"Data is the new oil" has been a clichéd maxim of the internet age. But the events that unfolded last week have underlined the extent of complexities that can be created in society depending on the nature of its usage.
A year-long investigation by multiple media outlets in the US and Britain revealed that a consulting firm, Cambridge Analytica, accessed data of at least 50 million social media users without their proper consent. They then used these data points to psychologically profile people and individually target them with politically-motivated content to manipulate the 2016 US presidential elections. A similar approach was used to influence electoral outcomes all around the world, possibly even in India.
Even though the process of manipulating the political narrative during elections is not something new, there is something sinister about for-profit organisations and foreign agents using data technologies to disrupt democratic norms. If electoral outcomes come to be defined by exploiting deep-rooted psychological fears of voters based on data analytics instead of developmental issues that drive progress and prosperity, social cohesion will fall under immediate threat, proving pernicious to the very fabric of democracy. The political vision of governments and politicians need to be steered by people instead of mathematical algorithms.
It must be highlighted that social media and the vast explosion of data due to it are not the problems per se. However, when societies are finding themselves being increasingly run by data, a defined set of ethical norms need to be formulated to guide its use. The issue is of the utmost importance for India, as it has a significant online presence that is vulnerable to privacy violations. It has the highest number of Facebook users and the second-highest number of Twitter users in the world -- with a combined reach of almost 300 million.
A committee of experts under Justice B.N. Srikrishna has already been set up to deliberate upon a data protection framework for India. It is working on drafting a data protection bill and has deliberated on a number of pertinent issues like what constitutes "personal data", the specifications of consent and establishment of a data protection authority. A white paper has also been published by the authority, detailing a lengthy discourse on these very issues. Meanwhile, the Parliamentary Standing Committee on Information Technology has also listed "Citizens' data security and privacy" as a subject of study. However, not much seems to have been done on the topic. Recent events might hopefully set the ball rolling on that front and inspire a multi-partisan report on the matter.
Once the processes of setting up a robust framework of regulatory policy and statutory law to govern matters of data privacy are complete, there will be a requirement to establish cultural expectations that incorporate ethical standards right when the data technologies are being built. The application of regulatory mechanisms after individuals have been profiled is akin to closing the stable doors after the horses have bolted. The race to become the next-big-thing in technology has placed ethics on the backseat and, hence, it is often the case that investigations are conducted, and apologies are demanded, only after the damage has been done. The environment of "develop first, question later" will have to change.
The issue of data and privacy regulations will become even more important as technological companies gain greater market share in provision of financial services instead of traditional banks. When you instantly transfer money to friends and family over apps like WhatsApp to avoid the hassle of asking around for bank account numbers, the company gains direct access to your transactions. The power of that data will lie with the entity which posses it. Interestingly, retail banks will begin to lose out on this essential oil as it will be unable to identify customer interactions once it shifts to these new age non-banks.
The use of data mining as a strategic tool, put in the right hands, can be a powerful tool to understand societal preferences and address consumer needs. However, no good comes with a complementing bad and our democratic societies need to be wary of the latter by building robust security mechanisms that ensure privacy and consent. At times, even that might not be enough. Consumers willingly hand over a lot of personal information for the convenience of services without knowledge of the consequences of their actions and the eventual use of the data. Therefore, a final action that needs to be undertaken in the world of data is to build user-awareness. There is simply no substitute to a well-informed consumer base.
(Amit Kapoor is chair, Institute for Competitiveness. The views expressed are personal. He can be contacted at amit.kapoor@competitiveness.in and tweets @kautiliya. Chirag Yadav, senior researcher, Institute for Competitiveness, has contributed to the article)
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Thiruvananthapuram (PTI): Buoyed by the strong performance of the Congress-led UDF in the local body polls, KPCC president Sunny Joseph said on Saturday that the front's results indicated the people had rejected the LDF government.
According to early trends, the UDF was leading in more grama panchayats, block panchayats, municipalities and corporations than the LDF.
The local body polls were held in two phases in the state earlier this week.
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Speaking to reporters here, Joseph said the people of Kerala had extended their support to the UDF.
"We could expose the LDF government’s anti-people stance and the people understood it. The LDF’s fake propaganda was rejected by the people. The UDF is moving towards a historic victory," he said.
He said a united effort, proper preparations, good candidate selection and hard work had resulted in the Congress and the UDF’s victory in the elections.
Asked about the prospects in the Thiruvananthapuram Corporation, Joseph said the party was studying the matter and would comment later.
LDF convenor T P Ramakrishnan said the results would be closely examined.
According to him, the government had done everything possible for the people.
"Why such a verdict happened will be examined at the micro level. People’s opinion will be considered and further steps will be taken," he said.
He added that decisions would be taken after analysing the results. "If any corrective measures are required, we will initiate them and move forward," he said.
AICC leader K C Venugopal said the results showed that people had begun ousting those who, he alleged, were responsible for the loss of gold at Lord Ayyappa’s temple.
"This trend will continue in the Assembly elections as well. It is an indication that the people are ready to bring down the LDF government," he said.
Venugopal said the UDF had registered victories even in CPI(M) and LDF strongholds.
"I congratulate all UDF workers for their hard work. Congress workers and leaders worked unitedly," he said.
Referring to remarks made by Chief Minister Pinarayi Vijayan against the Congress on polling day, Venugopal said the voters had responded through the verdict.
"I do not know whether the chief minister understands that the people are against him. Otherwise, he does not know the sentiment of the people. The state government cannot move an inch further," he said.
He said the results indicated a strong comeback for the UDF in Kerala.
Asked whether the Sabarimala gold loss issue had affected the LDF in the local polls, Venugopal said the CM and the CPI(M) state secretary did not take the issue seriously.
"We took a strong stand on the matter. The BJP played a foul game in it," he alleged.
On the BJP's role in the local body elections, Venugopal alleged that the party operated with the CPI(M) 's tacit support.
"The CPI(M) supported the central government on issues such as PM-SHRI, labour codes and corruption in national highway construction. The CPI(M) is facing ideological decline, and the state government’s policies are against the party’s own decisions," he said.
Meanwhile, LDF ally Kerala Congress (M) leader Jose K Mani said the party could not win all the wards it had expected in the elections.
He congratulated winners from all parties and said the party would closely examine the losses and identify shortcomings. "Later, we will take corrective measures," he added.
Senior Congress leader and MP Rajmohan Unnithan said the trends in the local body elections indicated that the UDF would return to power in the 2026 Assembly elections.
"We will win 111 seats as in 1977 and return to power in 2026. The anti-government sentiment of the people is reflected in the elections," he said.
Unnithan said the people were disturbed and unhappy with the present government.
"The trend indicates the end of the LDF government," he added.
CPI(M) MLA M M Mani said the people had shown ingratitude towards the LDF despite benefiting from welfare schemes.
"After receiving all welfare schemes and living comfortably, people voted against us due to some temporary sentiments. Is that not ingratitude," he asked.
Mani said no such welfare initiatives had taken place in Kerala earlier.
"People are receiving pensions and have enough to eat. Even after getting all this, they voted against us. This is what can be called ingratitude," he said.
Muslim League state president Panakkad Sayyid Sadiq Ali Shihab Thangal said the results were beyond expectations.
"The outcome points towards the Secretariat in Thiruvananthapuram, indicating that a change of government is imminent. We are going to win the Assembly election," he said.
