Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.
A Modi Biopic, NaMo TV, and Now TV Serials Campaigning For Modi?
Vartha Bharati | 07-04-2019 | 19:44:00 IST
Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.
The Glorification of He-Who-Must-Not-Be-Named
These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.
Bhabiji Ghar Par Hain! promoting PM Modi and Swachh Bharat Abhiyaan.
That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:
“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)
and
“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)
Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.
Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.
Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.
“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.
Yesterday i realized Modi has found another venue to advertise himself. i watch "Bhabhi ji ghar par hain" (that's right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened
— Victim (Heath Ledger) Floperoi (@VictimGames) April 6, 2019
...1/n pic.twitter.com/hClL6PErvF
The ‘Mumkin-Namumkin’ Wordplay
An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashinda, shows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.
Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.
— Rohan Desai (@MautKaPashinda) April 6, 2019
While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.
According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.
Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.
Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.
Courtesy: www.thequint.com
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Shivakumar clarifies on Cartier watch, hits back at BJP leader
06-12-2025 ¦
06-12-2025 IST
Bengaluru (PTI): Karnataka Deputy Chief Minister D K Shivakumar on Friday hit back at senior BJP leader Chalavadi Narayanaswamy and clarified with records on the expensive Cartier wristwatch he had submitted in the affidavit to Lokayukta.
Claiming that he is a "transparent person", he asked whether he or Chief Minister Siddaramaiah should not have the right to wear a watch of their choice.
His clarification came a day after Narayanaswamy, who is the Leader of Opposition in the Legislative Council, had questioned about the expensive watches.
"Mr Chalavadi Narayanaswamy, please take a moment to review the affidavit I submitted to the Lokayukta," Shivakumar said in a post on 'X', with documents of assets declared with Lokayukta on October 28, which mentions Rolex watch worth Rs 9 lakh and two Cartier watches worth Rs 23,90,246 and Rs 12,06,000 respectively.
The Deputy CM said, "As someone in a position of responsibility, speaking falsehoods for convenience is not only wrong but also undermines your (Narayanaswamy) integrity."
"I am a transparent person and have shared the truth openly. Do I, or even CM Siddaramaiah, not have the right to wear a watch of our choice? I urge you to refrain from making baseless remarks and exercise your constitutional authority wisely and responsibly," he said, adding that all the details are on record, and if the BJP leader wishes, he is welcome to visit the Lokayukta office and verify the affidavit himself.
Siddaramaiah and Shivakumar reportedly wore similar Cartier watches when the former visited the latter's residence for breakfast on December 2, and the opposition BJP has been critical of the expensive watches and has raised questions about it.
Pointing to reports that both the CM and Deputy CM were wearing expensive watches from the same company, Narayanaswamy on Thursday had accused Shivakuamar of not mentioning about the watches purchase to the Election Commission.
He said that Shivakumar's affidavit submitted to the Election Commission only mentioned a Rolex watch worth Rs 9 lakh and a Hublot watch worth Rs 23,90,246, but does not have any mention of a Cartier watch.
"Where have you (Shivakumar) declared a Cartier watch", the BJP leader had questioned while adding that the watch is currently valued at about Rs 47 lakh, including taxes.
Questioning whether the Cartier watch was stolen or purchased, Narayanaswamy accused Shivakumar of lying to the people by stating that he had purchased it using his credit card, and had demanded him to release the documents about the purchase.
The opposition leader, citing that the CM is a "watch lover", pointed out that Siddaramaiah, during his earlier tenure as CM, was embroiled in a controversy over a Hublot watch, which he had subsequently handed over to the Assembly secretariat, declaring it as state property.
Reacting to Shivakumar's post, Narayanaswamy on Friday, while stating that it is a well-known fact that the Deputy CM has the ability to buy and wear watches worth lakhs of rupees, asked him, "As you (Shivakumar), yourself have said, you have a Cartier watch that you bought 7 years ago, why did you not declare it in your 2018 and 2023 election affidavits?"
In a post on 'X', he said he has only put a legitimate question before Shivakumar to seek clarification. "It is up to you (Shivakumar) to answer in the right way or ignore it," he added.
Hitting back at Narayanaswamy, Shivakumar, speaking to reporters, said, anyone could check his Lokayukta affidavit and that he was ready to resign if he had lied. He also challenged the opposition leader whether he was ready to resign if proven wrong.
"Narayanaswamy lacks experience, I have filed (declaration of assets) before Lokayukta and wherever I have to. I have my watch with me. If I'm lying I'm ready to resign today itself. Is he ready? One should have basic common sense and should not speak just for publicity. I behave more responsibly than him. He should learn to work with responsibility. Let him go and see the Lokayukta affidavit that I have filed this year," he said.
