Meet Anitha, Bengaluru's passionate author who sells her own book on streets, metro stations
Bengaluru: From the busy streets and crowded metro stations to the bustling malls of Bengaluru, Anitha (44), an author by passion rather than profession, has embarked on a unique literary adventure. Her book ‘My Observation of Tension At (Tention)’ delves into the intricacies of tension and attention, and she's taking it to the public in a remarkable way.
Anitha embarks on a tour to metro stations, malls, parks, coffee shops and busy streets of Bengaluru with an intent to reach out and market her book to potential readers directly.
Anitha revisits her journey saying that she started this just with a keen intent on this topic, comprehending it in detail and also mentions about it being her personal requirement to explore tension and attention in detail, simultaneously this exploration results in her finding a way of expressing it through writing.
Anitha started her career as a researcher, following which she pursued to become a course facilitator at a private firm. Upon asking about her inspiration to pen down this book, she reveals that it was her personal expedition into the topic of tension and attention through observation.
Anitha's book, available on the e-commerce site Amazon.com, has received an impressive 4.8-star rating out of 5. To date, she has directly sold over 30 copies of her book to customers.
We met Anitha outside the Konanakunte Cross Metro Station and saw her marketing her book, below are the excerpts from our conversation.
VB: What made you take up to marketing your books on busy streets, malls and metro stations ?
Anitha: For me everything was absolutely very new from writing to publishing, which I had to learn through process. I Am not an author by profession, nor have I learned the process of writing while writing this book. So, I thought that someone would take up this book but to my dismay there was very little progress, marketing would cost me a lot of money, which is why I decided to market using social media and also through Amazon.com however I did not find any satisfying results. Meanwhile, this idea struck my mind that I have a product and let me take that product to the people and connect to them and make the product visible.
VB: How did the customers react to your traditional way of reaching out to them?
Anitha: Even those not interested in buying the book often listen to me. There are also many of them who have liked the idea that an Author is coming down and explaining, expressing about the book and also answering the people. And in the process I am making a lot of friends. Meanwhile this also benefits me in turn to get direct feedback.
VB: You're not a psychologist, and I'd like to ask whether you believe one needs to be a psychologist to write about such experiences. What is your opinion on this?
Anitha: One of the aspects to psychology is behavioural science that is derived through research. Our relationships with life around us evolves with exploring, experiences and navigating ourselves to coexist. For a professional help having a professional degree helps.
VB: What inspired you to write on mental health and address issues relating to tension in particular ?
Anitha: Tension and attention are universal experiences, and we all encounter them. We learn many things in school, but no one teaches us how to manage stress or pay attention effectively. This book aims to fill that gap.
VB: Some people ignored you the moment they saw you marketing a book, mostly youngsters are not interested in reading books, they rather prefer podcasts or video, what is your view on this?
Anitha: To get people to read is a challenge, once even if you get them, for them to stay connected to it is difficult. Many people have lost interest in reading the books and in this process some also suggested that I should do youtube videos on this particular topic. If you ask me what is the difference between YouTube, Podcast and book, I would say that book is like a low flame cooking. What happens with 5 or 10 videos will happen with one book reading.
VB: Keeping in mind the societal dogma, how did your family react to the idea of reaching out to readers in the streets ?
Anitha: Well, honestly my father did not like the idea, because somewhere he feels that they will make fun of me. He always wished for me to work in a corporate environment, instead of roaming around with a bag selling a book. My children and husband were surprised initially, however later they also started giving me ideas about going to church streets and other places to market my book.
VB: What are your plans for the future, what other books are next in the pipeline?
Anitha: Yes, actually the content will remain the same. I am transforming the presentation of this book in order to make it reachable to the younger audience more than that to reach a larger audience. My next book will be a graphic novel, simplifying the content.
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Allu Arjun didn't leave theatre despite being told about woman's death: Hyderabad police
Hyderabad, Dec 22: Top Telugu actor Allu Arjun did not leave the theatre during the screening of 'Pushpa-2' on December 4 despite being told to do so in view of a stampede in which a woman died, police officials claimed on on Sunday.
Speaking at a press conference on the annual round-up of 2024, city police commissioner C V Anand showed a video, made by police, on the situation that prevailed when the stampede occurred.
The video was made by collating footage, including from news channels and cell phone clips. It suggests the actor remained in the theatre till the midnight.
Anand did not make any comment on the video, but said the media can draw its own conclusions.
A police official talked about the sequence of events on the fateful night of December 4.
He said that he and other police officials informed a manager of Allu Arjun about the death of the woman and told him that the situation was out of control. He indicated that they were not allowed to meet the actor.
Allu Arjun's staff members told them that they would convey the matter to the actor but did not do so, he said.
The official said he later managed to reach the actor, told him about the woman's death and asked him to leave the theatre so that the fans don't harm each other while trying to catch a glimpse of him.
The official also told the actor that security arrangements would be made for his exit.
However, the actor said he would go only after watching the film, the police official said.
Later, accompanied by a senior officer, the official went inside and brought the actor out, he said.
Amid allegations that bouncers hired by Allu Arjun pushed crowds as well as policemen when the stampede occurred at the cinema hall, the police commissioner warned that stringent action as per law would be taken if THE bouncers indeed misbehaved with the police on duty.
The VIPs would be made responsible for the behaviour of the bouncers hired by them, he said.
Asked if the police would appeal against the interim bail granted to Allu Arjun, the commissioner refused to give a direct response, just saying it is part of the investigation.
What course of action is taken would be known in the days to come, he said.
He also declined to comment when asked if the family of the deceased told him about Allu Arjun's team or film production team allegedly threatening them not to speak on the issue.
Meanwhile, state Cinematography Minister Komatireddy Venkat Reddy found fault with Allu Arjun responding on Saturday to the debate in the Legislative Assembly.
The minister, who observed that the actor should have respect for the government and the chief minister, demanded an apology from Allu Arjun to the government and the CM.
"This government is never vindictive. As Cinematography Minister, we allowed benefit shows and hiking ticket prices to promote the film industry," he said.
However, Union Minister of State for Home Bandi Sanjay Kumar found fault with CM Revanth Reddy for his comments on Allu Arjun in the Assembly on Saturday.
The comments of the CM sounded like character assassination of Allu Arjun and hurting the Telugu film industry, he alleged in a statement.
Later in the day, Sanjay Kumar visited a boy who is undergoing treatment in a hospital after being injured in the stampede.
"Consoled his father over the heartbreaking loss of his wife, Revathi. I pray to god that Sritej recovers at the earliest. Assured support to the family in this difficult time," Kumar said on X.
Earlier in the day, state DGP Jitender told reporters in Karimnagar district that film personalities and all others should understand that safety and security of citizens is utmost important, and also conduct themselves accordingly.
