Ronaldo criticised for Herbalife endorsement amid health concerns raised by 'Liver Doc'
NDTV deletes related story
Cristiano Ronaldo’s recent endorsement of Herbalife’s Formula 1 meal replacement shake has drawn sharp criticism, with hepatologist Dr. Cyriac Abby Phillips, known as "The Liver Doc," highlighting potential health risks associated with the product. Dr. Phillips took to X (formerly Twitter), urging caution about products like Herbalife due to past controversies surrounding liver health concerns. His response gained significant traction, resonating with many followers concerned about Ronaldo’s influence on public health choices.
Ronaldo promoted the shake as a “healthy breakfast option” on his social media, presenting it as a balanced source of protein, fibre, vitamins, and minerals. His post, accompanied by hashtags like #Herbalife and #HealthyBreakfast, sparked a community fact-check and ignited a debate over the ethics and transparency of celebrity endorsements.
A good way to start the day? A healthy breakfast. Herbalife Formula 1 delivers a balanced mix of protein, fiber, vitamins, and minerals.#Herbalife #HealthyBreakfast pic.twitter.com/0N3O59FWZP
— Cristiano Ronaldo (@Cristiano) November 7, 2024
Users quickly pointed out Ronaldo’s failure to disclose the post as a paid advertisement, which violates social media endorsement regulations. The platform added a community note, alerting viewers that the footballer had not been transparent about his relationship with Herbalife.
Christiana Ronaldo just got community noted by @theliverdr pic.twitter.com/vm2ph5HVcQ
— Zee (@MhaskarChief) November 8, 2024
Dr. Phillips criticised Ronaldo’s endorsement, warning that Herbalife products had raised liver health concerns. He stated, “A healthy breakfast is, of course, a great start to the day, but not with products that have raised concerns over liver health.” He also urged influencers to prioritise ethical advertising when endorsing products with potential health risks, linking sources supporting his claim.
A good way to start the day? A healthy breakfast.
— TheLiverDoc (@theliverdr) November 8, 2024
No doubt. But Herbalife has no role in it.
Herbalife is a multilevel marketing pyramid scheme company which manufactures low quality mixed protein made from pea and soy and includes other dangerous botanicals, all the while… https://t.co/jsO4l5TH22
This incident also revived debate over Ronaldo’s past stance against sugary drinks like Coca-Cola. During UEFA Euro 2020, Ronaldo famously removed Coca-Cola bottles from view at a press conference, suggesting people should drink water instead. This gesture, widely perceived as an endorsement of healthier choices, even impacted Coca-Cola’s market value.
Now, Ronaldo’s endorsement of Herbalife has led to accusations of inconsistency, with critics questioning his stance on health-related endorsements.
Cristiano Ronaldo:
— M (@monsefp29) November 10, 2024
Coca cola ❌😡🤬
Herbalife ✅🥰🫶🏼 https://t.co/Hr29A9QTxn
This is one of the biggest ponzy scheme ever across continents. But I was surprised by Ronaldo's post. During a press conference at UEFA Euro 2020 in June 2021, Cristiano removed two Coca-Cola bottles placed in front of him and held up a water bottle. And now U-turn?? pic.twitter.com/sAbJfBFKD5
— Pragya Nidhi (@Pragya_Nidhi1) November 10, 2024
Several Indian athletes, including Virat Kohli, Smriti Mandhana, Mary Kom, and Lakshya Sen, also faced similar criticism for appearing in front-page ads as Herbalife ambassadors in Indian newspapers on 10 November 2024.
And we have our celebs also endorsing this as well pic.twitter.com/QAePig1yuY
— Rajith Ramachandran (@rajithr14) November 10, 2024
NDTV initially reported on the backlash with a post titled “Kerala Doctor Calls Out Cristiano Ronaldo For Endorsing Herbalife: "Deprived Of Ethics”, but reportedly took down the article shortly after publication, sparking further speculation. Social media users speculated that NDTV's decision might have been influenced by external pressures or commercial interests, as the platform provided no official explanation.
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Bill to regulate deepfakes tabled in Lok Sabha
New Delhi (PTI): A Private Member's Bill seeking a clear legal framework for regulation of deepfakes has been introduced in the Lok Sabha.
The Regulation of Deepfake Bill, introduced by Shiv Sena leader Shrikant Shinde in the House on Friday, aims to protect citizens by mandating prior consent from individuals depicted in deepfake content.
"Misuse of deepfakes for harassment, deception and misinformation has escalated, creating an urgent need for regulatory safeguards," Shinde said.
The Bill also lists penalties for offenders creating or disseminating deepfake content with malicious intent.
"With advancements in artificial intelligence and deep learning, deepfake technology has emerged as a significant tool for media manipulation. While the technology has potential applications in education, entertainment and creative fields, it also poses severe risks when misused, threatening individual privacy, national security and public trust," Shinde said in the statement of objects and reasons in the Bill.
The proposed Bill seeks to establish a clear legal framework to govern the creation, distribution and application of deepfakes in India, said Shinde, a three-term Lok Sabha member from Kalyan.
The Bill also seeks to establish the Deepfake Task Force, a dedicated body to combat national security implications and evaluate the influence of deepfakes on privacy, civic participation, and potential election interference.
The task force will collaborate with academic and private sector institutions to develop technologies that detect manipulated content, thereby promoting credibility in digital media.
The Bill also proposes to establish a fund to support public and private sector initiatives in the detection and deterrence of advanced image manipulation.
A Private Member's Bill is a procedure of Parliament that enables lawmakers, who are not ministers, to draw attention to issues that might not be represented in Government Bills or to highlight the issues and gaps in the existing legal framework that require legislative intervention.
