Facebook clarifies how it collects data when you're logged out
San Francisco, April 17: After Facebook CEO Mark Zuckerberg testified in front of the US Congress last week, the company on Tuesday tried to clarify on questions how it collects data when people are not directly using the website or app.
Many websites and apps use Facebook services to make their content and ads more engaging and relevant.
"Apps and websites that use our services, such as the Like button or Facebook Analytics, send us information to make their content and ads better," David Baser, Product Management Director at Facebook, wrote in a blog post.
In return for that information, Facebook helps those websites serve up relevant ads or receive analytics that help them understand how people use their services.
"When you visit a site or app that uses our services, we receive information even if you're logged out or don't have a Facebook account. This is because other apps and sites don't know who is using Facebook," Baser added.
Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them.
"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services. Google has a popular analytics service. And Amazon, Google and Twitter all offer login features," Facebook said.
These companies -- and many others -- also offer advertising services.
When you visit a website, your browser (for example Chrome, Safari or Firefox) sends a request to the site's server.
The browser shares your IP address so the website knows where on the Internet to send the site content.
The website also gets information about the browser and operating system (for example Android or Windows) you're using because not all browsers and devices support the same features.
"It also gets cookies, which are identifiers that websites use to know if you've visited before. This can help with things like saving items in your shopping cart," Facebook explained.
"So when a website uses one of our services, your browser sends the same kind of information to Facebook as the website receives. We also get information about which website or app you're using, which is necessary to know when to provide our tools," Baser noted.
There are three main ways in which Facebook uses the information it gets from other websites and apps.
"Providing our services to these sites or apps; improving safety and security on Facebook; and enhancing our own products and services," Baser said.
"We also use the information we receive from websites and apps to help protect the security of Facebook. For example, receiving data about the sites a particular browser has visited can help us identify bad actors," he posted.
Zuckerberg, appearing before the US Congress last week, told the lawmakers that his own personal data was part of 87 million users' that was "improperly shared" with British political consultancy firm Cambridge Analytica.
"We don't sell the data. We use the data that people put into the system in order to make them more relevant. I believe people own their content," he told the US Congress.
Facebook is embroiled in a widening scandal that a British data firm called Cambridge Analytica improperly gathered detailed information on its 87 million users.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Modi should leverage his ties with world leaders to de-escalate war in West Asia: Omar Abdullah
Jammu (PTI): Jammu and Kashmir Chief Minister Omar Abdullah on Monday said India can play a meaningful role in de-escalation in West Asia, given Prime Minister Narendra Modi's strong relations with the warring countries and their neighbours.
He said Pakistan was leveraging ties with Iran and the United States, and that any effort towards ending the war should be welcomed.
"As I said in the House (Assembly), we would like the war to end as soon as possible. The role that the prime minister can play may not be possible for anyone else because of his good relations with all these countries," Abdullah told reporters on the sidelines of a function here.
He, however, said any escalation would not be easy to manage.
"Any such move by US President Donald Trump, despite the long history of Iran resisting external domination, would not be easy," the chief minister said.
Asked about Pakistan mediating in the war, he said, "I will simply say that if any country can play a role in preventing this war, no one should have any objection to it."
He added, "I will repeat what I said … our prime minister has good and close relations with all countries — whether it is Israel, the United States, Iran, or the countries around Iran. If those relationships can be used to make some progress and help ease the situation, it would be a good thing."
Abdullah said attacks by terror groups like Lashkar-e-Taiba and Jaish-e-Mohammed in India, as suggested by a report from the United States, are not unlikely.
Meanwhile, he asserted that any efforts to end the war, be it from Pakistan, must not be resisted.
"Pakistan is using its good relations with Iran and the United States to its advantage, and it has done so. How can we object to that? If that angle helps in stopping the war, would you want them not to act and let the war continue? We want the war to stop. If any country can play a role in that, it should. And if we can play an even better role, then we should do so," he said.
On unemployment in J-K, the chief minister said the issue cannot be resolved overnight, and government jobs alone are not the solution.
He stressed the need to explore alternative avenues, highlighting the importance of Mission Yuva in promoting entrepreneurship.
"Mission Yuva provides not just funding but also support in preparing DPRs and post-startup assistance, such as marketing. In just nine months, distributing Rs 1,000 crore and approving numerous schemes is a significant achievement," he said.
Abdullah credited the coordination between the government and Jammu and Kashmir Bank for the scheme's progress.
