Doha, Nov 18: The sale of all beer with alcohol at the eight World Cup stadiums was banned Friday, only two days before the soccer tournament is set to start.
Non-alcoholic beer will still be sold at the 64 matches in the country.
"Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from ... stadium perimeters," FIFA said in a statement.
Champagne, wine, whiskey and other alcohol is still expected to be served in the luxury hospitality areas of the stadiums. Outside of those places, beer is normally the only alcohol sold to regular ticket holders.
Ab InBev, the parent company of World Cup beer sponsor Budweiser, did not immediately respond to a request for comment.
AB InBev pays tens of millions of dollars at each World Cup for exclusive rights to sell beer and has already shipped the majority of its stock from Britain to Qatar in expectation of selling its product to millions of fans. The company's partnership with FIFA started at the 1986 tournament and they are in negotiations for renewing their deal for the next World Cup in North America.
While a sudden decision like this may seem extreme in the West, Qatar is an autocracy governed by a hereditary emir, who has absolute say over all governmental decisions.
Qatar, an energy-rich Gulf Arab country, follows an ultraconservative form of Islam known as Wahhabism like neighboring Saudi Arabia. However, alcohol sales have been permitted in hotel bars for years.
Qatar's government and its Supreme Committee for Delivery and Legacy did not immediately respond to request for comment.
Already, the tournament has seen Qatar change the date of the opening match only weeks before the World Cup began.
When Qatar launched its bid to host the World Cup, the country agreed to FIFA's requirements of selling alcohol in stadiums, and again when signing contracts after winning the vote in 2010.
At the 2014 World Cup in Brazil, the host country was forced to change a law to allow alcohol sales in stadiums.
Ronan Evain, the executive director of the fan group Football Supporters Europe, called the decision to ban beer sales at the stadiums in Qatar "extremely worrying."
"For many fans, whether they don't drink alcohol or are used to dry stadium policies at home, this is a detail. It won't change their tournament," Evain wrote on Twitter.
"But with 48 (hours) to go, we've clearly entered a dangerous territory where assurances' don't matter anymore."
AB InBev's deal with FIFA was renewed in 2011 after Qatar was picked as host in a two-tournament package through 2022. However, the Belgium-based brewer has faced uncertainty in recent months on the exact details of where it can serve and sell beer in Qatar.
An agreement was announced in September for beer with alcohol to be sold within the stadium perimeters before and after games. Only alcohol-free Bud Zero would be sold in the stadium concourses for fans to drink in their seats in branded cups.
Last weekend, AB InBev was left surprised by a new policy insisted on by Qatari organizers to move beer stalls to less visible locations within the perimeter.
Budweiser was also to be sold in the evenings only at the official FIFA fan zone in downtown Al Bidda Park, where up to 40,000 fans can gather to watch games on giant screens. The price was confirmed as
14 for a beer.
The company will be based at an upscale hotel in the West Bay area of Doha with its own branded nightclub for the tournament.
At the W Hotel in Doha, workers continued putting together a Budweiser-themed bar planned at the site. Its familiar AB logo was plastered on columns and walls at the hotel, with one reading: "The World Is Yours To Take."
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New Delhi (PTI): Senior Congress leader Shashi Tharoor had a witty take on Kerala's name change on Tuesday, asking what happens now to the terms "Keralite" and "Keralan" for the "denizens" of the new "Keralam".
In a lighter vein, Tharoor said 'Keralamite' sounds like a microbe and 'Keralamian' like a rare earth mineral.
The Union Cabinet chaired by Prime Minister Narendra Modi on Tuesday approved the proposal for altering the name of Kerala to Keralam.
Ahead of the Cabinet decision announcement, Tharoor said, "All to the good, no doubt, but a small linguistic question for the Anglophones among us: what happens now to the terms 'Keralite' and 'Keralan' for the denizens of the new 'Keralam'?
"'Keralamite' sounds like a microbe and 'Keralamian' like a rare earth mineral ! @CMOKerala might want to launch a competition for new terms resulting from this electoral zeal," he said, sharing the media report on the name change.
The Legislative Assembly of Kerala passed a resolution on June 24, 2024 to alter the name of Kerala to Keralam'.
Thereafter, the government of Kerala requested the government of India to take necessary steps to amend the First Schedule to the Constitution by altering the name of Kerala to Keralam according to Article 3 of the Constitution.
The matter regarding the alteration of the name Kerala to Keralam was considered in the Ministry of Home Affairs, government of India and with the approval of Union Home Minister Amit Shah, the draft note for the Cabinet for changing Kerala to Keralam was circulated to the Department of Legal Affairs and Legislative Department, and the Ministry of Law and Justice for their comments.
The Department of Legal Affairs and Legislative Department, and the Ministry of Law and Justice have concurred with the proposal for the alteration of Kerala as Keralam.
After approval of the Union Cabinet, the president of India will refer a Bill, namely the Kerala (Alteration of Name) Bill, 2026 to the State Legislative Assembly of Kerala for expressing its views under the proviso to Article 3 of the Constitution of India.
After receipt of the views of the State Legislative Assembly of Kerala, the government of India will take further action and the recommendation of the president will be obtained for the introduction of the Kerala (Alteration of Name) Bill, 2026 for the alteration of Kerala as Keralam in Parliament.
Meanwhile, on Monday night, Tharoor said he was truly pleased to see C Rajagopalachari honoured by a statue at Rashtrapati Bhavan.
"He was its first Indian occupant as the only Indian Governor-General of India, before we became a Republic and he yielded his seat to the new President. I have long admired his convictions and was a strong supporter of his Swatantra Party in my student days," Tharoor said.
"His set of values and principles -- liberal economics and support for free enterprise, combined with social justice; strong anchoring in Indian civilization and religious faith but without a shred of communal bigotry; and a staunch faith in the rights & freedoms guaranteed by the Constitution, including keeping the government out of our kitchens, bedrooms and libraries -- remain mine to this day," the Congress MP said.
It is sad that there are so few left to follow him today, Tharoor added on X.
