New Delhi, July 20 : Hauled up second time by the government on its failure to check the spread of fake and provocative content on its platform amid growing lynching episodes, the Facebook-owned platform on Friday said it is launching a test to limit message forwarding to five chats that will apply to its users in India.

In its second notice on Thursday, the Ministry of Electronics and IT (MeitY) took a tough stand, asking WhatsApp to come out with more effective solutions that can bring in accountability and facilitate enforcement of law in addition to their efforts towards labelling forwards and identifying fake news.

"It has been conveyed to them in unmistakable terms that it is a very serious issue which deserves a more sensitive response," MeitY said in the notice.

WhatsApp reacted: "In India, where people forward more messages, photos, and videos than any other country in the world, we'll also test a lower limit of 5 chats at once.

"We will also remove the quick forward button next to media messages," WhatsApp said in a statement.

The test, once comes to practice, will curtail WhatsApp's services for over 200 million users in India. Globally, the company allows users to forward messages for up to 20 chats (either individuals or groups).

WhatsApp said that with new changes, which it will continue to evaluate, "will help keep WhatsApp the way it was designed to be: a private messaging app".

"We are deeply committed to your safety and privacy which is why WhatsApp is end-to-end encrypted, and we'll continue to improve our app with features like this one," it added.

In its first reply to the IT Ministry, WhatsApp said the company is "horrified" by terrible acts of violence.

The IT Ministry had asked WhatsApp to ensure that the platform is not used for malafide activities over the growing instances of lynching of innocent people owing to large number of irresponsible messages filled with rumours being circulated on its platform.

The mobile messiging service listed several measures -- including labelling Forwarding messages -- in its first reply to control the spread of misinformation and abuse on its platform but failed to meet the requirements from the IT Ministry.

Several people have lost their lives in the past one year by lynch mobs after rumours of child lifting triggered via messages on WhatsApp.

Union Home Minister Rajnath Singh for the first time admitted in the Lok Sabha on Thursday that fake news on social media has resulted in many mob lynching incidents in the country, saying the government has asked service providers to put a check on rumour mongering on social media.

Expressing concern over the misuse of social media, Rajya Sabha Chairman M. Venkaiah Naidu also asked the government to evolve a national policy after discussing with all stakeholders including political parties to combat the menace.

The Supreme Court also issued 22 guidelines this week for the central and state governments to put an end to "horrendous acts" of vigilantism, lynching and mobocracy and directed them to work in tandem to take "preventive, remedial and punitive measures".

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Visakhapatnam (PTI): India fought back gallantly through Prasidh Krishna and Kuldeep Yadav after Quinton de Kock struck his 23rd hundred, keeping South Africa to a manageable 270 in the third and series-deciding final ODI, here Saturday.

India won the toss after judging the spin of the coin incorrectly 20 times in a row. They had little hesitation in inserting the Proteas into bat, a clear indication of dew factor dominating the thought.

After Arshdeep Singh sent back Ryan Rickelton early, De Kock (106, 89b, 8x4, 6x4) struck his seventh century against India and put on 113 runs off 124 balls with skipper Temba Bavuma (48, 67b) as the visitors moved to a healthy position.

De Kock was severe on Prasidh (4/66), who erred on length continuously in his first spell (2-0-27-0). The left-hander biffed the pacer for 6, 6, 4 in his second over to milk 18 runs.

The 32-year-old quickly pounced on anything that was short, and pacers Prasidh and Harshit offered him plenty of feed on his pet areas.

Bavuma was more sedate, and made runs through those typical dabs and jabs, occasionally unfurling a drive of elan.

De Kock moved to fifty in 42 balls, and never let the tempo down reaching his hundred in 79 balls.

India found temporary relief when Ravindra Jadeja induced a false slash from Bavuma to get caught by Virat Kohli at point.

The tourists got another move on through a 54-run partnership between De Kock and Matthew Breetzkle for the third wicket, and at 168 for two in 28 overs they were in a good position to press on.

But Breetzke's punishment of part-time spinner Tilak Varma forced a rethink in the Indian camp, as skipper KL Rahul brought back Prasidh for a second spell.

What a masterstroke it turned out to be! The Karnataka man broke the back of South Africa’s top and middle order in an exceptional second spell (4-0-11-3).

Breetzke was the first man to go, trapped plumb in front with a straight one and four balls later Aiden Markram uppishly chipped a fuller delivery to Kohli at short covers.

Prasidh soon castled De Kock, whose ugly cross-batted swipe failed to connect a full length delivery from the pacer.

All of a sudden, SA found themselves at a shaky 199 for five, losing three wickets in the space of three overs.

Once Prasidh was done away with the top and middle-order, left-arm wrist spinner Kuldeep (4/41) took over and mopped up the tail as SA fell short of even a par total on this track.