Patanjali considering bidding for IPL title sponsorship
New Delhi: Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official.
The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it.
The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products.
Confirming the development, Patanjali spokesperson S K Tijarawala told PTI: "We are considering this".
"This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said.
However, Tijarawala also added that the company is yet to take a final call on the issue.
"We have to take a final decision, whether we would take it or not," Tijarawala added.
According to him, the Board of Control for Cricket in India (BCCI) is coming with the expression of interest on Monday and it has to submit its proposal by August 14.
Last week, BCCI and Vivo decided to suspend their partnership for the 2020 IPL beginning on September 19, in the UAE, amid clamour to boycott Chinese products in the wake of the Sino-India border stand-off.
The title sponsorship is a significant part of the IPL's commercial revenue, half of which is shared equally by the franchises.
Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum.
The Haridwar-based Patanjali group has an estimated turnover of around Rs 10,500 crores. It had acquired debt-ridden Ruchi Soya in a corporate insolvency resolution process for around Rs 4,350 crore after competing with Adani Group.
Patanjali Ayurved had reported a revenue of Rs 8,329 crore in FY 2018-19. However overall the group's turnover was much higher as Patanjali Ayurved consists of mainly its FMCG business and its Ayurvedic medicines.
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M'luru: School physical education teacher’s body found under mysterious circumstances in well
Ullal: The body of a 51-year-old physical education teacher was found in a well at his residence in Kondana, under the limits of Kotekar town, on Friday evening.
The deceased has been identified as Prabhakar Jogi, who was serving as a physical education teacher at the Government School in Kallarakodi, Naringana village. Police suspect that he may have died by suicide, allegedly due to health-related issues.
According to police, Prabhakar had dropped his daughter at Uchila School earlier in the day for the school anniversary programme and returned home.
He was later preparing to attend the same event along with his wife and son, when he suddenly went missing. A search was launched by family members, following which his body was found in the well located at his house.
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Police said that Prabhakar Jogi was reportedly suffering from a neurological disorder. He had served in several schools across Ullal taluk and was actively involved in organisations of physical education teachers.
Ullal police visited the spot, conducted an inspection and sent the body for post-mortem examination.
In his complaint to the police, Prabhakar’s son, Sai Tejas, stated that his father had jumped into the well and that there was no suspicion surrounding the death.
Based on the complaint, a case has been registered and further investigation is underway.
