Bangalore: In the ever-changing world of marketing, companies are constantly looking for new and innovative ways to promote their products. One recent trend that has taken the world by storm is the use of memes, and a Bengaluru-based company is taking this to the next level by hiring a dedicated "Chief Meme Officer" with a generous salary package of over 1 Lakh. Meanwhile, traffic and police authorities have also started to find one’s feet into the “Memeing” way of making the public aware of the rules and guidelines.

In one such instance, The Bangalore City Police on Sunday added a touch of humor to the RCB fan’s Sunday, with a tweet saying “Eee sala....trophy bagge gottilla, guidelines follow maadi parking pakka sigutte,” (We Don’t know about the Trophy, but do follow the guidelines you will certainly get a parking spot).

 

In addition to the above tweet,The police department's Twitter handle joined the meme marketing trend with its Witty Tweets on Road Safety during IPL 2023, as they wrote “We need more of these drives tonight. But only STRAIGHT DRIVES on the road tonight. DO NOT DRINK AND DRIVE or you'll be the next wicket.”

The tweets have received an overwhelming response over the sphere. Using memes in marketing and public service announcements has been well-received by the public, highlighting the power of humor and social media to effectively spread messages.

Amidst the scorching heat, RCB’s spectacular win against Mumbai Indians, however, proved to be an exhilarating one for RCB fans, particularly fans of Virat Kohli, as it stoked their enthusiasm for the tournament.

RCB dominated Mumbai Indians in their opening match of IPL 2023, winning by eight wickets in Bengaluru. Virat Kohli and Faf du Plessis put on a stunning 148-run opening partnership, with du Plessis scoring 73 off 43 balls. Mumbai Indians struggled early on and were 48/4 in 8.5 overs, but Tilak Verma's unbeaten 84 off 46 balls helped them reach a respectable total of 171/7. Verma combined with Nehal Wadhela and Arshad Khan to take the team out of trouble, but RCB comfortably chased down the target with Kohli remaining unbeaten on 82 off 49 balls.

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Visakhapatnam (PTI): India fought back gallantly through Prasidh Krishna and Kuldeep Yadav after Quinton de Kock struck his 23rd hundred, keeping South Africa to a manageable 270 in the third and series-deciding final ODI, here Saturday.

India won the toss after judging the spin of the coin incorrectly 20 times in a row. They had little hesitation in inserting the Proteas into bat, a clear indication of dew factor dominating the thought.

After Arshdeep Singh sent back Ryan Rickelton early, De Kock (106, 89b, 8x4, 6x4) struck his seventh century against India and put on 113 runs off 124 balls with skipper Temba Bavuma (48, 67b) as the visitors moved to a healthy position.

De Kock was severe on Prasidh (4/66), who erred on length continuously in his first spell (2-0-27-0). The left-hander biffed the pacer for 6, 6, 4 in his second over to milk 18 runs.

The 32-year-old quickly pounced on anything that was short, and pacers Prasidh and Harshit offered him plenty of feed on his pet areas.

Bavuma was more sedate, and made runs through those typical dabs and jabs, occasionally unfurling a drive of elan.

De Kock moved to fifty in 42 balls, and never let the tempo down reaching his hundred in 79 balls.

India found temporary relief when Ravindra Jadeja induced a false slash from Bavuma to get caught by Virat Kohli at point.

The tourists got another move on through a 54-run partnership between De Kock and Matthew Breetzkle for the third wicket, and at 168 for two in 28 overs they were in a good position to press on.

But Breetzke's punishment of part-time spinner Tilak Varma forced a rethink in the Indian camp, as skipper KL Rahul brought back Prasidh for a second spell.

What a masterstroke it turned out to be! The Karnataka man broke the back of South Africa’s top and middle order in an exceptional second spell (4-0-11-3).

Breetzke was the first man to go, trapped plumb in front with a straight one and four balls later Aiden Markram uppishly chipped a fuller delivery to Kohli at short covers.

Prasidh soon castled De Kock, whose ugly cross-batted swipe failed to connect a full length delivery from the pacer.

All of a sudden, SA found themselves at a shaky 199 for five, losing three wickets in the space of three overs.

Once Prasidh was done away with the top and middle-order, left-arm wrist spinner Kuldeep (4/41) took over and mopped up the tail as SA fell short of even a par total on this track.