Book review: Middle class, media and Modi; the making of new electoral politics
The new research book “Middle Class, Media and Modi – The Making of A New Electoral Politics”, by Nagesh Prabhu, senior journalist, published by SAGE (2020), digs into the implications of the Indian middle class growth, and uncovers its role in electoral politics, media and the emergence of the Bharatiya Janata Party (BJP) since the 1980s.
The author examined the political developments from a clear-eyed and unbiased look at how the middle class transformed the political landscape in the post-liberalization India. Today’s middle class has always been at the centre of narrative around the country’s economic growth. It craved for its own economic well-being.
After debating the growth of the middle class under various Congress governments, the author discusses the role of the Indian middle class in shaping the economy and reasons for its support for the BJP in 2014 and 2019 parliamentary elections.
The book, which runs into over 400 pages, provided insights into the middle class politics and has thrown light on the use of traditional and new media by political parties, including the BJP and Prime Minister Modi.
Unlike other books in the field, this book has analyzed the politics from the class perspective and not from a traditional caste angle, though the caste plays a major role in politics. Dr Prabhu argues that education, income, occupation and class played a significant role in voting pattern in 2014 and 2019.
The author noted the growth of the Muslim and Dalit middle class and argues that the size of the middle class was different in different states owing to variations in growth/ development.
Using his journalist skills to seriously narrate the country’s political developments from the middle class perspective, the book highlighted the role of the middle class in nation building activities during the Nehru and Indira Gandhi regimes.
The author argues that the middle class, which used distanced itself from mainstream politics thinking that politics as a major cause of distraction for growth of their careers, are now negotiating the political frame and penalizing those who are seen as halting their growth and prosperity in the globalized economy.
Dr. Prabhu defended the arguments by providing answers to questions such as why have the Indian middle class, and upper caste who have always found comfort in social security and stability embraced Modi’s brand of Hindutva?
Noting the reform process, the author develops a theoretical approach to the nature of politics and class formation in the era of liberal economy. Besides tracing programmes launched by the Modi government during the last six years, the author discusses the impact of demonetization, GST, and Ayushman Bharat and many welfare schemes on the poor and the middle class.
The book has eight chapters. In the present context, the subject matter of the book is important and the ease with which it written make it a worthwhile read.
Book reviewer is Chartered Accountant in Bengaluru.
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Jai Bhim: Slogan that energised Dalits was first given at this central Maharashtra village
Chhatrapati Sambhajinagar (PTI): 'Jai Bhim': These two words have come to symbolise the awakening and empowerment of the Dalit community in independent India, but not many people know how it originated.
The slogan, which also encapsulates the immense reverence in which Dr Bhimrao Ramji Ambedkar is held, was first raised at the Makranpur Parishad, a conference organised at Makranpur village in Kannad teshil of today's Chhatrapati Sambhajinagar district in Maharashtra.
Ambedkar, the chief architect of India's Constitution, died on December 6, 1956.
Bhausaheb More, the first president of the Scheduled Castes Federation of Marathwada, organised the first Makranpur Parishad on December 30, 1938.
Dr Ambedkar spoke at the conference and asked the people not to support the princely state of Hyderabad under which much of central Maharashtra then fell, said Assistant Commissioner of Police Pravin More, Bhausaheb's son.
"When Bhausaheb stood up to speak, he said every community has its own deity and they greet each other using the name of that deity. Dr Ambedkar showed us the path of progress, and he is like God to us. So henceforth, we should say 'Jai Bhim' while meeting each other. The people responded enthusiastically. A resolution accepting 'Jai Bhim' as the community's slogan was also passed," More told PTI.
"My father came in contact with Dr Babasaheb Ambedkar in his early years. Bhausaheb was aware of the atrocities the Nizam state committed on Dalits. He told Ambedkar about these atrocities, including the pressure to convert. Dr Ambedkar was strongly against these atrocities, and he decided to attend the 1938 conference," he said.
As Ambedkar was against the princely states, he was banned from giving speeches in the Hyderabad state but was allowed to travel through its territories. The Shivna river formed the border between Hyderabad and British India. Makranpur was chosen as the venue for the first conference because it was on the banks of Shivna but lay in the British territory, ACP More said.
The stage made of bricks, from where Dr Ambedkar addressed the conference, still stands. The conference is organised on December 30 every year to carry forward Ambedkar's thought, and the tradition was not discontinued even in 1972 when Maharashtra experienced one of the worst droughts in it history.
"My grandmother pledged her jewellery for the conference expenses. People from Khandesh, Vidarbha and Marathwada attended it. Despite a ban imposed by the Nizam's police, Ambedkar's followers crossed the river to attend the event," said ACP More.
"This is the 87th year of Makranpur Parishad. We have deliberately retained the venue as it helps spread Ambedkar's thought in rural areas," he added.
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