Google Shopping launched in India. Here's all about it
Internet giant, Google has announced the launch of its own shopping portal in India. Simply named as Google Shopping, it is more of an aggregator. This means that the site lists deals from all e-commerce retailers such as Flipkart, Amazon, Shopclues, Club Factory, Snapdeal and even from lesser known ones such as Shein.
'Google Shopping'
'Google Shopping' allow users to filter through offers, review prices from multiple retailers and find products that they are looking for.
The personalised experience will be available across various Google products -- a Shopping home page, Shopping tab on Google Search and through Google Lens. Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering.
For retailers, the company will offer its 'Merchant Center' in Hindi, which will allow the sellers to list their products for Google Shopping, without paying for ad campaigns.
Google Shopping will be a connector between retailers and consumers, and the transaction and delivery of products will be handled by the merchant.
Google said it aims to support the entire retail ecosystem -- from shopping sites and large retailers to small local shops, by giving them access to the tools, technology, and scale to thrive in the new digital economy.
Merchants will not have to pay any fee for listing their products for Google Shopping, Google added.
Under the Shopping tab in Google Search, users can search for products and see prices from across multiple retailers. The 'Style Search' option in Google Lens will allow users to find products such as clothes, furniture, and home decor, by simply pointing the Lens app from their smartphones.
Courtesy: economictimes
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Bill to regulate deepfakes tabled in Lok Sabha
New Delhi (PTI): A Private Member's Bill seeking a clear legal framework for regulation of deepfakes has been introduced in the Lok Sabha.
The Regulation of Deepfake Bill, introduced by Shiv Sena leader Shrikant Shinde in the House on Friday, aims to protect citizens by mandating prior consent from individuals depicted in deepfake content.
"Misuse of deepfakes for harassment, deception and misinformation has escalated, creating an urgent need for regulatory safeguards," Shinde said.
The Bill also lists penalties for offenders creating or disseminating deepfake content with malicious intent.
"With advancements in artificial intelligence and deep learning, deepfake technology has emerged as a significant tool for media manipulation. While the technology has potential applications in education, entertainment and creative fields, it also poses severe risks when misused, threatening individual privacy, national security and public trust," Shinde said in the statement of objects and reasons in the Bill.
The proposed Bill seeks to establish a clear legal framework to govern the creation, distribution and application of deepfakes in India, said Shinde, a three-term Lok Sabha member from Kalyan.
The Bill also seeks to establish the Deepfake Task Force, a dedicated body to combat national security implications and evaluate the influence of deepfakes on privacy, civic participation, and potential election interference.
The task force will collaborate with academic and private sector institutions to develop technologies that detect manipulated content, thereby promoting credibility in digital media.
The Bill also proposes to establish a fund to support public and private sector initiatives in the detection and deterrence of advanced image manipulation.
A Private Member's Bill is a procedure of Parliament that enables lawmakers, who are not ministers, to draw attention to issues that might not be represented in Government Bills or to highlight the issues and gaps in the existing legal framework that require legislative intervention.
