Facebook brings political ads under more scrutiny
San Francisco, April 7: In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages.
To get authorised by Facebook, advertisers will now need to confirm their identity and location.
"Advertisers will be prohibited from running political ads -- electoral or issue-based -- until they are authorised," Rob Goldman, Vice President, Ads at Facebook, said in a blog post late Friday.
Last year, the social media platform announced that only authorised advertisers will be able to run electoral ads on Facebook or Instagram.
"In addition, these ads will be clearly labeled in the top left corner as aPolitical Ad'. Next to it, we will show 'paid for by' information," added Alex Himel, Vice President, Local and Pages.
"We started testing the authorisation process this week, and people will begin seeing the label and additional information in the US later this spring," the blog post added.
Facebook is also investing in Artificial Intelligence (AI) and adding more people to help find advertisers that should have gone through the authorisation process but did not.
The company has also asked users to report if they see an unlabeled political ad.
People can do this by tapping the three dots at the top right corner of the ad and selecting "Report Ad."
In Canada, Facebook is testing a new feature called "view ads" that lets you see the ads a Page is running even if they are not in your News Feed.
"This applies to all advertiser Pages on Facebook -- not just Pages running political ads. We plan to launch view ads globally in June," the post added.
In June, Facebook also plans to release a public, searchable political ads archive.
This will contain all ads with the "Political Ad" label, and will show the image and text, as well as additional information like the amount spent and demographic audience information for each ad.
"We're also announcing that people who manage Pages with large numbers of followers will need to be verified," said Goldman.
Those who manage large Pages that do not clear the process will no longer be able to post.
The new updates, Facebook said, are designed to prevent future abuse in elections.
Earlier this week, Facebook showed country-specific break-up of people affected by the data breach, saying information of up to 87 million people, mostly in the US, may have been "improperly" shared with British political consultancy firm Cambridge Analytica via a quiz app, "thisisyourdigitallife", between November 2013 and December 2015.
The British political research organisation, which collaborated with Donald Trump's campaign in the run-up to the 2016 US Presidential election, used the leaked information to develop a computer programme to predict the decisions of US voters and allegedly influence them.
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Women BJP MLAs protest against opposition in UP assembly premises
Lucknow (PTI): Women BJP MLAs held a protest in the Vidhan Bhawan complex before the one-day special session of Uttar Pradesh assembly, slamming the opposition for defeating the passage of a bill, which would have led to implementation of the Women's Reservation Law, in the Lok Sabha.
This followed another demonstration by Samajwadi Party MLAs, who alleged that the BJP was misleading public in the name of women's reservation.
The women BJP legislators assembled in front of Chaudhary Charan Singh's statue in the assembly premises, holding banners inscribed with the slogan "Insult to Matrushakti (women's power), India will not tolerate it". The protesting members entered the main hall of Vidhan Bhawan carrying the banners.
Participating in the protest, the state Minister for Women Welfare and Child Development, Baby Rani Maurya, told reporters that all opposition parties, including the Samajwadi Party and the Congress, had opposed the women's reservation, a stance for which they would have to pay a heavy political price.
"On this issue, all of us women stand united. We will ensure that we secure our reservation," she said.
BJP MLA Ketki Singh remarked that their protest represents the collective outrage of millions of women across the state.
Singh asserted that the opposition has betrayed women by creating hurdles in the path of women's reservation. The current demonstration is merely the beginning, and very soon, women from every street, intersection and household will join the protest movement, she said.
Minister Vijaylakshmi Gautam said, "We strongly condemn the despicable act committed by the Samajwadi Party and the Congress in an attempt to hold back 'half the population' (women). Their action was directed against the very bill that Prime Minister Narendra Modi had introduced to empower and strengthen Nari Shakti (women's power), and which he strived to pass expeditiously."
Uttar Pradesh assembly is holding a one-day special session on Thursday. During the session, the government is set to move a censure motion against the opposition parties over their failure to pass the Constitution Amendment Bill, which would have led to implementation of the Women's Reservation Act, in the Lok Sabha.
