New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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DC beat PBKS by three wickets, keep playoff hopes alive
Dharamsala (PTI): Half-centuries from skipper Axar Patel and David Miller powered Delhi Capitals to a thrilling three-wicket win over Punjab Kings and kept their slim playoff hopes alive in the Indian Premier League here on Monday.
Sent in to bat, Priyansh Arya (56 off 33) and Prabhsimran Singh (18) shared 78 runs off 41 balls for the opening wicket for PBKS.
After their departure, Shreyas Iyer (59 not out off 36 balls) and Cooper Connolly (38 off 27) took responsibility to carry the innings forward as PBKS posted 210 for five.
In reply, DC slipped to 74 for four but Axar (56) and Miller (51) resurrected the chase, while Ashutosh Sharma and Madhav Tiwari completed the task, scoring 216 for seven in 19 overs.
Mitchell Starc (2/57) and Madhav (2/40) picked up two wickets each for DC.
For PBKS, Arshdeep Singh (2/21), Ben Dwarshuis (1/51) and Marcus Stoinis (1/44) were among the wicket-takers.
Brief Scores:
Punjab Kings: 210 for 5 in 20 overs (Shreyas Iyer 59 not out, Priyansh Arya 56; Madhav Tiawai 2/40).
Delhi Capitals: 219 for 7 in 19 overs (Axar Patel 56, David Miller 51; Arshdeep Singh 2/21)
