New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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Congress cites Maniben Patel's diary entries, asks Rajnath to apologise for Babri claim
New Delhi (PTI): The Congress on Saturday shared diary entries of Vallabhbhai Patel's daughter from a book to rebut Defence Minister Rajnath Singh's claim that India's first prime minister, Jawaharlal Nehru, wanted to build the Babri masjid using public funds, and demanded that Singh apologise for spreading "falsehoods".
Congress general secretary in charge of communications, Jairam Ramesh, claimed the defence minister was spreading falsehoods to “improve his relationship” with Prime Minister Narendra Modi.
“Here is Maniben's original diary entry in Gujarati on pages 212-213 in the book ‘Samarpit Padchhayo Sardarno’ by CA R S Patel 'Aaresh', published by Sardar Patel Vallabhbhai Patel Memorial Society, 2025,” Ramesh said on X, sharing screenshots of the relevant pages from the book.
“There is a huge difference between what is contained in the original diary entry and what Rajnath Singh ji and his fellow ‘distorians’ are propagating,” Ramesh said.
“The Defence Minister must apologise for the falsehoods he is spreading, simply to improve his relationship with the PM,” he claimed.
The Congress had earlier termed Singh's claim that Nehru wanted to build the Babri masjid using public funds a “lie” and “WhatsApp university story”, and said the defence minister should not walk in Prime Minister Narendra Modi's path.
Addressing a gathering at Sadhli village in Gujarat's Vadodara district last Tuesday, Singh said Nehru wanted to build the Babri masjid using public funds, but Sardar Vallabhbhai Patel didn't allow his plans to succeed.
The BJP had cited a book by Vallabhbhai Patel's daughter to double down on Singh's claims, and said the first prime minister also said he felt "repelled" by some of the temples in south India despite their beauty.
“The source of what Rajnath Singh said is the 'Inside Story of Sardar Patel, Diary of Maniben Patel'," BJP Rajya Sabha MP and national spokesperson Sudhanshu Trivedi had said at a press conference at the party headquarters while responding to media queries on the issue.
Trivedi claimed that on Page 24 of the book, it is written that Nehru also raised the question of the Babri mosque, but Sardar Patel made it clear that the government could not spend any money on building a mosque.
