"Data is the new oil" has been a clichéd maxim of the internet age. But the events that unfolded last week have underlined the extent of complexities that can be created in society depending on the nature of its usage.
A year-long investigation by multiple media outlets in the US and Britain revealed that a consulting firm, Cambridge Analytica, accessed data of at least 50 million social media users without their proper consent. They then used these data points to psychologically profile people and individually target them with politically-motivated content to manipulate the 2016 US presidential elections. A similar approach was used to influence electoral outcomes all around the world, possibly even in India.
Even though the process of manipulating the political narrative during elections is not something new, there is something sinister about for-profit organisations and foreign agents using data technologies to disrupt democratic norms. If electoral outcomes come to be defined by exploiting deep-rooted psychological fears of voters based on data analytics instead of developmental issues that drive progress and prosperity, social cohesion will fall under immediate threat, proving pernicious to the very fabric of democracy. The political vision of governments and politicians need to be steered by people instead of mathematical algorithms.
It must be highlighted that social media and the vast explosion of data due to it are not the problems per se. However, when societies are finding themselves being increasingly run by data, a defined set of ethical norms need to be formulated to guide its use. The issue is of the utmost importance for India, as it has a significant online presence that is vulnerable to privacy violations. It has the highest number of Facebook users and the second-highest number of Twitter users in the world -- with a combined reach of almost 300 million.
A committee of experts under Justice B.N. Srikrishna has already been set up to deliberate upon a data protection framework for India. It is working on drafting a data protection bill and has deliberated on a number of pertinent issues like what constitutes "personal data", the specifications of consent and establishment of a data protection authority. A white paper has also been published by the authority, detailing a lengthy discourse on these very issues. Meanwhile, the Parliamentary Standing Committee on Information Technology has also listed "Citizens' data security and privacy" as a subject of study. However, not much seems to have been done on the topic. Recent events might hopefully set the ball rolling on that front and inspire a multi-partisan report on the matter.
Once the processes of setting up a robust framework of regulatory policy and statutory law to govern matters of data privacy are complete, there will be a requirement to establish cultural expectations that incorporate ethical standards right when the data technologies are being built. The application of regulatory mechanisms after individuals have been profiled is akin to closing the stable doors after the horses have bolted. The race to become the next-big-thing in technology has placed ethics on the backseat and, hence, it is often the case that investigations are conducted, and apologies are demanded, only after the damage has been done. The environment of "develop first, question later" will have to change.
The issue of data and privacy regulations will become even more important as technological companies gain greater market share in provision of financial services instead of traditional banks. When you instantly transfer money to friends and family over apps like WhatsApp to avoid the hassle of asking around for bank account numbers, the company gains direct access to your transactions. The power of that data will lie with the entity which posses it. Interestingly, retail banks will begin to lose out on this essential oil as it will be unable to identify customer interactions once it shifts to these new age non-banks.
The use of data mining as a strategic tool, put in the right hands, can be a powerful tool to understand societal preferences and address consumer needs. However, no good comes with a complementing bad and our democratic societies need to be wary of the latter by building robust security mechanisms that ensure privacy and consent. At times, even that might not be enough. Consumers willingly hand over a lot of personal information for the convenience of services without knowledge of the consequences of their actions and the eventual use of the data. Therefore, a final action that needs to be undertaken in the world of data is to build user-awareness. There is simply no substitute to a well-informed consumer base.
(Amit Kapoor is chair, Institute for Competitiveness. The views expressed are personal. He can be contacted at amit.kapoor@competitiveness.in and tweets @kautiliya. Chirag Yadav, senior researcher, Institute for Competitiveness, has contributed to the article)
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New Delhi (PTI): T20 World Cup-winning captain Rohit Sharma reckons all-rounder Hardik Pandya and left-arm seamer Arshdeep Singh will hold the key to India's prospects in the upcoming edition of the tournament.
Defending champions India will enter the T20 showpiece as one of the overwhelming favourites due to their massive depth and quality.
Rohit highlighted Arshdeep's effectiveness with the new ball and at the death.
"It is a big positive to have both Jasprit Bumrah and Arshdeep Singh together because they always attack for wickets. Arshdeep's biggest strength is swinging the new ball and taking early wickets. He mainly bowls with the new ball and at the death. Starting and finishing are the most important phases, and he is strong in both," Rohit told JioHotstar.
"With the new ball, he swings it to get left-handers caught in the slips and targets the pads of right-handers. He has also started taking the ball away from right-handers. These skills are key for a new-ball bowler. He always tries to take wickets, which is why he bowls the first over."
Rohit added, "In the 2024 T20 World Cup final against South Africa, he did a great job. I still remember he dismissed Quinton de Kock when he was set and batting well. In the 19th over, he gave away just two or three runs, which built pressure on the South Africans.
"That is his game, bowling with the new ball and at the death, and he will play a key role for India in the 2026 T20 World Cup."
India won the last edition of the tournament in the Americas under Rohit's captaincy, after which the dashing opener retired from the T20 format internationally.
Rohit also spoke about how Hardik's dual role as a finisher and multi-phase bowler provides crucial balance to the Indian team.
"Whenever Hardik Pandya is in the team, his role is huge. He bats and bowls very consistently. His batting is crucial when the team is stuck. If we have a score of 160 on the board in 15-16 overs and Hardik is batting, then he's the one who can help the team reach 210-220 from there or if we are 50 for 4, he has to build the innings.
"Batting in the middle order at 5, 6, or 7 is very tough. That is why Hardik's role is critical in any format. We know his bowling. He bowls in key phases, with the new ball, in the middle and in the death as well. His role is very important because he gives the team balance, letting us play six bowlers and keep our batting deep."
Rohit said accommodating both Kuldeep Yadav and Varun Chakravarthy together in the playing XI is going to be a big challenge for the Indian team management.
"The biggest challenge for captain Suryakumar Yadav and coach Gautam Gambhir will be how to play both Kuldeep Yadav and Varun Chakaravarthy together. If you want that combination, you can only do it if you play with two seamers, which is a big challenge.
"But honestly, I would be tempted to play both Varun and Kuldeep because they are wicket-takers and batters struggle to read them. I would surely pick them."
The former India skipper added, "Looking at the conditions in India, like in this New Zealand series, there is a lot of dew. In February and March, dew will be heavy across most parts as winter ends.
"Even in Mumbai, which doesn't get cold, there's still dew. I'd say 90-95 percent of grounds in India have dew. That's the challenge. What do the coach and captain think? Are they comfortable with three spinners? Then they can play spin, but there's no fixed rule. It depends on the team leaders' thinking."
Rohit also urged Kuldeep to stop appealing on every ball and to rely on the wicketkeeper's judgment for reviews.
"My one simple advice to Kuldeep is to just bowl quietly and go back to his mark. You can't appeal on every ball. This is basic. I keep saying it, but it still happens often. Even after telling him many times, he appeals at every chance. You have to use your head. Just because it touches the pad, it doesn't mean it's out every time. This isn't gully cricket.
"I get he is enthusiastic, but think of the team first. Each team only gets two DRS reviews. If I was the keeper, I could see where the ball pitched and if it was hitting, I could tell the bowler.
"But from covers or slip, you don't know the angle. You have to listen to what the keeper and bowler say. That's why when there's a review off Kuldeep's bowling, I don't look at him, I look at the keeper to decide."
The T20 World Cup is scheduled to be held in venues across India and Sri Lanka from February 7 to March 8.
