Facebook faces lawsuit for hiding job ads from women
Washington, Sep 19 : The American Civil Liberties Union (ACLU) is suing Facebook on behalf of three women job seekers who accused the social media giant of posting ads that are shown only to men.
The ACLU, along with the Communications Workers of America and the employment law firm Outten & Golden LLP, on Tuesday filed charges with the US Equal Employment Opportunity Commission against Facebook.
The women job seekers accused Facebook for targeting ads for jobs in male-dominated fields to younger male Facebook users only -- excluding all women and non-binary individuals, as well as older male users.
"The case is brought on behalf of three job seekers and the Communications Workers of America, on behalf of a proposed class of millions of job applicants. It alleges that these job advertising practices violate federal civil rights laws prohibiting sex and age discrimination in employment," Galen Sherwin from ACLU Women's Rights Project wrote in a blog post.
Facebook requires users to identify their sex in the binary categories of male or female in order to even open an account.
"While users can later change their sex designation and select from among a few dozen options to describe their gender identity, Facebook still requires users to choose gendered pronouns (male, female, or neutral), which it then offers to advertisers for purposes of gender-based ad targeting.
"Facebook delivers the ad accordingly, including a notice that the user is seeing the ad because of their sex," the ACLU said.
The lawsuit claimed that Facebook let 10 employers, including a police department, to run advertisements excluding women and nonbinary users.
Facebook responded to the allegations, saying there is no place for discrimination on Facebook.
"It's strictly prohibited in our policies, and over the past year, we've strengthened our systems to further protect against misuse," Download reported, quoting a Facebook spokesperson.
Facebook is "reviewing the complaint and look forward to defending our practices," the spokesperson added.
According to the ACLU, Facebook also offers advertisers the ability to use what it calls "Lookalike Targeting," which allows advertisers to target customers with traits similar to those of their customer base.
It's important to note that online platforms like Facebook are generally not liable for content published by others.
"But in this case, Facebook is doing much more than merely publishing content created by others. It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers' sex-based preferences," the ACLU emphasised.
Facebook must change its platform to prevent advertisers from exploiting user data for discriminatory purposes, and ensure once and for all that all users, regardless of gender, race, age, or other protected status, are given a fair shake, said the ACLU.
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Karnataka leads in AI: Minister Priyank Kharge at Impact Summit
Bengaluru (PTI): Minister Priyank Kharge on Wednesday highlighted the state’s leadership in AI and deep technology while engaging with global industry leaders and startups at a four-day summit held in New Delhi, officials said.
During the event, Priyank witnessed the signing of a strategic MoU between H Company and St John’s Medical College & Research Institute, Bengaluru, to pilot advanced enterprise AI for hospital operations and workflow automation, strengthening responsible AI in healthcare, the minister’s office said in a statement here.
Speaking on the sidelines of the India AI Impact Summit, the minister said Karnataka is ahead of the curve in AI.
“We are already home to leading global AI players such as Harvey AI and Anthropic, and The Walt Disney Company is expanding its AI network in Bengaluru,” he added.
Noting Bengaluru’s position among the top global cities for AI talent, he added, “Under our DeepTech Decade, we are supporting startups with grants of up to Rs 1 crore. We are engaging with global leaders and innovators to ensure responsible AI use, build the right skill sets, create strong incubators, and establish Centres of Excellence that can foster startups and strengthen e-governance.”
The minister also attended a roundtable organised by the US-India Business Council (USIBC), where discussions focused on strengthening technology collaboration, investment partnerships, and innovation-led growth between Karnataka and global enterprises.
He met Timo Harakka, Member of Parliament of Finland, to explore possibilities for collaboration between Karnataka and Finland in AI and deep-tech sectors, including joint research, innovation partnerships, and startup exchanges.
The Karnataka IT Minister also visited the Indian Army showcase at the summit, which featured advanced AI-driven defence and strategic technology applications, highlighting the role of AI in national security and modernisation efforts.
He toured the Karnataka Pavilion and the ArtPark Pavilion, interacting with founders and teams from Karnataka’s innovation ecosystem and reviewing emerging AI and deep-tech solutions, the statement added.
