepika set the tone with successive 10s as India edged the first set despite Ankita (8-8) and 17-year-old Kumkum (10-8) putting up an inconsistent show.
Deepika continued her fine rhythm in the second set with another perfect 10 as India briefly held a one-point advantage (28-27) midway through the end. But China responded strongly with two 9s and a 10 in their final three arrows of the second set to post 55.
Ankita replied with a 9, but Kumkum managed only an 8, leaving Deepika needing a 10 to level the set.
The four-time Olympian, however, slipped to a 7 as India lost the set 52-55 and China drew level at 2-2.
The hosts then moved ahead in the third set. The teams were initially tied at 56, but a review upgraded China's final arrow from 8 to 9, handing them the set 57-56 and a 4-2 lead.
India appeared on the verge of defeat in the fourth set despite Deepika rediscovering her touch with two 10s. Kumkum's final arrow landed in the 7-ring as India posted a modest 54.
China required two 10s and a 9 from their last three arrows to seal the match.
Zhu and Huang delivered perfect 10s, leaving 18-year-old Yu Qi needing a 9 for victory in front of the home crowd.
But the youngster shot an 8, allowing India a dramatic escape and forcing a shoot-off.
The Indians peaked at the right moment in the decider. Ankita opened with a 9, Kumkum followed with a superb 10, and Deepika calmly delivered a 9 when only an 8 was needed to seal the title.
