New Delhi, July 20 : Hauled up second time by the government on its failure to check the spread of fake and provocative content on its platform amid growing lynching episodes, the Facebook-owned platform on Friday said it is launching a test to limit message forwarding to five chats that will apply to its users in India.

In its second notice on Thursday, the Ministry of Electronics and IT (MeitY) took a tough stand, asking WhatsApp to come out with more effective solutions that can bring in accountability and facilitate enforcement of law in addition to their efforts towards labelling forwards and identifying fake news.

"It has been conveyed to them in unmistakable terms that it is a very serious issue which deserves a more sensitive response," MeitY said in the notice.

WhatsApp reacted: "In India, where people forward more messages, photos, and videos than any other country in the world, we'll also test a lower limit of 5 chats at once.

"We will also remove the quick forward button next to media messages," WhatsApp said in a statement.

The test, once comes to practice, will curtail WhatsApp's services for over 200 million users in India. Globally, the company allows users to forward messages for up to 20 chats (either individuals or groups).

WhatsApp said that with new changes, which it will continue to evaluate, "will help keep WhatsApp the way it was designed to be: a private messaging app".

"We are deeply committed to your safety and privacy which is why WhatsApp is end-to-end encrypted, and we'll continue to improve our app with features like this one," it added.

In its first reply to the IT Ministry, WhatsApp said the company is "horrified" by terrible acts of violence.

The IT Ministry had asked WhatsApp to ensure that the platform is not used for malafide activities over the growing instances of lynching of innocent people owing to large number of irresponsible messages filled with rumours being circulated on its platform.

The mobile messiging service listed several measures -- including labelling Forwarding messages -- in its first reply to control the spread of misinformation and abuse on its platform but failed to meet the requirements from the IT Ministry.

Several people have lost their lives in the past one year by lynch mobs after rumours of child lifting triggered via messages on WhatsApp.

Union Home Minister Rajnath Singh for the first time admitted in the Lok Sabha on Thursday that fake news on social media has resulted in many mob lynching incidents in the country, saying the government has asked service providers to put a check on rumour mongering on social media.

Expressing concern over the misuse of social media, Rajya Sabha Chairman M. Venkaiah Naidu also asked the government to evolve a national policy after discussing with all stakeholders including political parties to combat the menace.

The Supreme Court also issued 22 guidelines this week for the central and state governments to put an end to "horrendous acts" of vigilantism, lynching and mobocracy and directed them to work in tandem to take "preventive, remedial and punitive measures".

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Kannur (Kerala)/Hyderabad (PTI): A war of words between Kerala Chief Minister Pinarayi Vijayan and his Telangana counterpart Revanth Reddy turned acrimonious on Tuesday, the final day of campaigning for the April 9 Assembly polls.

The two leaders sparred on the virtual world as well, exchanging letters on their respective social media handles.

The escalation came after Vijayan, responding to Reddy's earlier remarks, used Malayalam expressions considered nearly derogatory, signalling strong disapproval of the Telangana CM's comments.

Reddy, campaigning for the UDF in Kollam district, hit back swiftly, likening Vijayan to PM Narendra Modi.

He said he would take any personal remarks from the senior leader as a "blessing" considering his age, but objected to what he described as insults directed at the people of Kerala. "But you cannot abuse our Kerala people," he said, hours before campaigning drew to a close.

The controversy began after Reddy had said "nee po mone Vijaya" by invoking a famous dialogue from superstar Mohanlal's blockbuster movie "Narasimham" while referring to Vijayan on April 1 during a UDF campaign roadshow in Nemom constituency.

Earlier in the day, while reacting to Reddy's earlier remarks, Vijayan said a CM must maintain basic standards of conduct and questioned whether such dignity was being followed.

In his response to a query, Vijayan used Malayalam words that were seen as nearly derogatory for Reddy, signalling his strong disapproval of the remarks made against him.

Sharply reacting to the CM's objectionable remarks, Congress leader V D Satheesan said Vijayan appeared to have "completely lost composure" and warned that any further deterioration in his conduct would have brought "greater embarrassment" to the state.

After the critical remarks during the press meet, Vijayan wrote on his 'X' handle that political differences are natural, but expressing strong disagreement through personally insulting remarks is an attitude that he rejects. Reddy's statements lacked factual backing.

In a detailed letter attached with the 'X' post addressing the Telangana CM, Vijayan said the experience of the people of Kerala was "vastly different" from what Reddy had portrayed.

He clarified that he did not intend to engage in a debate over the performance of the Telangana government, stating that it was for the people of Telangana and political parties there to assess their government.

Referring to Reddy's comments, Vijayan said the LDF government has been consistently publishing progress reports over the past 10 years on the implementation of its election promises, underlining its commitment to continuous accountability.

He also rejected the allegation of "selective appropriation" of Kerala's achievements, including its top ranking in the NITI Aayog SDG Index, and said such criticism was misplaced.

Dismissing claims of industrial stagnation, Vijayan said Kerala has made significant strides in the startup ecosystem and ease of doing business, adding that these achievements have been widely acknowledged.

He also alleged that key infrastructure projects in Kerala, including the Kochi Metro and Vizhinjam Port, faced delays under previous Congress-led governments at the Centre, while long-pending promises such as a railway coach factory remained unfulfilled.

Vijayan further accused the BJP-led Union government of discrimination against Kerala and said the state has been actively resisting what he described as "anti-federal and undemocratic" policies through legal and political means, including approaching the Supreme Court.

He also rejected Reddy's criticism that the LDF was not vocal enough against the BJP, asserting that Kerala has been at the forefront of defending constitutional values.

Concluding his letter, Vijayan reiterated the state government's commitment to building a "Nava Keralam" and moving forward as a model for others.

On April 1, while addressing party workers in Nemom, Reddy used the popular Malayalam film dialogue "Nee po mone Vijaya". He adapted it to target Vijayan, saying "Nee po mone Vijaya".

Reddy went further, claiming that Vijayan's "time is over" and that his "expiry date has passed".

Responding to these allegations, Vijayan had said that the Telangana CM was "misinformed" and accused him of "ridiculing" Kerala and its people while trying to hide the weaknesses of his own state.

In a later response, Reddy defended his remarks and said that many of the statistics cited by Vijayan were taken from the NITI Aayog SDG Index 2023 24, arguing that the data was already outdated.

Reddy in his letter questioned the veteran Marxist leader's claim that Kerala would become the first state to completely eradicate extreme poverty by late 2025 had been achieved. Further, he chooses to conduct himself respectfully and gracefully in his criticism of the Kerala government's performance, whereas Vijayan opted to use language of poor taste.

Reddy, in his letter on X, said that while he respects NITI Aayog's corruption rankings, he wants to know why the infamous gold smuggling case, linked to individuals connected to the CMO, remains unresolved, and why 4.5 kg of gold allegedly misappropriated from the Sabarimala Ayyappa Temple has not been accounted for.