Facebook unveils three-pronged strategy to fight fake news
San Francisco, May 24: To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.
Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.
The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.
"False news is bad for people and bad for Facebook. We're making significant investments to stop it from spreading and to promote high-quality journalism and news literacy," Lyons said.
Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.
Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories.
"It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse," Lyons added.
Although false news does not violate Facebook's Community Standards, it often violates the social network's polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.
"For example, if we find a Facebook Page pretending to be run by Americans that's actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we'll take down that whole Page, immediately eliminating any posts they made that might have been false," Lyons explained.
Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam.
"We now block millions of fake accounts every day when they try to register," Lyons added.
A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said.
If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show.
"We're figuring out spammers' common tactics and reducing the distribution of those kinds of stories in News Feed. We've started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as 'ad farms'," Lyons said.
"We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution," Lyons said.
Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles.
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Three new cubs born to Cheetah Gamini in MP's Kuno Park; India's count rises to 38
Sheopur (MP) (PTI): Cheetah 'Gamini' has given birth to three cubs at the Kuno National Park in Madhya Pradesh, taking the number of these big cats in India to 38, Union Environment Minister Bhupender Yadav said on Wednesday.
Describing it as a "roaring" success of the government's ambitious Cheetah re-introduction programme, Yadav said it is a powerful symbol of the country’s determined and historic conservation effort.
Gamini was translocated to India from South Africa as part of the ambitious project launched in September 2022 to revive the population of the world's fastest land animal in India, which had gone extinct decades ago.
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Yadav, in a post on X, said, “Kuno welcomes three new cubs - A roaring new chapter at Kuno on the occasion of completion of 3 years of arrival of cheetahs from South Africa. Celebrations echo through Kuno National Park as Gamini, the South African cheetah and second-time mother, has brought 3 new cubs into the world."
This joyful arrival marks the ninth successful cheetah litter on Indian soil and takes the number of surviving Indian-born cubs to 27, he said.
With these newest additions, India's total cheetah population has now reached 38 - a powerful symbol of the country's determined and historic conservation effort, Yadav highlighted.
Each birth strengthens the foundation of Project Cheetah and reflects the passion, perseverance, and round-the-clock dedication of the field staff and veterinary teams who have nurtured this dream into reality, he said.
"A moment of pride for Kuno, and for India—may Gamini and her three little sprinters grow strong and carry the nation’s cheetah revival story forward with speed and grace," the minister added.
Chief Minister Mohan Yadav noted that Madhya Pradesh is a powerful centre for cheetah reintroduction.
This is a historic achievement for the entire country in the direction of wildlife conservation, biodiversity, and environmental balance, the CM said in a post on X.
It is a matter of immense joy that under Project Cheetah, the female cheetah ‘Gamini’ who arrived from South Africa has given birth to three cubs, he said.
"With the completion of three years of cheetahs’ arrival at Kuno National Park in Sheopur district, this is the 9th successful birth (of a litter). The total number of cheetahs in India has now increased to 38," Yadav added.
Earlier this month, cheetah Aasha, translocated to India from Namibia, gave birth to five cubs in KNP.
