Toronto, April 15: A good research pushed through social media -- primarily Twitter -- gets more citations, a team of researchers has found.

Analysing the famous academic aphorism "publish or perish" through a modern digital lens, a group of emerging ecologists and conservation scientists from the University of Alberta found good papers that get pushed on social media are what end up on people's minds.

"There's a compelling signal that citation rates are positively associated with science communication through social media. Certainly, Twitter provides an accessible and efficient platform for scientists to do a majority of that communication," said Clayton Lamb, lead researcher and a University of Alberta student.

Lamb and his team explored the phenomenon of science communication in the social media age, measuring the association of altmetrics -- alternative impact factors, which consider, amongst other avenues, the social media attention surrounding science discoveries -- with eventual citation of 8,300 ecology and conservation papers published between 2005 and 2015.

The team found a positive correlation between social media engagement and traditional measures of scholarly activity.

"There's a big hype when a paper comes out, but then there is this underwhelming lull for a year or two as you wait for citations to accumulate, so you don't really know whether your science is reaching people," Lamb said.

"We quantified whether science communication may correlate with more citations. In the case of ecology and conservation science, it looks like it does," added Lamb.

Lamb said though much of scientists' communication on social media is directed at other scientists, by virtue of the medium, information is making its way to the broader community.

He noted statistics show that nearly half of ecologists' followers on Twitter are non-scientists, environmental groups and the media.

"Ecologists and conservation scientists are dealing with applied problems that the public cares a lot about. So when science gets stuck in the circles of academia and doesn't make it out to the public, it's doing that publicly funded research and its potential applications, a disservice," said Lamb.

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



New Delhi (PTI): India and the United States will commence three-day talks on the first phase of their proposed bilateral trade agreement here from December 10, sources said.

The visit is crucial as India and the US are working to finalise the first tranche of the pact.

"The three-day talks will start on December 10. It will conclude on December 12, and it is not a formal round of talks," said one of the sources.

The US team will be led by Deputy United States Trade Representative (USTR) Rick Switzer.

This visit of the US officials marks their second trip since the imposition of a 25 per cent tariff and an additional 25 per cent penalty on Indian goods entering the American market due to the purchase of Russian crude oil.

On September 16, the US officials last visited India.

On September 22, Commerce and Industry Minister Piyush Goyal also led an official delegation to the US for trade talks. Goyal had also visited Washington in May.

While the USA's chief negotiator for the pact is Assistant US Trade Representative for South and Central Asia Brendan Lynch, the Indian side is led by Joint Secretary in the Department of Commerce Darpan Jain.

The talks are also important as Commerce Secretary Rajesh Agrawal has recently stated that India is hopeful of reaching a framework trade deal with the US this year itself, which should address the tariff issue to the benefit of Indian exporters.

While noting that the Bilateral Trade Agreement (BTA) will take time, Agrawal has added that India is engaged in protracted negotiations with the US on a framework trade deal that will address the reciprocal tariff challenge faced by Indian exporters.

India and the US are having two parallel negotiations -- one on a framework trade deal to address tariffs and another on a comprehensive trade deal.

In February, leaders of the two countries directed officials to negotiate an agreement.

It was planned to conclude the first tranche of the pact by the fall of 2025. So far, six rounds of negotiations have been held. The agreement aims to more than double bilateral trade to USD 500 billion by 2030, from the current USD 191 billion.

The US remained India's largest trading partner for the fourth consecutive year in 2024-25, with bilateral trade valued at USD 131.84 billion (USD 86.5 billion exports).

The US accounts for about 18 per cent of India's total goods exports, 6.22 per cent of its imports, and 10.73 per cent of its total merchandise trade.

According to exporters, the agreement is important as India's merchandise exports to the US declined for the second consecutive month in October, falling by 8.58 per cent to USD 6.3 billion due to the hefty tariffs imposed by Washington.