FIFA revenue hits USD 7.5 billion for current World Cup period
Doha(AP/PTI): FIFA earned record revenues of USD 7.5 billion in the four years of commercial deals tied to the 2022 World Cup in Qatar, the governing body of soccer said Sunday. FIFA revealed its earnings to officials from more than 200 of its members. It is 1 billion more than income from the previous commercial cycle linked to the 2018 World Cup in Russia.
The extra income was buoyed by commercial deals with the World Cup host country. Qatar Energy joined as a top-tier sponsor, and new third-tier sponsors include Qatari bank QNB and telecoms firm Ooredoo.
FIFA also added second-tier sponsor deals this year from financial platform crypto.com and a blockchain provider its first new American sponsor in more than a decade.
Key broadcast deals for this year's World Cup were signed during Sepp Blatter's presidency in two-tournament deals that included the Russia and Qatar tournaments. They included deals with Fox in the United States and Qatari broadcaster BeIN Sports from 2011.
FIFA's revenues will rise to about 2.5 billion despite the COVID-19 pandemic. FIFA was prepared to use that cash to help members through uncertainty in 2020 when national team soccer and World Cup qualifying games were almost entirely shut down.
Revenues are likely to approach 10 billion for the next four years thanks to a new financial strategy for women's soccer and the expanded 2026 World Cup in the United States, Canada and Mexico.
Separate sponsor deals for women's soccer are being signed for the 2023 World Cup in Australia and New Zealand. The 2026 men's tournament will have 48 teams instead of 32.
FIFA has an almost blank slate for the 2026 edition with top-tier sponsors Coca-Cola, Adidas and Wanda the only deals currently extended.
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AIITA welcomes Karnataka’s ban on obscene songs in school events
Bhatkal: The Karnataka unit of the All India Ideal Teachers Association (AIITA) has welcomed the Karnataka government’s decision to strictly ban school children from dancing to obscene songs during educational and cultural programmes in government, aided, and private schools across the state.
AIITA Karnataka State President M. R. Manvi congratulated the government for taking what he termed an important step to preserve the sanctity of education.
“Such decisions to safeguard the dignity of school children and uphold the values of education are the need of the hour. This rule should not be limited to government schools alone but must be strictly implemented in all private educational institutions as well,” he said.
He further urged the government to address other concerns within school programmes.
“The government should not only prohibit obscene dances in the name of school anniversaries, but also ensure that plays and dialogues that incite religious hatred are avoided. Schools should be centres of harmony, not platforms for spreading hatred,” he added.
According to a recent circular issued by the Department of School Education and Literacy, obscene dances are adversely affecting the mental health and moral values of students.
In this regard, schools have been advised to use songs that promote nationalism, positive thinking, the greatness of Kannada culture, and value-based traditions instead of inappropriate content during programmes.
The circular also emphasises that students should be dressed in decent attire.
AIITA also backed the department’s warning that disciplinary action would be taken against head teachers if such guidelines are violated. The association has further demanded that district Deputy Directors of Public Instruction strictly monitor the implementation of these rules.
