New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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Three new cubs born to Cheetah Gamini in MP's Kuno Park; India's count rises to 38
Sheopur (MP) (PTI): Cheetah 'Gamini' has given birth to three cubs at the Kuno National Park in Madhya Pradesh, taking the number of these big cats in India to 38, Union Environment Minister Bhupender Yadav said on Wednesday.
Describing it as a "roaring" success of the government's ambitious Cheetah re-introduction programme, Yadav said it is a powerful symbol of the country’s determined and historic conservation effort.
Gamini was translocated to India from South Africa as part of the ambitious project launched in September 2022 to revive the population of the world's fastest land animal in India, which had gone extinct decades ago.
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Yadav, in a post on X, said, “Kuno welcomes three new cubs - A roaring new chapter at Kuno on the occasion of completion of 3 years of arrival of cheetahs from South Africa. Celebrations echo through Kuno National Park as Gamini, the South African cheetah and second-time mother, has brought 3 new cubs into the world."
This joyful arrival marks the ninth successful cheetah litter on Indian soil and takes the number of surviving Indian-born cubs to 27, he said.
With these newest additions, India's total cheetah population has now reached 38 - a powerful symbol of the country's determined and historic conservation effort, Yadav highlighted.
Each birth strengthens the foundation of Project Cheetah and reflects the passion, perseverance, and round-the-clock dedication of the field staff and veterinary teams who have nurtured this dream into reality, he said.
"A moment of pride for Kuno, and for India—may Gamini and her three little sprinters grow strong and carry the nation’s cheetah revival story forward with speed and grace," the minister added.
Chief Minister Mohan Yadav noted that Madhya Pradesh is a powerful centre for cheetah reintroduction.
This is a historic achievement for the entire country in the direction of wildlife conservation, biodiversity, and environmental balance, the CM said in a post on X.
It is a matter of immense joy that under Project Cheetah, the female cheetah ‘Gamini’ who arrived from South Africa has given birth to three cubs, he said.
"With the completion of three years of cheetahs’ arrival at Kuno National Park in Sheopur district, this is the 9th successful birth (of a litter). The total number of cheetahs in India has now increased to 38," Yadav added.
Earlier this month, cheetah Aasha, translocated to India from Namibia, gave birth to five cubs in KNP.
