Virat Kohli likely to be heavily fined for violating rules; Details here
New Delhi: Advertising Standards Council of India (ASCI) has taken suo-moto note of violation of the rule by Indian Cricket Team skipper Virat Kohli over one of his promotional posts on social media. The Council said it will write to the Indian skipper about the violation that can possibly result in a heavy fine being imposed on him.
Virat Kohli had recently posted a promotional campaign praising Lovely Professional University (LPU). The cricketer had tagged LPU’s official social media handles and used the hashtag #LPUStudentsInOlympics. The post was reportedly devoid of any disclosure required by ASCI’s newly launched influencer guidelines.
“ASCI will take up the issue and write to the celebrity and the advertiser for their clarifications." Manisha Kapoor, secretary-general, ASCI was quoted as saying by Mint in their report.
On Tuesday, Kohli took to social media, where he has a massive following of 228 million fans across Instagram, Facebook, and Twitter, to praise LPU and its contribution to the Olympics.
“What a record, 10% of Indian Olympians are from Lovely Professional University. I hope LPU will send students to the Indian cricket team also! Jai Hind," said Kohli.
The cricketer shared a promotional advertisement by LPU, which appeared in print publication, along with a list of 11 students who are part of the Indian Olympic squad.
Communications strategy consultant Karthik Srinivasan said that Kohli is probably the most popular and leading influencer in India and it is almost incumbent upon ASCI to take some sort of action and at least comment on it. “…it is critical so that it doesn’t set a bad precedence. I’ve reached out to ASCI and they said they are taking it up suo moto on their own. All other influencers and the agencies are keenly looking forward to what ASCI will do in this case or how the penalty will be imposed, if there’s a penalty at all as it will set a new direction. This is the first time the rules are being implemented, we do not know how much power does ASCI have but it has to be vocal," he was quoted by Mint.
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NABARD projects priority sector credit potential of Rs 4.99 lakh cr for K'taka in FY 2026-27
Bengaluru (PTI): NABARD on Thursday projected a priority sector credit potential of Rs 4.99 lakh crore for Karnataka for the financial year 2026-27, registering a 12 per cent increase over the projections made for the previous fiscal.
Releasing its "State Focus Paper for FY 2026-27" at the State Credit Seminar in Bengaluru, the National Bank for Agriculture and Rural Development assessed the exploitable credit potential under priority sectors in the State at Rs 4,99,530.93 crore for the coming financial year.
The projections are aimed at guiding banks and financial institutions in formulating their Annual Credit Plans.
According to NABARD, agriculture and allied sectors account for 45 per cent of the total projected credit potential. Farm credit alone includes Rs 1,90,397.40 crore towards crop loans for agriculture and allied activities and Rs 47,166.71 crore towards term loans. Credit potential for ancillary activities has been estimated at Rs 28,876.81 crore.
The MSME sector has been assigned a credit potential of Rs 2,14,501 crore, constituting 42 per cent of the overall projection. Other priority sector segments include housing at Rs 28,119.01 crore, education at Rs 5,650.12 crore, export credit at Rs 5,983 crore, social infrastructure at Rs 1,936.91 crore and renewable energy at Rs 1,802.14 crore.
Agri infrastructure has been projected at Rs 81,485 crore.
NABARD stated that the enhanced projection reflects the growing credit absorption capacity across sectors and the need to strengthen rural infrastructure, agriculture resilience and enterprise development in the State.
The bank noted that the State Focus Paper is prepared through a consultative process involving banks, government departments and other stakeholders, and serves as a base document for district-level credit planning.
It added that the projections are aligned with sectoral priorities, infrastructure requirements and policy support needed to sustain inclusive and balanced growth across Karnataka.
