Musk says Twitter to change logo to 'X' from the bird. Changes could come as early as Monday
New York (AP): Elon Musk said Sunday that he plans to change the logo of Twitter to an "X" from the famous blue bird, marking what would be the latest big change since he bought the social media platform for
44 billion last year.
In a series of posts on his Twitter account starting just after 12 a.m. ET, Twitter's owner said that he's looking to make the change worldwide as soon as Monday.
"And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk wrote on his account.
The change isn't surprising given Musk's long history with the name "X," says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that "buying Twitter is an accelerant to creating X, the everything app."
Musk's rocket company, Space Exploration Technologies Corp., is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
"Not sure what subtle clues gave it way, but I like the letter X," Musk tweeted Sunday.
Hours later on Sunday, Linda Yaccarino, the longtime NBC Universal executive Musk appointed as Twitter CEO in May, weighed in on the move.
"It's an exceptionally rare thing in life or in business that you get a second chance to make another big impression," she wrote on her Twitter account. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
Yaccarino wrote on Twitter that X would be "the future state of unlimited interactivity centered in audio, video, messaging, payments/banking creating a global marketplace for ideas, goods, services, and opportunities."
But the change on Twitter was met with skepticism on the social media platform.
The change will be very confusing to a huge chunk of the Twitter's audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
"They won't get it," he said. "It's a fitting end to a phenomenal unwinding of an iconic brand and business."
Earlier this month, Musk put new curfews on his digital town square, a move that met with sharp criticism it could drive away more advertisers and undermine its cultural influence as a trendsetter.
The higher tweet-viewing threshold is part of an 8-per-month subscription service that Musk rolled out earlier this year in an attempt to boost Twitter revenue. Revenue has dropped sharply since Musk took over the company and laid off roughly three-fourths of the workforce to slash costs and avoid bankruptcy.
Luring advertisers is essential for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing damage to their brands in the enveloping chaos. Advertisers have cut back on spending partly because of changes Musk has made that has allowed for more hateful content to flourish and that has offended a wider part of the platform's audience.
Musk said in late April that advertisers had returned, but provided no specifics.
Musk's move to change Twitter's logo to an "X" also comes as Twitter faces new competition from Meta's new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been upset with Twitter.
Threads is being billed as a text-based version of Meta's photo-sharing app Instagram that the company has said offers "a new, separate space for real-time updates and public conversations."
In the first five days of its launch, 100 million people had signed up for Threads, according to a post on Threads by Instagram head Adam Mosseri.
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Three new cubs born to Cheetah Gamini in MP's Kuno Park; India's count rises to 38
Sheopur (MP) (PTI): Cheetah 'Gamini' has given birth to three cubs at the Kuno National Park in Madhya Pradesh, taking the number of these big cats in India to 38, Union Environment Minister Bhupender Yadav said on Wednesday.
Describing it as a "roaring" success of the government's ambitious Cheetah re-introduction programme, Yadav said it is a powerful symbol of the country’s determined and historic conservation effort.
Gamini was translocated to India from South Africa as part of the ambitious project launched in September 2022 to revive the population of the world's fastest land animal in India, which had gone extinct decades ago.
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Yadav, in a post on X, said, “Kuno welcomes three new cubs - A roaring new chapter at Kuno on the occasion of completion of 3 years of arrival of cheetahs from South Africa. Celebrations echo through Kuno National Park as Gamini, the South African cheetah and second-time mother, has brought 3 new cubs into the world."
This joyful arrival marks the ninth successful cheetah litter on Indian soil and takes the number of surviving Indian-born cubs to 27, he said.
With these newest additions, India's total cheetah population has now reached 38 - a powerful symbol of the country's determined and historic conservation effort, Yadav highlighted.
Each birth strengthens the foundation of Project Cheetah and reflects the passion, perseverance, and round-the-clock dedication of the field staff and veterinary teams who have nurtured this dream into reality, he said.
"A moment of pride for Kuno, and for India—may Gamini and her three little sprinters grow strong and carry the nation’s cheetah revival story forward with speed and grace," the minister added.
Chief Minister Mohan Yadav noted that Madhya Pradesh is a powerful centre for cheetah reintroduction.
This is a historic achievement for the entire country in the direction of wildlife conservation, biodiversity, and environmental balance, the CM said in a post on X.
It is a matter of immense joy that under Project Cheetah, the female cheetah ‘Gamini’ who arrived from South Africa has given birth to three cubs, he said.
"With the completion of three years of cheetahs’ arrival at Kuno National Park in Sheopur district, this is the 9th successful birth (of a litter). The total number of cheetahs in India has now increased to 38," Yadav added.
Earlier this month, cheetah Aasha, translocated to India from Namibia, gave birth to five cubs in KNP.
