Musk says Twitter to change logo to 'X' from the bird. Changes could come as early as Monday
New York (AP): Elon Musk said Sunday that he plans to change the logo of Twitter to an "X" from the famous blue bird, marking what would be the latest big change since he bought the social media platform for
44 billion last year.
In a series of posts on his Twitter account starting just after 12 a.m. ET, Twitter's owner said that he's looking to make the change worldwide as soon as Monday.
"And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk wrote on his account.
The change isn't surprising given Musk's long history with the name "X," says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that "buying Twitter is an accelerant to creating X, the everything app."
Musk's rocket company, Space Exploration Technologies Corp., is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
"Not sure what subtle clues gave it way, but I like the letter X," Musk tweeted Sunday.
Hours later on Sunday, Linda Yaccarino, the longtime NBC Universal executive Musk appointed as Twitter CEO in May, weighed in on the move.
"It's an exceptionally rare thing in life or in business that you get a second chance to make another big impression," she wrote on her Twitter account. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
Yaccarino wrote on Twitter that X would be "the future state of unlimited interactivity centered in audio, video, messaging, payments/banking creating a global marketplace for ideas, goods, services, and opportunities."
But the change on Twitter was met with skepticism on the social media platform.
The change will be very confusing to a huge chunk of the Twitter's audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
"They won't get it," he said. "It's a fitting end to a phenomenal unwinding of an iconic brand and business."
Earlier this month, Musk put new curfews on his digital town square, a move that met with sharp criticism it could drive away more advertisers and undermine its cultural influence as a trendsetter.
The higher tweet-viewing threshold is part of an 8-per-month subscription service that Musk rolled out earlier this year in an attempt to boost Twitter revenue. Revenue has dropped sharply since Musk took over the company and laid off roughly three-fourths of the workforce to slash costs and avoid bankruptcy.
Luring advertisers is essential for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing damage to their brands in the enveloping chaos. Advertisers have cut back on spending partly because of changes Musk has made that has allowed for more hateful content to flourish and that has offended a wider part of the platform's audience.
Musk said in late April that advertisers had returned, but provided no specifics.
Musk's move to change Twitter's logo to an "X" also comes as Twitter faces new competition from Meta's new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been upset with Twitter.
Threads is being billed as a text-based version of Meta's photo-sharing app Instagram that the company has said offers "a new, separate space for real-time updates and public conversations."
In the first five days of its launch, 100 million people had signed up for Threads, according to a post on Threads by Instagram head Adam Mosseri.
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Noida labour unrest: UP govt orders interim hike in minimum wages, says final wage fixation soon
Noida (PTI): The Uttar Pradesh government has directed an interim hike in minimum wages across worker categories following unrest in Noida, with revised rates coming into effect from April 1 retrospectively, officials here said on Tuesday.
The wage hike translates into an increase of up to Rs 3,000 across categories, with workers in Gautam Buddh Nagar and Ghaziabad witnessing a rise of up to 21 per cent in their monthly earnings, they said
The process for final wage fixation would be taken up through a wage board to be constituted soon, and the government is also considering additional welfare measures related to workers' health, pension and education of their children, Industrial Development Commissioner Deepak Kumar said.
The wage increase has been done by the high-powered committee, formed to look into the labour issues after large-scale protests by factory workers in Noida on Monday, to provide immediate financial relief to the workers, the officials said.
"The decision was approved by the Chief Minister of Uttar Pradesh late last night," Gautam Buddh Nagar District Magistrate Medha Roopam said.
According to a statement, the committee is working towards resolving industrial discord through dialogue and coordination, while also considering further measures to address workers' concerns.
Chief Minister Yogi Adityanath appealed to employers to ensure timely payment of wages, proper overtime compensation, weekly offs, bonuses and social security benefits, while maintaining safe working conditions, particularly for female workers, the statement said.
In Gautam Buddh Nagar and Ghaziabad, unskilled workers will now get Rs 13,690 per month, up from Rs 11,313, while semi-skilled workers will receive Rs 15,059, and skilled workers Rs 16,868, according to an official statement.
For other municipal corporation areas, the revised monthly wages have been fixed at Rs 13,006 for unskilled workers, Rs 14,306 for semi-skilled workers, and Rs 16,025 for skilled workers.
In the remaining districts, unskilled workers will get Rs 12,356 per month, semi-skilled workers Rs 13,591, and skilled workers Rs 15,224. The decision follows consultations with employers' bodies and labour organisations.
The government said suggestions and objections were examined to ensure a "balanced and practical" outcome.
The statement said that industries are facing global economic challenges, including rising input costs and declining exports, even as workers' demands regarding wages, overtime, safety and working conditions remain "relevant and important."
"In such a situation, it is essential to adopt a balanced approach between industry and labour," the government said, adding that provisions under the new labour codes aim to ensure fair wages and protect workers' interests.
It said it is considering an interim increase in wages based on indexation and will initiate the process for final wage fixation on the recommendations of a wage board to be constituted soon.
Meanwhile, the government dismissed as "fake and misleading" reports circulating on social media claiming that a uniform minimum wage of Rs 20,000 per month had been fixed for workers.
Clarifying the position, it said the process of determining a national "floor wage" under the new labour codes is underway at the central level and no such notification had been issued.
Industrial Development Commissioner Deepak Kumar said the decision on wage hike was taken following a detailed review of the recent developments and was aimed at providing immediate financial relief to workers while maintaining a balanced approach.
"The Uttar Pradesh government, on the directions of the Chief Minister, has decided to implement an interim increase in minimum wages. The highest increase has been given to the skilled category, and in Gautam Buddh Nagar and Ghaziabad, the hike goes up to 21 per cent. These revised rates will be effective from April 1, 2026," he said.
The committee, which visited Noida following the unrest, said workers' representatives had maintained that their agitation was peaceful and centred around demands such as wage hikes, weekly offs, double overtime pay, safety and dignified working conditions.
At the same time, the possibility of the involvement of "external elements" in the violence was flagged, with workers themselves expressing apprehension about outsiders fuelling the unrest, they said.
To address grievances and ensure better coordination, the administration has set up a dedicated control room at the district level. Workers can register complaints and seek assistance through helpline numbers 120-2978231, 120-2978232, 120-2978862 and 120-2978702, officials said.
The state government has also issued strict directions for action against anti-social elements involved in the violence, launching a special drive to identify such individuals through technical surveillance, intelligence inputs and local information gathering.
The officials said those found responsible would face stringent legal action, including arrests and criminal cases, asserting that attempts to disturb industrial harmony and law and order would not be tolerated.
So far, over 300 people have been arrested and seven FIRs lodged at different police stations in connection with Monday's violence, Police Commissioner Laxmi Singh said on Tuesday.
