Washington (The Conversation): While the cage fight between Meta CEO Mark Zuckerberg and Tesla CEO Elon Musk seems to be on hold, if these men do ever end up sparring, it'll give a whole new meaning to the term "tech bro."

The two billionaires' business interests have butted heads in the past: Musk's 2016 test launch of a SpaceX rocket destroyed Zuckerberg's USD 200 million satellite. In 2022, Musk said Zuckerberg shouldn't dominate social media and encouraged people to abandon Meta-owned Facebook. Meta also recently launched Threads, which competes directly with Musk's X, formerly known as Twitter.

But threatening to beat the pulp out of each other represents a new if not bizarre form of one-upmanship for the two men. At one point, it was rumored that the livestreamed fight would take place in Rome's Colosseum, where gladiators once gruesomely battled to the death.

What in the name of Maximus is going on?

Though Musk and Zuckerberg have attempted to frame their pugilistic pursuit as a once-in-a-generation event, they are far from alone. They join the ranks of other high-profile men in public and political positions who have shown off their physical strength to burnish their status.

As a gender scholar, I've seen how these fights let's call them "performances of virility" tend to coincide with beliefs that masculinity is either in crisis or under attack.

Money can't buy masculinity

You don't usually see two wealthy white billionaires duking it out. So what would Musk and Zuckerberg gain from fighting each other?

As sociologist Scott Melzer writes in his study of fight clubs, "Manhood Impossible," fighting is culturally associated with masculinity, and U.S. culture celebrates men's violence in the right contexts.

For white-collar white men, Melzer explains, fighting can help them to feel they have passed a test of adulthood and fulfilled the cultural requirement of strength. The fighting helps them prove to themselves that they are "real men," despite their soft probably manicured hands.

To me, the chest puffing between Musk and Zuckerberg is a desperate display of masculinity for two tech nerds with deep pockets. They say money can't buy happiness. Perhaps money can't buy masculinity, either.

Kris Paap, author of "Working Construction," explains that men who don't take risks are often seen by their peers as weak and effeminate. Men who risk their health and well-being, on the other hand, prove their bravado for the respect of their peers.

This is particularly the case for working-class men. But politicians have also put on gloves to fight for admiration and political clout through displays of physical prowess.

In 2012, Justin Trudeau squared off against Senator Patrick Brazeau in a boxing match. A member of Canada's Parliament who came from money and political royalty, Trudeau declared before the match that he was "put on this planet to do this I fight and I win."

After emerging from the bout victorious, Trudeau's image as a scrawny nepo baby all but evaporated. Three years later, he became prime minister just like his dad.

There are countless examples of other powerful men looking to showcase their virility. Russian President Vladimir Putin infamously rode horses shirtless, while U.S. President Joe Biden once said that when he was in high school, he would have taken Donald Trump "behind the gym and beat the hell" out of him.

For almost two centuries, performances of masculinity from William Henry Harrison to Donald Trump have been a part of successful U.S. presidential campaigns.

The end of men again and again

It is no coincidence that Musk vs. Zuckerberg comes at a time when there is popular perception that masculinity is in crisis. Women are obtaining college degrees at a faster clip than men, while income gaps are closing. Suicides and overdoses among men often termed "deaths of despair" are on the rise.

Belief in a "crisis of masculinity" spikes during times of progressive social change. And proponents of this view tend to blame feminists and other social progressives for critiquing traditionally masculine mores and values, which, they claim, is causing men to spiral.

Gender scholars point to the turn of the 20th century and the 1990s as other moments of social change that sparked similar anxieties.

In 1890, moves toward coeducation stoked debates around girls and boys being taught the same curriculum. Advocates suggested that sex shouldn't matter in the classroom and that girls' education should prepare them for jobs outside the home.

This didn't go over well with men who benefited from gender segregation. The Boy Scouts of America actually emerged in 1910 so that boys were assured a space where girls and women weren't allowed and where boys would be "sufficiently" acquainted with masculinity.

Similarly, the emergence of identity politics in the 1990s, which highlighted rights-based ideologies, scrutinized, in particular, the privileges of white men.

Today, social progress whether it's more women in the workplace, more women in political office or girls permitted to join what is now referred to as "the Scouts" seems to stoke men's insecurities.

You can see it in the popularity of men's rights advocates like Jordan Peterson, who claims men are being asked to castrate themselves in the name of equality. And you can see it in conservative commentator Ben Shapiro's scorn toward the "Barbie" movie, which has been lauded for calling out patriarchal values.

In these moments, men have historically taken predictable actions to reclaim the idea that they are inherently different from women and thus belong in different spaces.

Sociologist Martha McCaughey has pointed out how evolutionary biology has become the popular way to argue that men just can't help their "innate propensities."
This includes the urge to dominate others, whether that's in business, in bed or, yes, in the ring.

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Noida (PTI): The Uttar Pradesh government has directed an interim hike in minimum wages across worker categories following unrest in Noida, with revised rates coming into effect from April 1 retrospectively, officials here said on Tuesday.

The wage hike translates into an increase of up to Rs 3,000 across categories, with workers in Gautam Buddh Nagar and Ghaziabad witnessing a rise of up to 21 per cent in their monthly earnings, they said

The process for final wage fixation would be taken up through a wage board to be constituted soon, and the government is also considering additional welfare measures related to workers' health, pension and education of their children, Industrial Development Commissioner Deepak Kumar said.

The wage increase has been done by the high-powered committee, formed to look into the labour issues after large-scale protests by factory workers in Noida on Monday, to provide immediate financial relief to the workers, the officials said.

"The decision was approved by the Chief Minister of Uttar Pradesh late last night," Gautam Buddh Nagar District Magistrate Medha Roopam said.

According to a statement, the committee is working towards resolving industrial discord through dialogue and coordination, while also considering further measures to address workers' concerns.

Chief Minister Yogi Adityanath appealed to employers to ensure timely payment of wages, proper overtime compensation, weekly offs, bonuses and social security benefits, while maintaining safe working conditions, particularly for female workers, the statement said.

In Gautam Buddh Nagar and Ghaziabad, unskilled workers will now get Rs 13,690 per month, up from Rs 11,313, while semi-skilled workers will receive Rs 15,059, and skilled workers Rs 16,868, according to an official statement.

For other municipal corporation areas, the revised monthly wages have been fixed at Rs 13,006 for unskilled workers, Rs 14,306 for semi-skilled workers, and Rs 16,025 for skilled workers.

In the remaining districts, unskilled workers will get Rs 12,356 per month, semi-skilled workers Rs 13,591, and skilled workers Rs 15,224. The decision follows consultations with employers' bodies and labour organisations.

The government said suggestions and objections were examined to ensure a "balanced and practical" outcome.

The statement said that industries are facing global economic challenges, including rising input costs and declining exports, even as workers' demands regarding wages, overtime, safety and working conditions remain "relevant and important."

"In such a situation, it is essential to adopt a balanced approach between industry and labour," the government said, adding that provisions under the new labour codes aim to ensure fair wages and protect workers' interests.

It said it is considering an interim increase in wages based on indexation and will initiate the process for final wage fixation on the recommendations of a wage board to be constituted soon.

Meanwhile, the government dismissed as "fake and misleading" reports circulating on social media claiming that a uniform minimum wage of Rs 20,000 per month had been fixed for workers.

Clarifying the position, it said the process of determining a national "floor wage" under the new labour codes is underway at the central level and no such notification had been issued.

Industrial Development Commissioner Deepak Kumar said the decision on wage hike was taken following a detailed review of the recent developments and was aimed at providing immediate financial relief to workers while maintaining a balanced approach.

"The Uttar Pradesh government, on the directions of the Chief Minister, has decided to implement an interim increase in minimum wages. The highest increase has been given to the skilled category, and in Gautam Buddh Nagar and Ghaziabad, the hike goes up to 21 per cent. These revised rates will be effective from April 1, 2026," he said.

The committee, which visited Noida following the unrest, said workers' representatives had maintained that their agitation was peaceful and centred around demands such as wage hikes, weekly offs, double overtime pay, safety and dignified working conditions.

At the same time, the possibility of the involvement of "external elements" in the violence was flagged, with workers themselves expressing apprehension about outsiders fuelling the unrest, they said.

To address grievances and ensure better coordination, the administration has set up a dedicated control room at the district level. Workers can register complaints and seek assistance through helpline numbers 120-2978231, 120-2978232, 120-2978862 and 120-2978702, officials said.

The state government has also issued strict directions for action against anti-social elements involved in the violence, launching a special drive to identify such individuals through technical surveillance, intelligence inputs and local information gathering.

The officials said those found responsible would face stringent legal action, including arrests and criminal cases, asserting that attempts to disturb industrial harmony and law and order would not be tolerated.

So far, over 300 people have been arrested and seven FIRs lodged at different police stations in connection with Monday's violence, Police Commissioner Laxmi Singh said on Tuesday.