Google launches new online ad tool for small businesses
San Francisco, June 28 : To help small businesses connect with relevant customers online, Google has introduced "Smart" campaigns which allow them to create ads in minutes.
The tech giant on Wednesday also announced that its lineup of ad products called "Google AdWords" will henceforth be known as "Google Ads".
"With the introduction of Google Ads, small business can now use Smart campaigns, our new default ads experience," Google's Product Management Director Kim Spalding wrote in a blog post.
"We'll be rolling out Smart campaigns to the US today and globally through the end of this year," Spalding said. Google first introduced its lineup of ad products nearly 18 years ago.
"We built Smart campaigns by tailoring the innovation and advertising technology available with Google Ads for small business owners. You can now create ads in minutes and drive real results - like making your phone ring, sending leads to your website, or bringing customers to your store," Spalding said.
Google said it will also launch a new advertising tool called "Image Picker" later this year.
"Images help your products or services stand out, and later this year we will launch Image Picker, making it easier for you to showcase what makes your business unique," Spalding said.
This tool will allow businesses to pick top three images from suggestions provided by Google or upload their own. "We'll help you get results by testing combinations of the text and images you selected," Spalding added.
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PM Modi, Serbian prez discuss ways to deepen cooperation across multiple sectors
New Delhi (PTI): Prime Minister Narendra Modi on Wednesday met President of Serbia Aleksandar Vučić and discussed ways to deepen cooperation in areas such as defence, manufacturing, fertilisers and infrastructure.
The meeting took place on the sidelines of the India AI Impact Summit being held here from February 16-20.
"Met President Aleksandar Vučić on the sidelines of the India AI Impact Summit. We discussed ways to deepen cooperation in areas such as defence, manufacturing, DPI, fertilisers and infrastructure. For many years, India and Serbia have worked closely and I am confident our ties will gain even more momentum in the times to come," Modi wrote on X.
Vučić said the two leaders were proud of the friendship between Serbia and India, and the people of the two nations.
"India is a reliable and important partner for us, and we want to deepen economic exchange and encourage new investment projects. I am especially happy because India wants significant participation in the Serbian #Expo," he said in a post on X in Serbian.
The India AI Impact Expo features more than 600 high-potential startups and 13 country pavilions showcasing international collaboration in the artificial intelligence (AI) ecosystem. Over 20 heads of state, 60 ministers and 500 global AI leaders are attending the summit.
