New monetization policy of YouTube to allow channels with 500 subscribers to earn from content
San Francisco: Youtube content creators gear up for a happy announcement from Youtube, as the video sharing platform has announced new monetisation opportunities for those with just 500 subscribers.
The Google-owned video platform is bringing significant changes to its monetisation policies, offering a leap of opportunities to small and struggling creators on the platform. In a recent announcement, YouTube revealed its decision to decrease the qualifying criteria for the YouTube Partner Program, granting creators with smaller audiences access to a broader range of monetization options.
Creators who wanted to join the YouTube Partner Program and monetize their content previously had to meet specific criteria. However, YouTube has now lowered the eligibility limit, requiring only 500 subscribers, half of the previous requirement. Additionally, the watch hour criteria has been reduced from 4,000 to 3,000, and the Shorts views requirement has decreased from 10 million to 3 million. The policy will be initially implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While this update allows smaller creators to monetize their content, they will still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has been actively encouraging creators to generate revenue, particularly through its ad revenue sharing program for Shorts. The platform aims to incentivize creators and enhance its short-form content offerings by enabling them to monetize their content.
Similar to YouTube, TikTok has also taken steps to support creator monetization. Recently, TikTok introduced the Series feature, a video paywall that initially required over 10,000 followers to access. However, creators with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously invitation-only. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can access this program, allowing them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms demonstrate a positive shift in supporting smaller creators and diversifying monetization options. These changes enable creators to generate income and sustain their creative endeavours.
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CCB busts counterfeiting ring in Bengaluru, seizes fake products worth ₹95 lakh
Bengaluru: The Central Crime Branch (CCB) has apprehended a gang engaged in the clandestine manufacturing and distribution of counterfeit products bearing the names of prominent brands. The company, spanning five years, targeted everyday consumer goods.
The arrested individuals, Shiv Patil, Daulat Singh, and Shubham, were apprehended following a thorough investigation after complaints from companies such as Hindustan Unilever Limited and Reckitt Benckiser India Limited. The CCB's intervention led to the dismantling of the illicit network.
During a raid on a godown in Wilson Garden and factories in Rampur and Bidarahalli near Avalahalli, authorities seized a lot of counterfeit items including Surf Excel, Vim Liquid, Lifebuoy Hand Wash, Rin, Wheel Detergent Powder, Red Label Tea Powder, Lyzal, and Harpic. The total value of the confiscated goods amounts to ₹95 lakh.
Originating from North India, the arrested suspects had established themselves in Bengaluru several years ago. Allegedly mentored by a notorious figure in counterfeit trade, Mahesh Gandhi, they assimilated the trade's intricacies before branching out to create their own organised network. Shiv Patil specialised in manufacturing the counterfeit goods, while Daulat Singh oversaw their distribution, a venture they diligently pursued for half a decade.
A case has been registered at the Wilson Garden Police Station.
