Google cracked down on 2.9 million ad accounts during India’s Lok Sabha election year
New Delhi: In a sweeping global crackdown on digital advertising violations, Google said that it took down over 2.9 million ad accounts originating from India during the 2024 Lok Sabha election year.
The tech giant disclosed this data in its 2024 Ads Safety Report, noting a significant increase in enforcement actions compared to the previous year. As cited by The Indian Express on Thursday, Google blocked or removed more than 10.7 million election-related ads from unverified advertisers globally—up 46 percent from 7.3 million in 2023.
“The volume of election ads compared to our overall numbers is very small. But it’s a very important set, which is why we take additional focus on election ads. The big outlier at the top-level is accounts suspended, and those were more for broader concerns around scams or fraud,” IE report quoted Alex Rodriguez, General Manager, Ads Safety, Google, as saying.
Although Rodriguez declined to disclose the percentage of overall election ads in 2024, he emphasised that 2024 saw numerous political parties spending substantial sums of money on digital advertising campaigns in the run up to the general elections.
According to the saffron party’s expenditure report on contesting the 2024 Lok Sabha elections, the Bharatiya Janata Party (BJP)—which returned to power for a third consecutive term—spent Rs 156.95 crore on advertisements through Google-owned platforms, and an additional Rs 24.63 crore on Meta platforms.
Google said that it blocked or removed a total of 5.1 billion ads last year and 39.2 million advertiser accounts globally, a dramatic increase from 12.7 million advertiser accounts in 2023, the report added. Out of the 39.2 million, around 2.9 million suspended ad accounts were registered in India. The majority of these accounts were taken down before they served a single ad, the search giant clarified.
A concerning trend identified in 2024 was the rise in public figure impersonation scams, where malicious actors used AI-generated images and audio to falsely an affiliation from celebrities or politicians. Rodriguez noted that these elements were promoted widely as advertisements on Google’s platforms.
Apart from removing policy-violating ads, Google also restricts content that may be legally contentious or culturally inappropriate based on the audience and the region.
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T20 WC star Samson named ICC Men's Player of the Month for March
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Dubai (PTI): India opener Sanju Samson was on Tuesday named ICC Men's Player of the Month for March, capping a stellar run that saw him play a defining role in the team's triumphant T20 World Cup campaign.
Samson did not get to play in the early part of the tournament but was the standout performer in the big games towards the end and helped India retain the title.
His latest honour also extends a unique streak, with players from different countries winning the award over the past five months including South Africa's Simon Harmer, Australia's Mitchell Starc, New Zealand's Daryl Mitchell and Pakistan's Sahibzada Farhan.
"Winning the ICC Player of the Month award is an incredible feeling, especially as it comes during what has been the most unforgettable phase of my cricketing journey. Playing a part in India's triumph at the Men's T20 World Cup was truly a dream realised, and it took some time for the magnitude of that moment to fully sink in," Samson said.
"This is an exciting era for Indian cricket, with immense talent across the board. I feel grateful for the opportunities I've received, and for the trust and support from my team-mates and coaching staff that have allowed me to perform at my best."
Not a regular part of the playing XI in the initial stages of the tournament, Samson was eventually called up for India's must-win Super 8 fixtures. After starting off with 24 against Zimbabwe, he picked form and didn't look back.
The opener missed out on a century against the West Indies by just three runs, but his attacking 97 not out set up India's spot in the semifinal.
A blistering 89 against England at the Wankhede helped India to 253 for 7, and the target proved elusive for the English who missed out by seven runs on March 5.
An equally amazing 89 was churned out during India's successful title defence in Ahmedabad, securing a 96-run win.
In the three crucial T20Is he was a part of in March, Samson notched up 275 runs at an astonishing average of 137.50 and a stunning strike rate of 199.27.
This is the first time that Samson has secured an ICC Men's Player of the Month honour.
New Zealand captain Melie Kerr won the women's honour for the third time, after an outstanding series against Zimbabwe and South Africa.
Taking over the white-ball teams from Sophie Devine, Kerr's captaincy seemed to have brought out the best in her with both the ball and the bat. In the Zimbabwe ODI series, she managed to snap 16 wickets in just three matches, including her career-best figures of 7/34.
Additionally, she also contributed with the bat, being the third highest run-scorer in the ODIs, scoring 140 runs across three games with an average of 46.67 in the counting month.
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