Virat Kohli likely to be heavily fined for violating rules; Details here
New Delhi: Advertising Standards Council of India (ASCI) has taken suo-moto note of violation of the rule by Indian Cricket Team skipper Virat Kohli over one of his promotional posts on social media. The Council said it will write to the Indian skipper about the violation that can possibly result in a heavy fine being imposed on him.
Virat Kohli had recently posted a promotional campaign praising Lovely Professional University (LPU). The cricketer had tagged LPU’s official social media handles and used the hashtag #LPUStudentsInOlympics. The post was reportedly devoid of any disclosure required by ASCI’s newly launched influencer guidelines.
“ASCI will take up the issue and write to the celebrity and the advertiser for their clarifications." Manisha Kapoor, secretary-general, ASCI was quoted as saying by Mint in their report.
On Tuesday, Kohli took to social media, where he has a massive following of 228 million fans across Instagram, Facebook, and Twitter, to praise LPU and its contribution to the Olympics.
“What a record, 10% of Indian Olympians are from Lovely Professional University. I hope LPU will send students to the Indian cricket team also! Jai Hind," said Kohli.
The cricketer shared a promotional advertisement by LPU, which appeared in print publication, along with a list of 11 students who are part of the Indian Olympic squad.
Communications strategy consultant Karthik Srinivasan said that Kohli is probably the most popular and leading influencer in India and it is almost incumbent upon ASCI to take some sort of action and at least comment on it. “…it is critical so that it doesn’t set a bad precedence. I’ve reached out to ASCI and they said they are taking it up suo moto on their own. All other influencers and the agencies are keenly looking forward to what ASCI will do in this case or how the penalty will be imposed, if there’s a penalty at all as it will set a new direction. This is the first time the rules are being implemented, we do not know how much power does ASCI have but it has to be vocal," he was quoted by Mint.
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MP boat tragedy: Death toll climbs to 13; body of last missing person recovered
Jabalpur (PTI): The bodies of a five-year-old boy and his uncle were recovered from Bargi Dam in Madhya Pradesh's Jabalpur district on Sunday morning, raising the death toll in the cruise boat tragedy to 13, police said.
The boat, around 20 years old and operated by the state tourism department, capsized during a storm on Thursday evening.
"The bodies of Mayuram (5) and his uncle Kamraj (around 50), an employee of the Ordnance Factory in Khamaria, were found floating and were fished out of the dam," Bargi Sub Divisional Officer of Police Anjul Ayank Mishra told PTI over the phone.
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All 13 missing persons identified have now been accounted for, he said, adding the bodies were sent to a government hospital for postmortem.
Teams comprising around 20 Army divers airlifted from Agra, along with personnel from the National Disaster Response Force, State Disaster Response Force and local divers, were involved in the search operation, the police said.
Of the 41 identified passengers on board the vessel, 28 were rescued after the incident, according to the police.
The CCTV footage near the boarding point showed 43 people heading towards the boat, though the identities of 41 passengers have been confirmed so far, they said.
The state government on Friday ordered a probe into the incident and dismissed three crew members. It also banned the operation of similar vessels in the state.
