Canberra: Australia's laws forcing Google and Facebook to pay for news are ready to take effect, though the laws' architect said it will take time for the digital giants to strike media deals.
The Parliament on Thursday passed amendments to the so-called News Media Bargaining Code agreed between Treasurer Josh Frydenberg and Facebook chief executive Mark Zuckerberg on Tuesday.
In return for the changes, Facebook agreed to lift a ban on Australians accessing and sharing news.
Rod Sims, the competition regulator who drafted the code, said he was happy that the amended legislation would address the market imbalance between Australian news publishers and the two gateways to the internet.
All signs are good, Sims told Australian Broadcasting Corp.
The purpose of the code is to address the market power that clearly Google and Facebook have. Google and Facebook need media, but they don't need any particular media company, and that meant media companies couldn't do commercial deals, the Australian Competition and Consumer Commission chair added.
The rest of the laws had passed earlier, so they can now be implemented.
Google has already struck deals with major Australian news businesses in recent weeks including News Corp and Seven West Media.
Frydenberg said he was pleased to see progress by Google and more recently Facebook in reaching commercial deals with Australian news businesses.
But Country Press Australia, which represents 161 regional newspapers across the country, has raised concerns that tiny publications outside large cities might miss out.
Sims said he was not surprised that the platforms would strike deals with the large city businesses first.
I don't see any reason why anybody should doubt that all journalism will benefit, Sims said.
There things take time. Google and Facebook don't have unlimited resources to go around talking to everybody. I think this has got a long way to play out, he added.
Chris Moos, a lecturer at Oxford University's Business School, said the latest amendments amounted to a small victory for Zuckerberg.
Moos said the legislation would likely result in small payouts for most Australian news publishers. But Facebook could again block Australian news if negotiations broke down.
The legislation was designed to curb the outsized bargaining power of Facebook and Google in their negotiations with Australian news providers. The digital giants would not be able to abuse their positions by making take-it-or-leave-it payment offers to news businesses for their journalism.
Instead, in the case of a standoff, an arbitration panel would make a binding decision on a winning offer.
Frydenberg and Facebook confirmed that the two sides agreed to amendments to the proposed legislation. The changes would give digital platforms one month's notice before they are formally designated under the code. That would give those involved more time to broker agreements before they are forced to enter binding arbitration arrangements.
A statement on Tuesday by Campbell Brown, Facebook's vice president for news partnerships, added that the deal allows the company to choose which publishers it will support, including small and local ones.
Frydenberg said his department will review the code within a year to ensure it is delivering outcomes that are consistent with government's policy intent.
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Bengaluru (PTI): Air Marshal Seethepalli Shrinivas took over as Air Officer Commanding-in-Chief (AOC-in-C), Training Command, Indian Air Force on Thursday.
An alumnus of National Defence Academy, Air Marshal Shrinivas was commissioned in the fighter stream of IAF on 13 June 1987, an official statement said.
Air Marshal Shrinivas is a ‘Category A' Qualified Flying Instructor with over 4,200 hours of flying experience on MiG-21, Iskra, Kiran, PC-7 Mk II, HPT-32 and Microlite amongst other aircraft.
The AOC-in-C is also qualified as a second pilot on Chetak / Cheetah helicopter and a categorised Operations Officer on the Pechora missile system.
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The Air Marshal has held a number of command appointments in his career.
He has been the Commandant of the Air Force Academy, Air Officer Commanding (AOC) of a frontline fighter base on the Western border, and a premier flying training base, AOC Advance HQ Western Air Command (Jaipur), Commanding Officer of the prestigious Flying Instructors’ School, Commandant of the Institute of Aerospace Safety and CO of Basic Flying Training School.
His staff and other appointments include Assistant Chief of the Air Staff (Personnel Officers), Chief Instructor (Flying) at Air Force Academy, Ops Staff at HQ Central Air Command and Directing Staff at College of Air Warfare. Prior to his current assignment, he was the Senior Air Staff Officer at HQ SWAC.
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Air Marshal Shrinivas is a graduate of National Defence College, College of Defence Management and Defence Services Staff College. His educational qualifications include Master of Philosophy in Defence and Strategic Studies, Master of Management Studies and Master of Science in Defence and Strategic Studies.
In recognition of his meritorious services, he was awarded the Vishisht Seva Medal in 2017 and the Ati Vishisht Seva Medal in 2024 by the President of India.
After assumption of his new appointment, the Air Marshal paid homage to bravehearts by laying a wreath at the Training Command War Memorial.
